Taylor Safford

Taylor Safford Email and Phone Number

GTM Executive | Founding team member scaling from $1M to $740M+ in ARR | Advisor @ Netcraft
Taylor Safford's Location
Mapleton, Utah, United States, United States
Taylor Safford's Contact Details

Taylor Safford work email

Taylor Safford personal email

About Taylor Safford

My love for startups began shortly after joining Qualtrics—a few months after Scott's basement. Many lessons were learned scaling Qualtrics from 18 employees and less than 100 customers to over 4,000 employees and over 12,000+ customers, from a basement company to an $8.5B SAP acquisition and one of the fastest companies to $1B in revenue in the history of SaaS. When I started, ARR was ~$1M. When I left, it was ~$740M, and the teams I was fortunate to start/be a part of contributed to ~$150M+ of that overall number.Three critical elements of a successful team fuel these results: people, processes, and resources.

Taylor Safford's Current Company Details
Netcraft

Netcraft

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GTM Executive | Founding team member scaling from $1M to $740M+ in ARR | Advisor
Taylor Safford Work Experience Details
  • Netcraft
    Chief Revenue Officer
    Netcraft Jan 2023 - Present
    London, Gb
    Team Accomplishments (2023):- 100%+ attainment vs ARR Target (50%+ accelerated growth compared to 2022 ARR growth)- Exceeded EBITDA targets- New Sales ARR grew by ~40% YoY (Mandy Davis, Billy Johns-Teni, and teams drove this result)- Commercial Team grew by 17 individuals (9 through acquisition)- Closed 3rd largest deal in company history (Jason Robins and team drove this result)- Implemented a new GTM Plan, foundational KPIs, and performance-based compensation- Exceeded new logo target by 40%+
  • Plena
    Advisory Board Member
    Plena Jan 2022 - Present
    Pleasant Grove, Utah, Us
  • Taxbit
    Vice President Of Sales
    Taxbit Dec 2022 - Feb 2023
    Draper, Utah, Us
    Promoted to lead GTM for all sales initiatives outside of the Public Sector.
  • Taxbit
    Head Of Commercial Sales
    Taxbit Oct 2021 - Dec 2022
    Draper, Utah, Us
    Team Achievements:- Commercial Sales Team is in the top 5% of all sales teams across Insight's portfolio companies - 111% in H1 with fully ramped quotas, and the average tenure of Enterprise AE was less than 6 months.- Created a new onboarding process for Sales/TaxBit - contributed to AE Productivity Rates above $350k/quarter (despite only 3 months of ramp time before fully ramped quota) and averaging a 50%+ win rate. - Implemented new leadership operating rhythm - the Commercial Sales Department is tied for the highest engagement of all departments/teams at TaxBit- Baseline expectations and KPIs solidified - In less than 12 months, the Commercial Enterprise Sales and SDR Teams created ~$25M in qualified new pipeline (team of 5-7 for the majority of the time).- Increased new customer logos by 4x- Averaged over 350% YoY ARR growth in Q1 and Q2 2022
  • Louisiana State University
    Guest Lecturer
    Louisiana State University Mar 2017 - May 2022
    Baton Rouge, La, Us
    I was initially invited to guest lecture an upper-division Marketing and Marketing Research course. Since then, I have participated in several different classes including MBA courses.
  • Halosight
    Executive Team - Head Of Sales
    Halosight Mar 2020 - Oct 2021
    Midvale, Utah, Us
    Details:- Joined almost 12 months pre-revenue and pre-product launch- Created initial GTM strategy, growth and compensation plan, revenue/expense models, and projections- Closed the first handful of deals, one was top 300 in Fortune 500- Secured the largest seed round from a prominent Venture Capital firm in the history of the portfolio
  • Qualtrics
    Head Of Ex Sales - North America
    Qualtrics Jul 2019 - Apr 2020
    Provo, Ut And Seattle, Wa, Us
    Team Achievements:+ Exceeded annual quota for 2019 - 145%+ of goal+ Grew new annual revenue/ARR by 200%+ from 2018 + 60%+ of ICs exceeded their 2019 annual quota - over 20% higher than other software groups within Qualtrics+ Closed fourth-largest deal in company history ($2.2M in ARR - $7M in TCV) in Q3+ In Q4 of '19, close to 65% of ICs exceeded quota, which was the highest % of ICs on any team in the company - and the highest % in the history of the EX Sales Team+ Almost doubled the EX Team size within 6 months, Sidney Hauser and Natalie Cass on the Recruiting Team and the Sales Leadership Team were responsible for this result. + Instituted a new onboarding program and training curriculum specifically for EX (previously, there was not an onboarding program for EX new hires - ICs and leaders). + Bolstered EX Sales Ecosystem - improved SDR to AE coverage from 1:15 to 1:8 and 1:3 for specific AE EX levels + After 2019, 50% of the direct EX Leadership Team took on larger roles within the broader EX Sales Team+ Solidified a relationship with the SuccessFactors (SF) Leadership Team and helped generate/close roughly $4M in SF-influenced pipeline in the second half of 2019 - previously, we had closed less than $100k in SF-influenced pipeline
