Senior Content Strategist
Current
Jun 2024 - Present
AeroLeads people directory · profile
Taylor Poole Email & Phone Number
Senior Strategist at VML
at
VML
1 work email found
@vmlyr.com
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Who is Taylor Poole? Overview
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Quick answer
Taylor Poole is listed as Senior Strategist at VML at VML, based in Kansas City, Missouri, United States. AeroLeads shows a work email signal at vmlyr.com and a matched LinkedIn profile for Taylor Poole.
Taylor Poole previously worked as Senior Content Strategist at Vml and Content Strategist at Vml. Taylor Poole holds Bachelor Of Business Administration (B.B.A.), Marketing from University Of Missouri-Kansas City.
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Email format at VML
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*@vmlyr.com
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Profile bio
About Taylor Poole
Taylor is a Content Strategist at VML, a global marketing agency that delivers end-to-end solutions for clients across various industries. She holds a Bachelor of Business Administration in Marketing and Entrepreneurship from the University of Missouri-Kansas City, where she honed her creative and analytical skills.She develops and guides content strategies for digital content projects, such as website redesigns, social media campaigns, and omnichannel experiences. She collaborates with UX, creative, and copywriting teams to ensure content alignment and optimization. She has contributed to the success of several Fortune 500 companies, such as Colgate Palmolive, Ford Motor Company, and General Mills by creating and curating purposeful and meaningful brand stories and content that foster connectedness and engagement.Taylor is passionately curious, intentionally thoughtful, and uniquely adaptable. She thrives on finding innovative and effective ways to spark ideas that generate growth and value for brands and people. She also has a creative and entrepreneurial spirit that drives her to run a small event planning and design firm and a photography business, serving clients with diverse needs and budgets. She is a former board member of Kansas City Data Driven Marketing (KCDMA), where she led the social media and AMBIT awards committees.
Listed skills include Social Media, Grassroots Marketing, Email Campaigning, Windows, and 20 others.
Current workplace
Taylor Poole's current company
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8 roles
Taylor Poole work experience
A career timeline built from the work history available for this profile.
Content Strategist
Develops content strategies and guides content curation for digital content projects, including website redesigns, social, and omnichannel experiences.- Co-develops information architecture and detailed sitemap (in collaboration with UX) - Executes qualitative, quantitative and competitive content audits- Conducts content gap analyses to determine opportunities for content creation, optimization and sunsetting - Ideates content stories and curation recommendations for clients- Develops and maintains ongoing editorial, content production and governance guidelines- Creates & leads content briefs or storytelling structures to guide content - Collaborate with creative, copywriters and UX teams to ensure content creation aligns with content strategy Current and Past Clients: General Mills, Colgate-Palmolive, United Rentals, Thrivent Mutual Funds
Dec 2021 - Jun 2024
Content Admin
Feb 2020 - Dec 2021
Business Owner
Current
Bellafête Kc
Started a luxury picnic & events company during the pandemic.
Apr 2021 - Present
Board Member
May 2018 - May 2021
Marketing Specialist
-Executed Corporate Gold Crown Store Grand Openings in 2019. Responsible for budget management ($17K), resource allocation, establishing, cultivating and maintaining partnerships with local vendors and social media influencers. Partnered with internal Creative Marketing Studio on concept ideation and tactic development. Identify, assemble, and organize items to coordinate a successful event which resulted in $24K in overall sales.-Operational campaign management and support for Hallmark Promotional Item Postcards and previously, all seasonal Greeting Cards. -Prepare and distribute customer data for Local Marketing programs. -Responsible for defining and maintaining all Local Marketing content development, release schedules, and supporting retailer communications. Organization of creative briefs provided to internal creative agency for retailer marketing tactics. -Analyze monthly performance of Local Marketing Toolkits and Templates.
Sep 2018 - Feb 2020
Social Media Marketing Manager
Tasty Expo
-Development and implementation of the Tasty Expo brand and marketing strategies. Produced and created content used across all social media platforms, email campaigns (via ActiveCampaign), and other marketing materials (flyers, brochures, cards, signs). -Worked closely with the sales and management team and enabled them to meet their objectives by providing them with branded materials and content. I also helped guide them towards defining branding strategies, marketing materials and initiatives. -Utilized GoogleAnalytics and Facebook Insights to continuously analyze social media presence and consumer trends. Responsible for the design and development and launch of the event website. -Established and maintained media relationships; assisted in buying TV and Print spots for Tasty Expo. Interacted and responded to all social media conversations on our respected channels
Oct 2017 - Aug 2018
Freelance Copyeditor/Market Researcher
Centinelle
-Worked with client to produce quality leads on certain influencers and retailers to market their high-end fashion accessories. -Preformed comprehensive analysis of clients’ website and developed plans for improvement of design, functionality, content and overall esthetic.Design, drafted and implemented direct-to-consumer email campaigns used during new product launch.
May 2017 - Aug 2017
2 education records
Taylor Poole education
Bachelor Of Business Administration (B.B.A.), Marketing
University Of Missouri-Kansas City
Education record
University Of Arkansas
FAQ
Frequently asked questions about Taylor Poole
Quick answers generated from the profile data available on this page.
What company does Taylor Poole work for?
Taylor Poole works for VML.
What is Taylor Poole's role at VML?
Taylor Poole is listed as Senior Strategist at VML at VML.
What is Taylor Poole's email address?
AeroLeads has found 1 work email signal at @vmlyr.com for Taylor Poole at VML.
Where is Taylor Poole based?
Taylor Poole is based in Kansas City, Missouri, United States while working with VML.
What companies has Taylor Poole worked for?
Taylor Poole has worked for Vml, Bellafête Kc, Kcdma, Hallmark Cards, and Tasty Expo.
How can I contact Taylor Poole?
You can use AeroLeads to view verified contact signals for Taylor Poole at VML, including work email, phone, and LinkedIn data when available.
What schools did Taylor Poole attend?
Taylor Poole holds Bachelor Of Business Administration (B.B.A.), Marketing from University Of Missouri-Kansas City.
What skills is Taylor Poole known for?
Taylor Poole is listed with skills including Social Media, Grassroots Marketing, Email Campaigning, Windows, Graphic Design, Media Relations, Event Planning, and Data Analysis.
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