As the Marketing Director at Playhouse on the Square, I lead our digital marketing efforts using Feathr, a nonprofit-focused marketing software. I’m currently revamping our website to make transactions easier and improve our online presence, aiming to enhance the experience for our patrons.By combining Feathr’s tools with our new website features, I plan to optimize our digital presence and boost audience engagement. My strategy uses data-driven insights to create compelling stories across various channels, ensuring consistent and resonant branding for our diverse audience.My commitment to precision-targeted advertising, advanced SEO, and strategic social media deployment has resulted in a 12% increase in audience attendance and a 22% boost in bar sales. These efforts, along with our improved website, drive strong audience engagement and support our mission digitally.Adaptation and innovation are key. I continually refine our strategies to increase brand visibility and market reach, leveraging Feathr and our enhanced digital presence to stay ahead in the ever-changing digital landscape.

As the Director of Marketing Strategic Planning at Manning Dairy Farm, I orchestrate the development and execution of marketing strategies essential for the farm's growth and market positioning. My role involves evaluating market trends in the dairy industry, identifying consumer preferences, and devising strategic plans to enhance brand visibility and drive sales.Working closely with the team, I collaborate on initiatives aimed at promoting Manning Dairy Farm's products, ensuring consistency in messaging across various marketing channels. Additionally, I analyze market dynamics to identify opportunities for product expansion or diversification, contributing to the farm's long-term sustainability and growth.My responsibilities encompass aligning marketing efforts with broader organizational objectives, leveraging insights to innovate and adapt strategies that resonate with our audience. By fostering strategic partnerships and implementing data-driven approaches, I strive to elevate Manning Dairy Farm's presence in the competitive dairy market landscape.

As a resident in the Critical Care program at the Animal Emergency Clinic, I specialize in providing immediate, life-saving care to critically ill or injured animals. Focused on assessment, stabilization, and intensive care, I work alongside a dedicated team, leveraging advanced tools and technology to deliver optimal treatment. Committed to continuous learning and growth, I strive to emerge as a highly skilled and compassionate Critical Care Veterinarian.

As a Campaign Development Manager at T. Rowe Price, my role revolves around strategizing and executing compelling campaigns aimed at driving growth and engagement. I'll be leveraging my expertise to develop innovative marketing initiatives, collaborating closely with teams to create impactful strategies that resonate with our audience. Excited to dive into this dynamic position, I'll be spearheading the development and implementation of campaigns that align with the company's vision while delivering measurable results.

With a legacy spanning over six decades, Simply Food began as a dedicated importer of high-quality Asian products. Our journey commenced with a vision to bring the finest flavors of Asia to homes around the world. Over the years, we've honed our expertise, establishing ourselves as a trusted name in the industry.

During a contracted assignment for GiveNOLA Day, I led a rebranding initiative, revamping their logo and marketing assets to invigorate their visual identity. This endeavor was pivotal in amplifying the organization's mission and effectively conveying their message to a broader audience.Commencing with the logo redesign, I embarked on a creative exploration, aiming to encapsulate GiveNOLA Day's essence. Thorough research into their values and aspirations guided the design process, resulting in a logo radiating warmth, compassion, and community spirit.The reimagined logo harmoniously merged contemporary aesthetics with traditional elements, embodying GiveNOLA Day's dedication to innovation and timeless philanthropy. Vibrant colors and fluid lines were employed to foster inclusivity, creating an inviting environment for participants and supporters alike.Extending beyond the logo, I extended the rebranding to encompass a suite of marketing materials—brochures, banners, posters, social media graphics, and email templates. Each element was meticulously crafted to resonate with the refreshed visual identity, ensuring a seamless and compelling brand experience.My designs intricately weaved key messaging, captivating visuals, and clear calls to action, empowering potential donors to engage deeply with GiveNOLA Day's cause. The revamped marketing collateral not only captured attention but also stirred emotions, fostering meaningful connections and inspiring action within the community.

With a robust skill set in managing online activities encompassing traffic acquisition, sales, conversions, and reporting, I formerly led as the Marketing Communication Director at Hollywood Feed. My role extended to managing the Training Team to implement new technologies and overseeing Azure Data Warehouse and PowerBI development alongside the Director of Analytics.I specialized in crafting compelling narratives, driving strategic campaigns, and leveraging data-driven insights to revolutionize online engagement. My forte included spearheading groundbreaking digital initiatives and precision-targeted advertising to drive robust customer acquisition. Collaborating cross-functionally, I ensured accurate location listings and enhanced UI/UX while balancing functionality and aesthetics.My expertise spanned managing various Google platforms like GA, GSC, GMC, GMB, and GTM, alongside Lean Retail Management and CloudFlare for streamlined communication and development timelines. Committed to amplifying brand resonance and expanding market reach, I continuously innovated to leverage emerging trends while aligning strategies with overarching business goals.

As a St. Jude Biostatistics Intern, I immersed myself in healthcare data analysis. I collected and organized intricate datasets, employing statistical tools to derive crucial insights. Collaborating within multidisciplinary teams, I contributed statistical expertise, refined models, and aided evidence-based conclusions. My role emphasized precision, teamwork, and contributing to impactful healthcare research.

During my internship under the guidance of Dr. Barden Greenfield, DVM, I delved deeply into comprehending the nuances surrounding the prevention, progression, and treatment of periodontal disease in dogs. My focus extended from the initial formation of dental pellicle post-cleaning to disease management. My research project shed light on a pivotal discovery, revealing a higher prevalence of periodontal disease among small breed and older dogs compared to their larger and younger counterparts.Throughout this immersive experience, I actively contributed to continuing education seminars, fostering a culture of learning and advancement within the field. Practically applying acid-base chemistry principles, I meticulously assessed and determined the appropriate analgesics for anesthesia, honed my skills in radiographic imaging and analysis, effectively managed cadavers, and maintained stringent sterile techniques during injections and cleaning procedures.This internship not only broadened my understanding of periodontal disease in dogs but also equipped me with hands-on proficiency in diverse facets of veterinary practice, from complex chemistry applications to precise sterile techniques, fostering a comprehensive skill set essential for effective and compassionate veterinary care.