Taylor Potts Email & Phone Number

Fort Worth, Texas, Us

Lead the development of creative and strategic solutions for a diverse client portfolio.Manage and mentor a high-performing team of creatives and project managers, fostering professional growth and achieving a 30% improvement in project efficiency.Establish and nurture relationships with account service and key client stakeholders.Present a diverse range of creative and strategic solutions to internal and client teams.Develop project budgets, schedules, and workflow recommendations, leading to a 200% improvement in production project estimate accuracy. Coordinate with project managers and resource manager to load balance work across in-house and freelance resources to reduce project delays.Successfully manage and collaborate with 3rd party vendors.Effectively collaborate with cross-functional teams to develop integrated strategic marketing plans and campaigns.Built the video creative and content marketing teams and processes from the ground up, leading to a 75% improvement in video production efficiency and a 400% increase in volume of work. Implement agency processes, including communication, workflow, training and profitability tracking.Participate in an automation and optimization initiative committed to improving agency output with new technologies such as AI and machine learning, fostering an increase in efficiency and innovation.Serve on the agency leadership team, contributing to operational improvements and adapting to rapid growth. Have received numerous awards on the local, district, and national levels from the American Advertising Federation.

Fort Worth, Texas, Us

Sixth-generation owner of the Bar-P Potts Ranch, a Texas centennial farm (founded in 1882!). My brother and I lead this legacy operation, raising certified Angus cattle, crops, and offering hunting experiences.We combine tradition with modern practices, overseeing daily operations, finances, and staff. We're committed to environmental stewardship and community, ensuring a sustainable future for our ranch and the land.

As the Creative Director for a national experiential marketing agency serving a client roster including Fortune 500 clients, I played a pivotal role in expanding our core creative services to meet evolving client needs.Generated creative ideas and strategies aligned with clients' business needs, leveraging fresh insights into brands, products, and target audiences.Directed the expression of creative ideas across various experience media, encompassing promotions, consumer engagement, retail, live events, digital platforms, social channels, mobile interfaces, and environmental spaces.Participated in the development of comprehensive creative briefs, collaborating with strategy and research teams to ensure alignment with project objectives.Presented creative ideas in a compelling manner to internal audiences and clients, contributing to successful pitches and project approvals.Played a key role in building the agency's reputation, profile, and relationships with both talent and clients.Collaborated seamlessly with creative, strategy, growth, and operations colleagues to share ideas, resources, and best practices, fostering a collaborative and innovative environment.Managed and mentored a creative team comprising graphic designers, web developers, and production artists. Under my guidance, the team consistently produced award-winning work for renowned clients such as The Vitamin Shoppe, Lemonheads, Sour Jacks, MetroPCS, T-Mobile, Samsung, and Square.

Led an in-house creative team of designers and marketersServiced a client list of over 9 business units in diverse industries, ranging from western fashion to equestrian sports equipmentDeveloped and launched the highly successful Relentless brand by Trevor Brazile, which has since been licensed to Ariat and Wrangler.Implemented workflow processes that increased turnaround time and department efficiency, leading to smoother operations and improved results.

Managed all graphic design materials including brochures, posters, fliers, ad campaigns, web site graphics, and moreCoordinated signage for special eventsSuccessfully implemented brand standards in accordance with ABC radio networks brand guidelinesWas responsible for final post-production for a nationally syndicated radio program

Music Licensing, Copyright Law & Music Supervision

Digital Arts & Design, Recording Arts