Taylor Stone Email & Phone Number

Canada

Montréal, Québec, Ca

Current Clients: Jimmy the Greek, belairdirect, UGG (US), Maple Leaf FoodsPrevious: Earth Day Canada, Molson Quarter To Five, United Way, Cheekbone Beauty, Greenfield Natural Meat Co., H&R Block, Netflix (Canada), Testicular Cancer Canada, Feed Opportunity and VinFast (Canada).• Leading creative & content strategy across all social & digital platforms• Writing both short and long-form copy for website content, email and social posts• Developing, organize, prioritize, schedule and activate always-on content strategy with multiple clients and internal teams across all social and digital platforms.• Identifying and present reactive opportunities and track larger ideas based on social trends across platforms.• Driving larger marketing programs and seasonal campaigns, bringing social and digital expertise to traditional advertising formats.• Creating brand marketing strategies to be used nationally.• Managing day-to-day agency and cross-functional relationships and lead brand creative presentations.• Producing paid media programming and provide strategic insights.

Melbourne, Victoria, Au

• Directly managed two reports.• Lead global strategy and execution of all regional product and commercial campaigns.• Acted as regional lead taking all global brand and purpose campaigns to market.• Executed profitable online campaigns from conception to implementation, with detailed reporting and analytics.• Created new processes to help streamline the development and delivery of all campaigns.• Partnered with cross-functional teams on eDMs, organic social and brand partnerships for optimal campaign reach.• Monitored paid media and sales performance, and provided recommendations on sales strategy.

Toronto, Ontario, Ca

• Lead the development of strategic paid & organic digital marketing campaigns across social media from brief to project completion.• Identified digital activation opportunities to deliver on Employment Brand, Sport & Music Partnerships, and Corporate Social Responsibility priorities. • Managed day-to-day agency and cross-functional relationships to deliver brand communications, execute content, and support the delivery of 360-degree campaigns.• Analyzed campaign results to evaluate KPI performance, report traffic trends, and deliver post-performance reports.

Toronto, Ontario, Ca

Toronto, Ontario, Ca

• Managed internal content strategy nationally• Lead digital platforms project execution cross-functionally from brief to project completion • Coordinated employee campaigns: assisted in organizing events, videography, photography, feature publications and promotional concepts• Developed employee-related communications for email marketing and internal articles• Managed relationships with lines of business across the organization• Executed employment brand strategy across internal digital channels including managing copy, logos and imagery

Toronto, Ontario, Ca

The Undergraduate Admissions and Recruitment (UAR) Communications Ambassadors help showcase Ryerson’s vibrant academic and non-academic culture to prospective students, parents, families and guidance counsellors. This position plays a critical role in encouraging future students to choose Ryerson for their post-secondary education.Responsibilities Included:• Wrote blog posts for Why Ryerson, on student life, averaging 125,000 views internationally• Created monthly Snapchat, YouTube and Twitter content• 33 Questions campaign: creative development, interviewing, video production & editing, photography and graphics• Participated in large scale recruitment events, showcasing the university and speak to over 9,000 potential students• Researched and analyzed trends in post-secondary education

Toronto, Ontario, Ca

The Ryerson Entertainment Conference is Ryerson University's bridge between commerce and the creative industries. It’s REC’s vision to spotlight the business potential in the entertainment, communications and media industries. Responsibilities Include:• Led planning and execution of two-day conference for over 200 student delegates and 35 industry professionals• Coordinated securing talent, catering, venue and day of operations• Secured internal and external partnerships• Led events team associates and 20 volunteers

Toronto, Ontario, Ca

The RO (Registrar’s Office) plays a role in every aspect of the Ryerson student experience from pre-admission through to graduation and beyond.Responsibilities include:• Was knowledgeable on all Ryerson application procedures, admission requirements, program choices and student services• Assisted in execution of annual large scale recruitment events• Organized and secured intake of forms and information given by or to over 500 students daily • Assisted prospective students, current students, parents, families and guidance counsellors at events, the UAR Client Service info desk and the new RO “One Stop”