• Owned the strategy & execution of paid media and lifecycle channels for 20+ DTC Brands including $5M in annual ad spend across Google, Meta, Amazon, Pinterest, & TikTok. • Worked with senior leadership to optimize growth strategies around P&L. This included assessing the unique industry landscape of 20+ Brands as well as product margins to ensure profitability and ownership of our promotional strategy, forecasting, and reporting (monthly/quarterly). • Created and executed an experiment that drove Google and Meta traffic to the owned storefronts of 5 Amazon Brands for 2,000+ products that resulted in $650K in direct revenue & a 23% organic revenue lift. • Introduced narrative-driven landing pages and CRO strategy into the customer journey to increase conversion rates based on contextual consumer insights. • Managed and trained a team of 4 employees to execute strategic growth plans and manage paid media campaigns. • Designed lifecycle retention strategies that included email, SMS, and contextual exit capture testing to improve LTV. • Managed Amazon Ad strategy and execution for 3 Health & Wellness Brands • Lead full funnel acquisition strategy for an Outdoor Recreation Brand that included a direct response tv campaign, custom landing pages, & paid ads (search/social) that contributed to retail expansion in Walmart, Bass Pro Shop, & Tractor Supply Co. • Expanded paid social strategy for a Home & Decor Brand that resulted in $1.5M net new revenue over 6 months from Facebook and TikTok with a ROAS of 3.4 • Optimized Google Ads account for an Automotive Brand’s 3,000 products that reduced CAC by 34% and increased conversion rate from 1.1% to 2.4%. • Overhauled Amazon Ads strategy for a Cosmetic/Beauty Brand to bring TACOS under 10% and double AOV. • Led ambassador product collaborations for a gluten-free Food & Bev Brand that led to a 4x increase in site traffic and expanded marketing mix to include TikTok Shops and Flip.

• Developed customized growth roadmaps and a framework to test the viability of new acquisition channels for 18 B2B and B2CBrands.• Successfully expanded the prospecting marketing mix for a $3M cosmetic Brand to increase revenue 28% over 4 months. Thisincluded activation of Meta and Pinterest as well as an overhaul of existing email and SMS strategy.• Optimized email strategy for 7 e-commerce companies including a welcome series update that resulted in a 70% increase inrevenue per recipient in the first 90 days & an increase in overall revenue attribution from 5% to 11%.• Created a creative broadcast strategy to streamline content by creating shared language and organizational structure.• Implemented fine-tuned segmentation & dashboard reporting to track all experimentation activities.• Led a standardized persona & core value development workshop for new portfolio companies to lay the groundwork forpersonalized engagement at every stage of the customer journey.• Managed 2 direct reports and created intern program to serve local students.• Developed a sales enablement strategy to increase conversion rate and retention through Account Management and NPS processimplementation, automated forecasting and report generation, and pipeline automation.

• Created reusable asset libraries for B2B & B2C companies including full case study design & copy, paid social ad templates,short & long form blog assets, landing page outlines & wireframes, & goal-based email templates• Performed regular product & purchase behavior analysis resulting in strategic up sell/cross sell opportunities as well as forecastsfor the product replacement timeline.• Led 8 successful CRM migrations for B2B companies to optimize sales pipeline & inbound marketing strategies.