Cmo
CurrentFocused on data-driven marketing and performance, my role is about results and attributable growth in every channel.As a team, we’ve driven transformative growth at Just Meats, scaling annual revenue from $0 to $25 million in our first year. Together, we’ve expanded subscriptions to 20,000, elevated conversion rates from 1.01% to 2.98%, and boosted monthly site traffic from 135,000 to over 1 million visitors. Our marketing efforts include managing a $1 million monthly media budget with 120 unique ad creatives deployed each cycle. Our email and SMS strategies have generated $5.5 million in sales, and our micro/nano influencer team has contributed $3 million in attributed sales.