Marketing Specialist, Content Production
Current• Manage and build out UGC program with approximately 100 creators and translate ideas into compelling, well-executed videos that drive consumers to take action, scale the brand, and acquire customers• Identify, negotiate, and manage influencer partnerships on TikTok, YouTube, and Instagram that align with brand’s mission• Ideate, plan, cast talent, and shoot content for social campaigns while collaborating cross functionally with the acquisitions and creative team to create high performing content