  • Qualtrics
    Svp & General Manager - Dallas, Chicago And Toronto Offices
    Qualtrics Jan 2018 - Jun 2019
    Provo, Ut And Seattle, Wa, Us
    Identified the new office location (One University, Toronto), created the initial growth plan/strategy, recruited and interviewed leaders, and scaled the team.Beginning of 2019, I was also asked to start a new sales group/focus within the Chicago Office.Team Achievements:- ~$85M in total ARR at the end of 2019 - started with ~$100k in ARR four years prior. - The combined Dallas and Toronto Offices hit 99.4% of quota in 2018, with over 150%+ revenue growth from 2017- Overall quota attainment across 4+ years was 93% - with the last year having all direct reports at quota or above (trailing three-quarter trend) except one- Highest engagement of Offices (Dallas/Toronto) in NA - 5 of the top 10 highest-rated leaders in NA Software Sales- Started six new sales teams, built out the Training Team, and assisted with the creation of the SDR and Customer Success Teams in Dallas- Grew total headcount from 70 to over 200+ - 7 different business functions were created and staffed out of the Dallas, Toronto and Chicago Offices
  • Qualtrics
    Vp & General Manager - Dallas Office (Regional Headquarters)
    Qualtrics Apr 2015 - Jan 2018
    Provo, Ut And Seattle, Wa, Us
    Team Achievements:- Hit first seven quarters in a row - Grew team from a total headcount of 4 to over 70 in less than 2.5 years- Highest engagement/eNPS within sales in 2015 and 2016- Highest % of reps exceeding quota in 2015 and 2016 amongst all NA Software Sales Teams- Hit 90% of goal during this time period (2015 - 127%, 2016 - 99%, 2017 - 76%) while growing 100%+ in YoY ARR. Over 35% better performance than other remote offices over the first three-year period.- Fastest remote office in company history to profitability
  • Qualtrics
    Vp Of Sales - Us (Central/West Regions) & Canada
    Qualtrics Jul 2013 - Mar 2015
    Provo, Ut And Seattle, Wa, Us
    In late 2013, we created a team focused on the West, Central, and Canada geographical regions, the corresponding sales teams, and the customer coverage model. Team Achievements:- ~$55M in ARR, grew from sub $10M ARR- Exceeded annual numbers - 2013 (120%) & 2014 (117%)- Highest % of annual quota attainment YoY and largest % of sales executives achieving quota (50%+ quarter-over-quarter, over 10%+ higher than company avg) two consecutive years- Highest number of promotions and cross-departmental promotions amongst sales teams- Highest number of Q-Club/President Club attendees- Started with 17 individuals and grew team size to over 55 employees on the direct group, 7+ additional on Sales Development- Maintained an 89%+ renewal rate across 6 different teams- As a team, we implemented a new training curriculum and process that was implemented across the rest of the sales floor - Had the largest average deal size, by almost double, of company average
  • Qualtrics
    Sr. Manager - Sales
    Qualtrics Jan 2010 - Jul 2013
    Provo, Ut And Seattle, Wa, Us
    Team Accomplishments:- ~$10M in ARR, grew from ~$2M in ARR- Grew from a team of 3 to a team of 17 individuals in a 3+ year period and handled a $100k personal quota as well (player/coach)- Closed the largest deal in company history three different times- The team achieved 6 quarters in a row of exceeding quota and excellent customer retention (top-performing Sales Team)- Three consecutive years of 100%+ quota attainmentIndividual Accomplishments - as a player/coach:- 2010 #3 sales rep- 2011 #7 sales rep
  • Qualtrics
    Sales Manager
    Qualtrics Jan 2009 - Dec 2009
    Provo, Ut And Seattle, Wa, Us
    I continued with my responsibilities as an Account Executive and worked with 2-3 additional individuals in each of the four quarters in 2009.- Average deal size was over 4 times higher than the company average during the first 36 months- Top 3 reps in Renewal/Retention Rates for clients (over 95%)- Only Pod/Team that successfully exceeded the first quarterly quota - Pod exceeded 3 of 4 quarterly quotas and exceeded the annual number - 115% of target
  • Qualtrics
    Account Executive
    Qualtrics May 2008 - Dec 2009
    Provo, Ut And Seattle, Wa, Us
    - Fastest individual to $1M in new revenue sales- Average deal size was 10x of the company's average- Closed 15+ Fortune 500 accounts
  • Ascend Alliance Humanitarian
    Intern
    Ascend Alliance Humanitarian May 2007 - Jul 2007
    Us
    Led all responsibilities in the program's growth by meeting with high-ranking government officials, interviewing and hiring a local presence in remote villages, and establishing a working NGO for Ascend in Debre Zeit and Addis Ababa.Helped establish and organize medical expeditions, microcredit opportunities, new business ventures for local villagers, the construction of new schools promoting education, and various other programs that could benefit the wonderful people of Ethiopia.

