Taylor Caston Email & Phone Number

Chicago, IL, US

Chicago, Illinois, United States

• Manages the development and launch of global digital web experiences with detailed plans outlining scope, timelines, and deliverables to cross-functional teams
• Drives creation of comprehensive information architecture and SEO best practices for new and existing global customer experiences - supporting a 20%+ increase in organic traffic (YoY 22-23)
• Supported the development and training of in-house web campaign templates that reduced agency expenses by $20k in 3 months
• Utilizes user research methods including low-fidelity and high-fidelity prototype testing, interviews, and surveys to create human-centered designs
• Extensive experience in web production consulting, including requirements gathering, solution design, and implementation.
• Proficiency in web content management systems (CMS) and related technologies, such as Adobe Experience Manager and WordPress.

Anchorage, Alaska, United States

• Developed content for various customer-facing formats including website, app, email, and all social media channels for JBER Life in conjunction with Joint Base Elmendorf-Richardson Public Affairs.
• Generated a 17% increase in social media reach and an 82% rise in digital magazine viewership through the development of new, user-friendly web design for JBERLife website.
• Produces community focused photography and articles for JBERLife monthly magazine (print/web)
• Utilized advanced analytics tools such as Google Analytics to track, analyze, and report digital statistics, guiding ongoing content strategy and optimization efforts.
• Collaborated with installation agencies governing web security to ensure all Air Force and Federal regulations are met.

Atlanta, Georgia, United States

• Assisted in coordinating property maintenance and repairs, communicating with maintenance staff and contractors to ensure timely resolution of issues and adherence to property standards
• Demonstrated professionalism and discretion in handling confidential real estate information and sensitive matters related to property management.

Bellevue, WA

• Spearheaded meticulous production coordination efforts, overseeing logistics, scheduling, and asset management for on-site and off-site shoots in collaboration with project producers.
• Assisted in strategy and content development to produce a variety of digital assets including documentary films, social media ads and campaigns
• Occupied positions as assistant camera and editor for short-format content production

Greater Atlanta Area

• Aided the execution of prospective student, new student and VIP guest events and workshops
• Provided campus tours and educational counseling to prospective students
• Assisted in construction of event space decor, set-up and signage for all visitor events
• Facilitated daily administrative tasks including guest reception, registration, merchandising and customer service

• Established and launched a photography business creating photographs and videos for clients; specializing in portrait, headshot, wedding and corporate event photography
• Featured work in local and collegiate newspapers and magazines
• Developed and managed online website and portfolio

• Assisted lead photographer in the development of high-priority photo shoots and training workshops.
• Upkeep and maintenance of Moreland website content and performance analytics via WordPress, and Google Analytics
• Developed copy for online advertisements and creative articles for Moreland social media accounts and featured publications for magazines such as the Knot, Modern Luxury, and more.

Vinings, GA