Taylor Ross Email & Phone Number

United States

Chicago, IL, US

Jacksonville, Florida, US

• Contributed to the development of the Global Patch quarterly strategic planning and KPIs
• Secured creative agency support for Global Patch branding and digital
• Devised and executed effective streaming partner strategies, resulting in revenue generation for flagship event Girls Game Day
• Coordinating Girls Game Day programming, partner and vendor communications, and featured guest outreach with partnerships manager
• Manage community engagement during Global Patch's owned and collaborative charity streaming events
• Maintain relationships with national partners to promote Global Patch's events and community growth

New York, US

Hello hello ☀️ I am a multidisciplinary creative marketer who specializes in creator and creative partnerships. I have provided strategic planning and thought leadership to brand, social, and PR strategies for brands such as United Airlines, Essence, Morningstar Farms, McDonald’s, Denny’s, Buy From a Black Woman, and Cuisinart.

New York, New York, US

Led MorningStar Farms creator program and social campaign activation while managing calendaring and social/cultural intelligence needs for various accounts. Served as 2022 summer intern project coordinator and coach.

New York, New York, US

• Led the launch of MorningStar Farms' $3M social campaign which generated over 400M impressions between social and OLV
• Developed and managed $250K creator program featuring diverse plant-based journeys, resulting in over 173.8M views and a surplus budget
• Oversaw launch of TikTok Branded Mission + HTC that exceeded 87M impressions and average engagement benchmarks by +2%
• Collaborated with cross-functional teams, including creative, production, and media, to launch and monitor paid content and expenses
• Led communications with brand stakeholders and social platform partners to manage planning, performance, reporting, platform opportunities, and community management
• Coordinated with PR and Activation teams to fulfill ad hoc brand and social strategy requests for the MSF tour bus, 49ers, Noah Schnapp, and Jonathan Van Ness partnerships

New York, New York, US

• Supported lead social strategists in editorial and tone-of-voice workshops to formulate social playbook
• Created quarterly and annual brand sentiment reports to support social strategy and community management
• Develop quarterly competitive analysis reports with integrated agency team

New York, New York, US

• Created monthly paid content rotation The Real Cost campaign across Facebook, Instagram, Snapchat, Twitter, and TikTok
• Reviewed and tracked paid social creative performance with media partner

Southfield, Michigan, US

Established general and Latine fan truths for McDelivery's in-app and third party delivery services through national interviews and social listening.

Southfield, Michigan, US

Aided business growth strategy by providing future markets, local and national audience profiles, and product portfolio expansions, and relevant cultural insights for Detroit nonprofit, Rebel Nell.

Southfield, Michigan, US

Worked with cross-functional teams to identify strategic and cultural opportunities to support audience and business growth across various accounts including McDonald's, Simply, Core Power, Fairlife, and Rebel Nell.

Richmond, VA, US

• Collaborated with remote integrated team to create a speculative multichannel campaign to generate awareness and support for Black woman entrepreneurs and Buy From a Black Woman.
• Drafted three-tier campaign and activation strategy to address key objectives of BFABW resourcing and awareness, Black woman entrepreneur support, and BFABW Day funding and scale
• Developed activation, partner, and sponsorship plans to implement according to campaign and event objectives, closely managing allocated budget
• Utilized H&M partnership to fund and source venues for hybrid national BFABW Day celebration
• Identified Black creators to host local and virtual BFABW Day events
• Collaborated with music producer to develop custom Black woman entrepreneur TikTok/Reel audio to increase visibility of Black women businesses and generate monetization for BFABW

Chicago, IL, US

Started as a simple digital rebrand and transformed into reclaiming and re-educating the Black Lives Matter narrative in South Carolina, leading to the official founding of Black Lives Matter chapter of South Carolina.

New York, NY, US

Produced speculative multimedia campaigns with an integrated remote team, Quake, for Goodby, Silverstein, & Partners (Respond2Racism) and McGarrah Jessee (Whataburger).Placed as semi finalist with "Anti-Asianism for Lunch".

Richmond, Virginia, US

Create a five year fundraising campaign and media plan with an integrated remote team.

Worked on the rebranding, development, and creative strategy of independent R&B artist, A.J.A.

Clemson, South Carolina, US

Led team in creating winning campaign #WhatYouDontSee, which not only made Denny's a stepping stone to new futures, but a front runner in the food industry with new internal initiatives.

Clemson, SC, US

Clemson, SC, US

• Managed operational and marketing needs of all African Caribbean Student Assoc. (ACSA) events and showcases. Notable successes included the Black History Month Dinner and Africari.
• Oversaw the production of the cultural showcase Africari in collaboration with the ACSA executive board and event talent
• Reviewed and negotiated contracts for Africari talent and vendors while mitigating risk and exposure to ACSA and Clemson University
• Identified and sourced small venues and hotels to support meetings, practices, and third-party lodging
• Developed food and beverage plans and implement according to event objectives, closely managing allocated budget provided by the university for Africari and Black History Month's Multicultural Dining Day
• Supported third party permit process for sourcing food vendors and serving as on-site contact for vendors and talent

Clemson, SC, US

• Oversaw operations and brand growth of the African Caribbean Student Assoc (ACSA).
• Identified and executed inter-org and inter-campus partnership opportunities for the Black diasporan community
• Headed campus outreach for Club Day, BSA Cookout, Black History Month Multicultural Dining Day, International Appreciation Day, and ACSA events
• Collaborated with executive board for finalizing and approving marketing materials, funding, budgets, and contracts

Clemson, SC, US

Bachelor Of Arts - Ba, Media Arts & Advertising

Transferred, Communication And Media Studies