Led publishing campaigns, product marketing, partnership initiatives, and go-to-market strategy for League of Legends products (such as champions and skin thematics), including the PC in-game event for the launch of Arcane (Season 1).

Project Work Included:⦁ K/DA & Seraphine: Led franchise strategy and cross-functional working group across 10+ teams. Oversaw the company's largest digital media campaign, generating 1.5M additional followers across social accounts and millions of engagements. Managed the release of THE BADDEST and MORE music videos, which topped #1 on Billboard Digital and QQ Music charts. K/DA performed at Worlds 2020 and partnered with brands such as Louis Vuitton and Pepsi.⦁ Season Start 2020: Drove a multi-product opening week event that resulted in a record high volume of game hours and new player signups at the start of the season. Managed the release of the Warriors cinematic, which reached #1 trending on YouTube.⦁ Senna: Convinced stakeholders to invest further into the champion product marketing campaign. Senna became our most engaged and acquired champion of all-time. The Senna: Shadow's Embrace cinematic also reached record views and the top overall post on Reddit.

Managed P&L of $40MM+ customized vehicles and playsets segment for the Thomas & Friends franchise.Led brand strategy and product development process in partnership with 10 accounts (incl. Walmart, Target, Amazon), working closely with cross-functional teams (Design, Engineering, Sales) to deliver 100+ SKUs in 2019-2020 from concept to production.

Performed deep dive into Nielsen analytics to drive 8% sales growth of Olay Soap Bar in Target retail outlets. Recommended distribution and pricing strategy by reorganizing product mix and promotion tactics.Collaborated with 5 customer teams to overhaul Olay’s coupon strategy and deliver $5.7MM sales lift for FY 17/18. Customized 12 unique coupon offers based on circulation and redemption metrics.Convinced management to reverse course on Snapchat media plan after identifying 35% greater efficiency in Facebook campaign data. Developed alternate creative brief for ad agency to earn 245MM more impressions.

Built dataset and company's first KPIs to analyze 59 retailers and 26K user purchases, recommending 10 retailers to build data scraping bots and automate internal tracking system.Collaborated with product engineers to implement bot guidelines for Target.com and Walmart.com, increasing tracked shopping data by 45% and revenue per user by 200%.