- Cross-manages three contractors for task management - Plans, strategizes, executes, and manages paid social and influencer marketing campaigns for a wide portfolio of 100+ six and seven figure entrepreneurs across the beauty + lifestyle, real estate, eCommerce + retail, hospitality, CPG, service provider, and coaching industries - Optimizes paid social campaigns using a variety of platforms including Facebook and Instagram- Coordinates outreach and manages contract and rate negotiation for a roster of 10-15 influencers using platforms such as AspireIQ, GRIN, Fohr, and more - Generates reports and translates findings into actionable business insights during weekly client meetings to ensure KPIs are being met

CEO-ish is an entrepreneurship meets lifestyle podcast hosted by creative entrepreneurs Chloe Willemsen and Taylor Graham. The CEO-ish Podcast highlights conversations about navigating the world of entrepreneurship in early adulthood, social media trends, self-care, spirituality, and how they all come together to impact our mental health as creatives. From sharing $h*! we’re just obsessed with, our personal struggles, and interviewing other up and coming artists, entrepreneurs, and creators in the industry- the CEO-ish Podcast keeps the conversation relatable and unfiltered.- Nurtures relationships with podcast guests and maintains a contact database for hosts of other podcasts - Schedules times to record each interview for all parties involved- Decides on topics that will resonate with our audience- Prepares for interviews- Ensures ad spots and intros/outros are recorded- Finalizes show notes based on each interview- Works with Marketing to finalize graphics to complement each episode- Schedules social content and writes captions - Publishes and promotes each episode on the website, distribution channels (Spotify, Apple, Google Play, Stitcher, and Anchor), and to media outlets/publications- Analyzes and reports data at team meetings; downloads, revenue, etc.

- Executed more than $5 million dollars in paid social marketing for a wide portfolio of CPG, retail, restaurant, and nonprofit clients- Executed campaign planning and strategy by completing campaign build-outs while prioritizing client objectives- Optimized paid social campaigns using a variety of platforms including Facebook, Instagram, Twitter, Pinterest, and Snapchat- Generated reports and translated findings into actionable business insights during weekly internal and client meetings - Provided insights to creative teams to align best paid social practices with content to ensure campaign objectives are met

- Developed a fully integrated IMC plan for a national client- Analyzed audience measures and media opportunities to determine most effective and efficient media placement for target audience- Collaborated with team to create strategic media plan utilizing both traditional and non-traditional media

- Managed, posted, and optimized Facebook, the Knot, Eventective, and WeddingWire accounts to gain more clientele - Consulted with clients to determine needs and manage event budgets of conferences, ceremonies, receptions, bridal expositions, holiday parties, and overnight reservations at the Oaklands Bed and Breakfast up to $80,000- Created unique experiences through lighting, centerpieces, flowers, tableware, linens, and ceiling swag

- Assisted managing and optimizing $1,000,000 monthly budgets for FCA paid social campaigns on Facebook, Instagram, and Twitter- Developed monthly performance reports and presentations for senior management- Conducted fatigue analysis to optimize creative based on client KPIs- Developed aspirational target persona based on primary and secondary research for Carhartt intern project- Developed paid and organic social and search portion of the media plan for Carhartt intern project- Presented target market and media recommendations to the client

- Coordinated promotions, sampling events, and implement marketing plans for vending, dining, and athletics departments on Western Michigan University’s campus- Trafficked video creative throughout transit system to ensure proper message rotation - Validated product inventory, tracked and reported stocking issues, and maintain purchasing databases

- Developed fundraising strategies to obtain sponsors and donations for events totaling $11,000- Designed marketing materials and managed Facebook account to promote events- Planned and executed fundraising events, golf outings, dedication ceremonies, and art exhibitions

- Achieved store goals enrolling 90% of customers into the loyalty rewards program and obtaining 70% of phone numbers during check-out- Provided exemplary customer service and resolved conflicts