Taylor Starek Email & Phone Number

• Enhance A&F Co.'s reputation as an employer of choice through thoughtful and impactful employer branding and communications strategies
• collaborate with internal stakeholders to concept and implement a cohesive visual style and narrative voice for key HR recruitment and retainment initiatives
• curate and own the brand identity of The Challenge, A&F Co.'s annual music festival and fundraiser
• maintain an intimate understanding of the ever-evolving corporate, brand and customer DNA
• monitor key metrics to measure effectiveness and make data-driven recommendations for improvement

Columbus, Ohio Area

Columbus, Ohio Area

• Lead public relations efforts to generate positive, consistent media coverage
• managed social media accounts to improve brand awareness and generate audience growth
• oversaw copywriting and editing efforts for all print and digital materials
• acted as an internal thought leader on existing and emerging marketing and communications trends
• leveraged analytics tools to evaluate campaign effectiveness and make data-informed decisions
• collaborated closely with creative team on video, photo and design projects

Columbus, Ohio Area

• Optimized print content for digital use, resulting in increased site traffic, social shares and improved digital presence
• acted as the voice of Capital Style magazine on Instagram, Facebook and Twitter to broaden readership and brand awareness
• launched an award-winning social media campaign leveraging influencer content
• wrote and wordsmithed feature articles focused on fashion, food, health and wellness and more
• collaborated with cross-functional teams to deploy marketing campaigns and reader contests
• reported web and social analytics to senior leadership and used data to create improved strategies