Credit.comLexington LawCreditRepair.comProgrexion works with its own brand, CreditRepair.com, which is classified as a Credit Repair Organization, and provides marketing, product, and business services to John C. Heath, Attorney at Law, PC, d/b/a Lexington Law Firm, an independently-owned law firm, which is also classified as a Credit Repair Organization. CreditRepair.com and Lexington Law are the two leading credit repair businesses in the country.Credit.com offers products and services that garner over 2.5M monthly visitors. Launched ExtraCredit, credit.com's first ever paid subscription product that garnered over 100K signups in the first 12 months post launch.

• Modernized tech stack of marketing sites that improved output from 1-3 updates a quarter to over 100 changes a year and decreased page load speed by over 70 percent• Built a MarTech team that exceeded LexingtonLaw.com's annual conversion rate improvement targets within the first 3 months — crushed the annual goal by 238%• Improved site conversion rates on credit.com, which more than doubled revenue per visit andproduced the first profitable month since the company’s acquisition in 2014 – the site has notmissed a month of profitability since this milestone.• Replatformed credit.com infrastructure to create an innovative new subscription product• Built partnerships and negotiated contracts with service providers, credit bureaus, and datafurnishers.

Over 1.2 million households trust Vivint to protect their homes and simplify their lives. Blackstone had recently purchased Vivint and the company had the strategic directive to diversify customer acquisition by building out an Inside Sales team with lead generation from digital channels. Our team represented 90% of the company’s growth during this period, adding hundreds of millions in topline revenue.• Responsible for P&L of Vivint.com and online customer acquisition efforts including themanagement of a $40M+ portfolio of digital advertisements and marketing programs.• Launched a Referral Marketing program, generating over $4M of LTV in the first year• Launched an email nurture program, generating over $2M of LTV in the first year• Identified that inbound calls converted 35% better than forms. Worked to shift that lead mix to favor inbound calls: shifted call mix from 45% calls to over 85%• Improved website visit-to-call conversion rate by over 70%

ClassesAndCareers.comCollegeAtalas.comAfter managing the marketing site for Imagine learning, I was interested in applying those skills in a direct-to-consumer market where I could manage larger sites. One on One brought me on to optimize the sites in their digital portfolio. It was a progression from thousands of monthly visitors at ImagineLearning.com to the millions we’d get on sites like ClassesandCareers.com. Rockbridge exposed me to a sister company, Quicken Loans, where I was able to learn from their world-class web management and optimization best practices.

Garnered broad marketing exposure from writing press releases to negotiating ad buys in print media. I was fortunate to share an office with the Senior Web Developer where I learned an appreciation for all things digital. This became my focus and I haven’t looked back since.