Taylor Caston Email & Phone Number

Chicago, Il, Us

Chicago, Il, Us

Chicago, Illinois, United States

• Manages the development and launch of global digital web experiences with detailed plans outlining scope, timelines, and deliverables to cross-functional teams • Drives creation of comprehensive information architecture and SEO best practices for new and existing global customer experiences - supporting a 20%+ increase in organic traffic (YoY 22-23)• Supported the development and training of in-house web campaign templates that reduced agency expenses by $20k in 3 months• Utilizes user research methods including low-fidelity and high-fidelity prototype testing, interviews, and surveys to create human-centered designs• Extensive experience in web production consulting, including requirements gathering, solution design, and implementation.• Proficiency in web content management systems (CMS) and related technologies, such as Adobe Experience Manager and WordPress.• Key contributor of global brand transformation, up-leveling the digital web experience and content for Motorola Solutions Homepage, Careers, ESG, and DEI pages

Anchorage, Alaska, United States

• Developed content for various customer-facing formats including website, app, email, and all social media channels for JBER Life in conjunction with Joint Base Elmendorf-Richardson Public Affairs. • Generated a 17% increase in social media reach and an 82% rise in digital magazine viewership through the development of new, user-friendly web design for JBERLife website.• Produces community focused photography and articles for JBERLife monthly magazine (print/web)• Utilized advanced analytics tools such as Google Analytics to track, analyze, and report digital statistics, guiding ongoing content strategy and optimization efforts.• Collaborated with installation agencies governing web security to ensure all Air Force and Federal regulations are met.

Atlanta, Georgia, United States

• Assisted in coordinating property maintenance and repairs, communicating with maintenance staff and contractors to ensure timely resolution of issues and adherence to property standards• Demonstrated professionalism and discretion in handling confidential real estate information and sensitive matters related to property management.

Bellevue, Wa

• Spearheaded meticulous production coordination efforts, overseeing logistics, scheduling, and asset management for on-site and off-site shoots in collaboration with project producers.• Assisted in strategy and content development to produce a variety of digital assets including documentary films, social media ads and campaigns • Occupied positions as assistant camera and editor for short-format content production

Greater Atlanta Area

• Aided the execution of prospective student, new student and VIP guest events and workshops • Provided campus tours and educational counseling to prospective students • Assisted in construction of event space decor, set-up and signage for all visitor events• Facilitated daily administrative tasks including guest reception, registration, merchandising and customer service

• Established and launched a photography business creating photographs and videos for clients; specializing in portrait, headshot, wedding and corporate event photography• Featured work in local and collegiate newspapers and magazines• Developed and managed online website and portfolio

• Assisted lead photographer in the development of high-priority photo shoots and training workshops.• Upkeep and maintenance of Moreland website content and performance analytics via WordPress, and Google Analytics • Developed copy for online advertisements and creative articles for Moreland social media accounts and featured publications for magazines such as the Knot, Modern Luxury, and more.

Vinings, Ga