Responsible for developing and delivering NATS’ company-wide marketing strategy and resources. Working across the company's many departments to identify the business drivers and industry trends affecting NATS' position in the aviation services marketplace, I maintained our cohesive brand and produce engaging, innovative content delivered across multiple digital and traditional channels.

External communications specialist for the UK’s leading provider of air traffic services.- Managed media interface during Eyjafjallajokull volcanic eruptions, which disrupted European air traffic for seven days.- Created proactive media and communications strategies increase visibility of NATS’ planning for the Olympics and to build awareness of Olympics airspace restrictions.- Led private pilot engagement program, building constructive relationships with general aviation in order to enhance NATS’ reputation among this stakeholder group and mitigate a prominent safety risk.- Managed the launch of AWARE and SkyDemon Light, NATS’ first commercial products to bolster private pilot safety, both of which received extensive positive coverage and high commendation.

Team lead on a major technology account, managing Public Sector, IT Channel and Midmarket business portfolios.- Worked with clients to identify long term public relations goals and create strategic communications plans weaving together message development, audience polling, media relations, event management, internal communications, grassroots outreach, branding and digital identity creation that could be achieved within budget.- Designed and executed PR campaigns around product launches, executive positioning and thought leadership,enhancing the visibility of clients and their line of products.- Implemented media strategies for print, broadcast and new media, incorporating social networking, Web 2.0, viral marketing, blogging and podcast outreach, resulting in analyst, top tier media and trade press coverage.- Managed junior team members to efficiently execute communications plans and achieve client goals.- Collaborated with other practice areas to create and deploy public affairs programs for clients including HP, JPMorgan Chase, Accenture, Yukos Oil, the Embassy of Colombia and Harris Corporation, among others.- Contributed to successful new business proposals at all stages of the bidding process.

As part of a small team, established the Public Affairs department within the British Embassy, promoting the UK Government’s strategic priorities, including increased engagement with climate change and science and innovation advancement, to US audiences.- Managed the Science and Innovation strategic priority. Led message development, event production, media pitching, organizing Congressional Delegations, authoring Op-Eds and overhauling the Science and Innovation website as well as coordinating internal communications and resource distribution for a nationwide network of Science and Innovation Officers.- Delivered key messages on strategic priorities to targeted audiences through public events, press briefings, media placements, speeches and website development.

- Functioned as the input end for rapid-response media outreach for the 2004 Democratic US Presidential campaign.

Researched images and information, fact-checked scripts, coordinated interviews, orchestrated film crews, planned travel and handled media outreach for television documentaries for public broadcasting.- “Watergate Plus 30: Shadow of History” Winner of the 2003 Emmy Award for Informational Programming.- “NOW with Bill Moyers” Segments: “Women’s Work” and “Broken Promises.”

Conferred with producers, reporters, news directors and national feed coordinators in order to determine daily coverage. Dispatched and managed reporter crews to ensure comprehensive coverage. Monitored news wires, police frequencies, tips, sources and press releases to keep abreast of pertinent and breaking stories in the fifth largest media market in the United States.