Taylor Schwarz Email & Phone Number

Fort Worth, Tx, Us

Fort Worth, Tx

Colleyville, Texas, United States

Colleyville, Texas, United States

• Served as the point of contact between the in-house marketing agency and the College of Liberal Arts.• Developed a sub-brand identity for the college.• Coordinated with graphic designers to produce a suite of collateralmaterials for the college.• Managed college web content and oversaw department webmanagement and troubleshooting.• Implemented a strategic marketing plan for the college and departments. • Developed key messaging strategies for each academic unit.• Managed client relations and worked to communicate marketingpriorities to the academic units.• Worked with the central marketing team to maintain brand standardsand contribute to the ongoing university campaign.• Provided departments with marketing information and resources to aidin supplemental recruitment efforts.

Dallas/Fort Worth Area

• Managed, tracked, and populated the Downtown Fort Worth social media pages, and created an average growth of 288% across all platforms.• Implemented a strategic marketing plan through the measurement of online analytics and data metrics.• Designed and wrote the copy for dfwi.org and associated content.• Coordinated with Marketing Director to develop advertising content for Downtown.• Wrote and distributed monthly newsletters and contributed writing to the State of Downtown and Annual Report. • Designed and implemented a branding campaign called "Do Downtown" for online and print media.• Managed park reservations and events for Burnett Park.• Served as a liason to the Downtown Neighborhood Alliance.• Managed the budget and membership ledgers for the Downtown Neighborhood Alliance.

• Worked with prospective students and parents to answer questions about SCAD degrees and programs.• Planned, hosted and scheduled tours and class visits, in conjunction with faculty and administrators.• Managed prospective student accounts and recommended degrees, classes and schedules based on high school achievements, credit and test scores.• Counseled prospective students and parents on degree programs and general college information.

Lincoln, Nebraska

• Wrote and coordinated PR materials including press releases, flyers, posters and promotional materials.• Negotiated and created contracts for performers, artists, and vendors.• Oversaw and coordinated faculty lectures and a speaker series.• Managed performer accommodations and riders.• Designed and implemented event logistics for student concerts and speaker series for upwards of 50,000 people in attendance. • Managed a team of student volunteers, and coordinated student retreats, functions, and team building exercises.

Fort Worth, Texas

• Managed an annual budget of $275,000• Supervised a team of 15 student leaders• Implemented data management and market research strategies• Served as the primary contact for vendors, artists, and student organizations• Designed organization structure and led training programs

Fort Worth, Texas

• Developed a new, week long, mandatory program for all incoming first year students• Trained and supervised a team of 200 student leaders• Created assessment initiatives and strategies

Fort Worth, Texas

• Aided in the development of events catered towards families and museum patrons• Provided support and customer service during events • Used knowledge of art history to integrate current exhibits and pieces into educational programs and events

Master Of Science - Ms, Clinical Mental Health Counseling

Master Of Education (M.Ed.), Higher Education/Higher Education Administration

Bachelor Of Arts (B.A.) (Cum Laude), Art History, Criticism And Conservation

Activities and Societies: Kappa Pi International Art Honor Fraternity President Art History Society Founder and President Frogs First.

High School Degree

Activities and Societies: International Thespian Society, Student Government, New Student Orientation, Mentorship and Leadership Program