Taylor Mccleary Email & Phone Number

Minneapolis, Minnesota, United States

After working on the UnitedHealth Group account for 1.5 years at Emplifi, I have been hired on by UnitedHealth Group.

Minneapolis, Minnesota, United States

Project Manager/Lead Relationship between Vendor & Client:- Develops project plans outlining work plans, timelines, roles and resources; Identifies, leads and drives cross-functional project; Manages team progress to ensure achievement of all milestones and deliverables; Provides updates to senior management and all stakeholders of progress through frequent communications of findings at regular intervals via reports and meetings.- Foster a diverse workplace that enables all participants to contribute to their full potential in pursuit of organizational objectives.- Guide, coach, direct, and develop vendor team to adapt to client needs.Strategy:-Contribute to the creation of a best-in-class journey insights program and strategy by partnering with key stakeholders and their manager to develop the voice of the customer strategy. -Establish and lead regular communication routines to share insights and lay out domain-specific priorities. -Collaborate and execute on the Insights organization's strategy and vision in partnership with our Domain heads and other related functions, like Operations, Design, and Enterprise Analytics.Analysis:-Monthly, Quarterly and Annual Reporting with a mix of narrative and data analysis.-Partner directly with key stakeholders and the Digital Domains to provide actionable insights, inclusive of identifying trends in sentiment and feedback themes and quantifying value and scale for impact. -Responsible for executing analysis using the tools and data available relative to those customer experiences, using both tool-based analytics and coding languages, like SQL. -Produce compelling visualizations and insights to tell the story of the journey and domain. Communicate those insights clearly and appropriately throughout the organization.

Greater Minneapolis-St. Paul Area

Promoted from Marketing Data Analyst at Capella University in November 2018.

Greater Minneapolis-St. Paul Area

*Capella University merged with Strayer University, creating Strategic Education Inc. in August 2018.Contracted through AIM consulting from July-November, until I was hired on early at Capella. Primary responsibilities-Provide insights relating to Marketing Strategies-Work on key initiatives and GTM ideation -Consult with managers and leaders on KPI's and create dashboards that these stakeholders can self-serve on -Develop dynamic dashboards and capture informational, useful data for the end users.-Meet with internal clients to make sure they understand data, interpret data and feel comfortable consuming the data.-Develop strategies with multiple marketing departments (media, digital, product, executive level)-Determine Capella (Oveall and each college, degree plan and program) perceptions and reputations.-Analyze marketing metrics to identify cause and effect relationships.-Identify positive historical trends to promote new positive forwards-facing trends.-Assess client's promotional needs.-Evaluate demographics, prices, distribution channels, and marketing outlets.-Meet with internal clients to address marketing goals.-Generate high-level reports that analyze competition and customers-Offer insights about strategy and product potentials, both based off data and personal experience-Familiar with advanced statistical analysis and research methodologies, along with common computer programing

Greater Minneapolis-St. Paul Area

Aide in the sale, development, and implementation of marketing plans, emphasizing social strategies.• Develop a comprehensive view of online dialogues and synthesize the conversation into a digestible story for stakeholders to act on.• Build ongoing reports that produce meaningful cross-channel marketing performance analysis, with actionable insights that align with client branding and business objectives.• Maintain social media fluency• Use a suite of social listening tools including, Crimson Hexagon, Radian 6, Brandwatch, Simply Measured and Adobe Marketing Cloud, to further analyze sentiment, audience and social perception of brands.• Improve marketing strategies through the use of data and statistic, with proactive thinking.• Anticipate, identify and monitor brand crisis alongside public relations department. • Partner with multiple departments including Engage (PR), Digital Strategy, Connections Strategy, Account, project managers, Loyalty and New Business. Taking direct asks from Clients, Executives and employees from all levels. • Maintain a professional relationship with clients, being in contact with them daily.• Train and motivate new Anthrolytic’s employees on both hard and soft skills

St. Cloud, Minnesota Area

Collaborate with internal teams to create a monthly newsletterPlan and execute all web, email, social media and display advertising campaigns.Create social media graphicsDesign, build and maintain our social media presenceIdentify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategies

St. Cloud State University

Within this position I raise funds for AMA. I pitch to new business for sponsorships, as well as hold fundraising events. I manage a few students who help with planning and pitching. I set up business meetings with prospects. I mentor students with career help. Organize, arrange and research weekly member meetings. I attend up to four meetings a week, as I am also on the social media committee. I finalized the creation of the HuskyAMA.com website. I update the site with our Administration VP.

St. Cloud, Minnesota Area

Attended 2 weekly meetings for AMA. (Member meeting & social media committee) Plan & execute campaigns: We've done an Instagram and Snapchat campaign where we grew followers by 400%I manage Twitter and Facebook - write content and do behind the scenes work. Recruit new members Promote AMA & AMA events

St. Cloud State University

I was hired into a new position at the Chronicle, the Marketing Promotions Manager. I ran the social media for the SCSU Student Newspaper, University Chronicle.I also did kiosking, digital signage, and designed graphics. My goal was to get our name out within other organizations to promote the paper, including the newly launched website. I found new ways to get our student newspaper into to the SCSU community.After 4 months I was promoted to Advertising Manager where I currently run the advertising department. I have two employees who I manage. We bring in advertisers, and reach out to new companies to advertise with us. I do a lot of relationship management, professional selling and pitching. So far the first semester has been a success and we have reached our sales goal.

Greater Minneapolis-St. Paul Area

Weekly content writing for various social platforms. Trusted to manage platforms for clients by scheduling social media content and provide daily maintenance of all pages. Research each client individually to develop a fine-tuned presence on social media platforms. Utilize basic graphic design programs to create graphics that attract customers and promote our clients! All of my work behind the scenes at tena.cious is focused on helping our customers rock their social media platforms and become a media force to be reckoned with!

St. Cloud, Minnesota Area

Organize tours, speakers and workshops for members. (Ex.. Brought in Adam Dince to talk about SEO/Content, set up Talk & Tour with the MN Wild PR Team) Recruit volunteers and create volunteer opportunities for members (Managed a pen pal program that our members participated in with Kennedy Elementary) Recruit new members, be present at PRSSA booth at fairs, classroom talks and reaching out directly. Originally ran Social MediaCreate fundraisers + raise moneyAttend weekly Executive board meetings & weekly member meetings Organize agenda for weekly member meetingsBe a peer mentor and leader to all members, offer help and guidance.

Greater Minneapolis-St. Paul Area

I work with this small salon, promoting and working on bringing in new clients. I developed emails, texts, flyers, and community outreach events. I managed the online presence, including all social media platforms- Pintrest, Instagram, Twitter & Facebook. I was also a receptionist, doing work such as filing, answering phone calls & emails, and helping the staff in anyway I can. 100% Customer Service, always holding a positive attitude.

Master Of Business Administration - Mba, Marketing

(in-progress) FlexPath, self-driven education

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication

Activities and Societies: Co-Vice President of PRSSA Member of AdFed American Marketing Association Vice President of Fundraising Full.

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication

Activities and Societies: AdFed & Advertising Club

Visual Arts, Visual And Performing Arts