Areas of expertise: Growth marketing, ecommerce business strategy, digital marketing planning, brand identity development, team recruiting/management, enterprise digital transformation, consumer journey mapping, customer segmentation, analytics analysis, merchandising, customer retention, creative content generation, social media strategies, PR, e-tail wholesale and omni-channel sales strategies. Extensive experience working with C-suite, founders, boards of investors, and supporting businesses through important rounds of fundraising.Featured projects:Forbes: Featured in Forbes as industry thought leader in the direct-to-consumer space.Zadig&Voltaire: Work as the Fractional CMO for North America, reporting to the CEO, driving strategy and overseeing team across brand marketing, digital marketing, and e-commerce. Own the US brand marketing and e-commerce P&L, and work closely with brand, headquartered in Paris, to drive global awareness. Nordstrom: Created and executed go-to-market plan for global artisan partnership with Nordstrom x Piece & Co., partnering with DVF, Tory Burch, Alice & Olivia, Current Elliott, and Theory brands. Lead global brand redesign. Target Brand Strategy: Worked with external agency to put together proof of concept for the internal modern kids label concept, Cat & Jack. Focused on financial planning, customer segmentation modeling, and market plan rollout.Athleta / Athleta Girls: Created go-to-market plan for Athleta Girls Fall digital and in-store campaign, which was leveraged across the main Athleta brand as well. Consulted as an interim marketing lead during leadership gap.

THE BOARD is a private network of value-driven consultants that have held high positions at global companies, agencies or successful start-ups in the consumer lifestyle space.

Worked as a Fractional CMO and Strategic Growth Consultant for Apiary's suite of clients across fashion, beauty, CPG, lifestyle, and technology verticals.

Reported into the CEO, and board of investors. Lead global brand marketing and owned the ecommerce P&L for the original sustainable fashion brand. Notable accomplishments include:- Closed round of funding with mission-driven private equity partner- Owned global ecommerce P&L and it's supporting functions, driving double-digit growth in a brand turnaround, post covid, with a new leadership team- Rebuilt marketing and e-commerce teams, as well as vendor partnerships- Launched Amazon store, and developed Influencer strategy to support sell through- Supported in-store marketing and wholesale efforts, including plus-size partnership with Stitch Fix- Updated brand positioning garnering organic press in Elle Magazine, New York Magazine, InStyle Magazine, WWD, Forbes- Relaunched brand website and data platform in under four months- Launched programs for B Corp Certification, Affiliate, SMS, Loyalty, Data Management- Was one of the first brands in the US to launch a peer-to-peer resale marketplace- Had a lot of fun with a great team!

Owned the global digital P&Ls, brand experiences and supporting functions for the Ole Henriksen, Bite Beauty, and Marc Jacobs Beauty direct-to-consumer skincare and beauty businesses across 137 countries. Built out exceptionally high-performing teams for all brands, driving triple-digit growth year-over-year.Concepted and lead the launch of the world's first beauty face finder using artificial intelligence (AI) for a clean beauty brand. Presented finder at multiple conferences in the retail space. Technology was later adopted by Sephora and is used in-stores as their "shade finder."Launched Bite Beauty (Lip Lab by Bite) from the ground up in Spring 2018, and relaunched the Ole Henriksen brand in Fall 2018. Part of team that concepted and re-launched Lip Lab by Bite, a newly re-imagined beauty omni-channel experience. Bite Beauty merged into Lip Lab by Bite in 2022.Kendo Brands is the brand incubator for LVMH Perfumes & Cosmetics division.

Worked in ascending roles to launch, build and lead ecommerce for Reef, the brand's first-ever direct-to-consumer business channel with full P&L responsibility. Owned global online brand sales, paid media, merchandising, creative, analytics, CRM, and operational infrastructures from the ground up, to drive explosive growth for the highly profitable ecommerce business. Worked with all areas of the organization globally to further the success of the brand in domestic and international online wholesale channels for the US, Australia, Europe, Latin America, and Asia markets.

Managed digital marketing strategy, creative content, and photo shoots for Levi.com (Levi's US and Canadian ecommerce sites).

Represented nationally by FORD Models Artist Agency. Consulted on Trend Projections, Art Direction, Editorial, Wardrobe Styling, and Prop Styling projects for retail brands. Main clients included: Armani Collezioni, ELLE Magazine, Nike, Banana Repulic, Old Navy, and Gap brands, Pottery Barn, Williams Sonoma, Bare Escentuals.

Worked for eLuxury.com, LVMH's US e-commerce site for its luxury clothing, accessories, and beauty brands. Was elevated through ascending roles within Customer Relations and Ecommerce Management. eLuxury shuttered in 2009 and each LVMH brand launched it's own global ecommerce site.