Taylor Safford Skills

Leadership Market Research Salesforce.com Management Sales Marketing Sales Management Sales Process Strategy Marketing Strategy Training Sales Operations Crm Account Management Analytics Business Development Online Marketing Marketing Research Data Analysis Survey Design Competitive Analysis Team Management Qualtrics B2b Product Management Lead Generation Employee Hiring Staff Training Entrepreneurship Customer Insight Recruiting Online Advertising Start Ups Customer Retention Google Analytics Employee Training Survey Research Corporate Finance Product Development Program Management Market Analysis Segmentation Web Analytics Saas Strategic Partnerships Time Management Business Finance Analysis Api Apis

Taylor Safford Education Details

  • The University Of Texas At Austin
    The University Of Texas At Austin
    Finance
  • University Of Utah
    University Of Utah
    Finance

Frequently Asked Questions about Taylor Safford

What company does Taylor Safford work for?

Taylor Safford works for Netcraft

What is Taylor Safford's role at the current company?

Taylor Safford's current role is GTM Executive | Founding team member scaling from $1M to $740M+ in ARR | Advisor.

What is Taylor Safford's email address?

Taylor Safford's email address is ta****@****ics.com

What schools did Taylor Safford attend?

Taylor Safford attended The University Of Texas At Austin, University Of Utah.

What are some of Taylor Safford's interests?

Taylor Safford has interest in Android, Investing, Sales/operations, Life At The Q, Market Research, Traveling, Technology, Scuba Diving, Finance, Mountain Biking.

What skills is Taylor Safford known for?

Taylor Safford has skills like Leadership, Market Research, Salesforce.com, Management, Sales, Marketing, Sales Management, Sales Process, Strategy, Marketing Strategy, Training, Sales Operations.

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