Taylor Starek Email & Phone Number

Enhance A&F Co.'s reputation as an employer of choice through thoughtful and impactful employer branding and communications strategies • collaborate with internal stakeholders to concept and implement a cohesive visual style and narrative voice for key HR recruitment and retainment initiatives • curate and own the brand identity of The Challenge, A&F Co.'s annual music festival and fundraiser • maintain an intimate understanding of the ever-evolving corporate, brand and customer DNA • monitor key metrics to measure effectiveness and make data-driven recommendations for improvement

Columbus, Ohio Area

Columbus, Ohio Area

Lead public relations efforts to generate positive, consistent media coverage • managed social media accounts to improve brand awareness and generate audience growth • oversaw copywriting and editing efforts for all print and digital materials • acted as an internal thought leader on existing and emerging marketing and communications trends • leveraged analytics tools to evaluate campaign effectiveness and make data-informed decisions • collaborated closely with creative team on video, photo and design projects

Columbus, Ohio Area

Optimized print content for digital use, resulting in increased site traffic, social shares and improved digital presence • acted as the voice of Capital Style magazine on Instagram, Facebook and Twitter to broaden readership and brand awareness • launched an award-winning social media campaign leveraging influencer content • wrote and wordsmithed feature articles focused on fashion, food, health and wellness and more • collaborated with cross-functional teams to deploy marketing campaigns and reader contests • reported web and social analytics to senior leadership and used data to create improved strategies