As Product Manager for Starbucks' bottle juice brand, Evolution Fresh, I successfully led a rebrand of the business's CPG packaging. I oversaw the development of new messaging, graphics & nutritional labels for Evolution Fresh's 76 SKU portfolio. This project required managing a cross-functional team of 30+ individuals from Legal, Regulatory, the Evolution Fresh juicery, Print Production, etc. I also managed the creative & printing agencies’ SOW’s (budgets, timelines & deliverables). In this role, I wrote creative briefs, developed workback schedules, consulted on brand positioning, edited content, generated reports & presented to Sr. Leadership. The project was projected to take 18mos & we successfully launched in less than one year.

As Associate Brand Manager, I led marketing programs for Starbuck's bottled juice business, Evolution Fresh, in both the CPG & retail business units. In this role, I handled the end-to-end execution of all in-store signage and collateral for the retail stores. I identified & executed out-of-store advertising; and I managed the content strategy & agency work for Evolutionfresh.com. I also coordinated employee & community events to drive transactions & ticket, including Evolution Fresh’s highest-investment marketing partnership, which delivered 30K bottles of juice to 10 cities on National Green Juice Day. One of my greatest accomplishments in this role was leading a cross-functional team to transition all EF SKUs from conventional to organic. During this time, I was recognized out of 200+ Partners as Employee of the Quarter.

Committee Lead for Student Scholarships. Identified & executed scholarship fundraising opportunities, reviewed student applications for scholarship distribution, and presented awards at university scholarship events.

As Communication Specialist, I facilitated program & brand development for Affiliate fundraising & mission events. I developed the marketing strategy for the annual Race for the Cure (10,000+ participants, $1M revenue). I managed the affiliate website & executed the affiliate’s first social media strategy. I managed Affiliate email marketing (responsibilities included: coordinating stakeholder needs, writing/editing, graphic design & reporting). In addition, I managed print & online marketing collateral (responsibilities included: scheduling, budget coordination, graphic design, writing/editing, print vendor management & distribution). My work was recognized by the national office of Komen, & I was selected to train my peers across the nation in communication best practices.

In this role, I executed internal & client-focused marketing strategies for a consulting agency whose primary client was Microsoft. I conceptualized, developed & executed the company's first internal communications policy & style guidelines. I also developed & led benefits/culture training for new employees.

A Employee Care & Events manager, I led the company's efforts to improve employee satisfaction & retention. Among other responsibilties, I coordinated company events, giving campaigns & employee awards. In this role, I hired & managed two personnel.

As Project Manager, I managed the development of an internal, web-based recruiting management tool. As part of this project, I interviewed internal stakeholders to identify needs & mapped out departmental processes across the company. I wrote the functional specifications for the tool & oversaw quality assurance testing. In this role, I managed two personnel & was responsible for project budgeting, workback schedules & reporting.