Playhouse On The Square
CurrentAs the Marketing Director at Playhouse on the Square, I lead our digital marketing efforts using Feathr, a nonprofit-focused marketing software. I’m currently revamping our website to make transactions easier and improve our online presence, aiming to enhance the experience for our patrons.By combining Feathr’s tools with our new website features, I plan to optimize our digital presence and boost audience engagement. My strategy uses data-driven insights to create compelling stories across various channels, ensuring consistent and resonant branding for our diverse audience.My commitment to precision-targeted advertising, advanced SEO, and strategic social media deployment has resulted in a 12% increase in audience attendance and a 22% boost in bar sales. These efforts, along with our improved website, drive strong audience engagement and support our mission digitally.Adaptation and innovation are key. I continually refine our strategies to increase brand visibility and market reach, leveraging Feathr and our enhanced digital presence to stay ahead in the ever-changing digital landscape.