As Controller, I lead payroll and financial management for National Event Services and NES Safety, ensuring precise and timely tracking of all payroll and financial processes. My key responsibilities include:- Payroll Management: Overseeing end-to-end payroll processing, from maintaining employee records and daily time clock reconciliation to calculating special pay (overtime, holiday, supervisor hours), submitting payroll hours, and recording data in QuickBooks. I also manage payment processing for 1099 contractors and resolve employee payroll inquiries.- Cash Flow Management: Tracking cash flow accurately, overseeing both Accounts Receivable (A/R) and Accounts Payable (A/P): - A/R: Generating and submitting invoices, tracking incoming payments, managing outstanding accounts, and coordinating debt collection. - A/P: Tracking and paying bills on time, managing vendor accounts, and reconciling bank and credit card accounts in QuickBooks.- Expense Monitoring: Conducting preliminary expense approvals, ensuring accurate expense coding, submitting expenses for final approval, and processing reimbursements.- Financial Reporting: Analyzing financial data and preparing comprehensive reports to support informed decision-making.- Executive Reporting and Presentations: Creating detailed monthly financial reports for the executive team, preparing slide decks, and participating in executive meetings to deliver insights and recommendations.- Cross-functional Collaboration: Attending regional, festival, and executive meetings as needed, contributing financial insights and supporting strategic planning.- Design and Marketing: Managing design projects when needed, updating the website, ensuring brand consistency throughout all platforms. Creating marketing materials for internal and external purposes.

- Digital Strategy: Develop and execute comprehensive digital marketing strategies aligned with organizational objectives. Oversees all aspects of digital marketing, including social media, web, SEO, analytics, digital publishing, email marketing, and print publishing.-Brand Development: Drive brand awareness and consistency across all digital platforms. Craft and implement brand-building initiatives to enhance our market position.- Social Media Management: Strategize, plan, and execute social media campaigns to engage and grow our online community. Monitor trends and emerging platforms to stay ahead in the ever-evolving social landscape.-Web and SEO Optimization: Manage website development and maintenance, ensuring an optimal user experience. Implement SEO strategies to improve online visibility and drive organic traffic.-Email Marketing: Crafted targeted campaigns including newsletters and blogs to engage our audience and enhance brand visibility. I developed content that resonated with our subscribers, managed distribution schedules, and analyzed campaign performance to continually refine our strategy.-Analytics and Performance Measurement: Utilize data analytics tools to assess campaign performance and derive actionable insights. Develop KPIs and metrics to measure the success of digital marketing efforts.-Digital and Print Publishing: Manage the end-to-end process of digital and print publications, ensuring quality and alignment with brand guidelines. Use graphic design skills for content creation and distribution.-Hiring Process: Created and finalized job descriptions, managed job posting sites, sorted through resumes to identify strong candidates, scheduled interviews, and conducted interviews to assess qualifications and fit.

Social Media Management | Designs, schedules, manages and analyzes social media/ad campaigns that align with company strategies across all platforms and brands for the company to drive sales and brand awareness (6 brands in total)- Curates monthly content calendars for social media platforms to drive leads, subscribers, awareness and other critical KPI’s. - Works with existing customers to solicit joint PR and marketing activitiesMarketing & Tradeshow Coordination | Manages tradeshow and events budget of over $400,000 - coordinates booths, creates, and designs all marketing materials- Organize trade shows, exhibitions and promotional events including writing and proofreading marketing copy, as well as recruiting designers, - Support the development and maintenance of internal tools, including shared documents, feedback forms, contact lists, calendars- Manages sponsorships, partnerships, and donationsGraphic Design | Work on a wide range of projects and media, using various software programs to visualize and develop innovative graphic designs that meet business goals- Examine existing processes, identify flaws, and create solutions that improve design capabilities- Update and maintain internal databases for designs, photography, and video- Develop concepts by hand or with software and execute original content by determining the ideal usage of color, text, font style, imagery, and layout- Creates internal company newsletter, slide decks for stakeholders, and various communication needsCampaign Management | Brainstorm and create integrated marketing campaigns based on market segments to gain new customers and build repeat business- Supervise the execution, monitoring, and measurement of marketing campaigns and their success- Compile regular reports of campaign performance and results- Spearhead and manage content strategy for both small and large projects, harnessing brand design, copy, art, and digital technology

- Design and deliver engaging lesson plans covering fundamentals of graphic design, including color theory, typography, layout design, the Adobe Creative Suite, and more.- Core responsibilities include assessing student work, providing constructive feedback, and motivating students to think creatively and critically.- Commitment to nurturing individual student creativity and aiding them in finding their unique design voice.- Educated students on the most up-to-date software and design skills in this ever-changing technology-driven world

- Created and executed effective marketing campaigns in the commercial real estate sector. Proficient in using digital marketing tools to ensure maximum visibility of listings - utilized LoopNet and Costar platforms for commercial listings. - Proficiency in creating engaging content for all platforms (social media, email, website, printed materials, press releases, ads, slide decks, etc).- Managed and coordinated tenant appreciation events- Created and implemented quarterly company newsletter - Strong understanding of the commercial real estate market and practical communication skills with a commitment to understanding customer needs and delivering successful marketing initiatives.

Works with marketing team to update documentation when needed. Manage all assets for all social media accounts and ensure language consistency across all platforms.

Successfully managed employees in a retail environment. Responsible for opening/closing of the store, paperwork, deposits, and shipment. Efficiently carried out store merchandising and displays in a timely and professional manner.

Welcoming customers to the store and answering their queries. Ensuring high levels of customer satisfaction through excellent sales service for adults as well as children. Assessing customers needs and providing assistance and information on product features. Cashier experience as well as stocking and organizing.

Maintained and updated pieces for print. Created ads used around the university. Gained knowledge about the printing process for different projects.