Taylor Sturtevant Email & Phone Number

United States

United States

Greater Los Angeles Area

Team lead in charge of managing entertainment vertical both internally and externally. Excellent verbal, presentational, and written communication skills. Capable of analyzing and interpreting complex sets of data and information to turn them into actionable insights for customers in an easy-to-understand manner. Relentless attention to detail and sense of urgency in executing work, usually under tight deadlines, with the ability to manage across multiple accounts simultaneously. Strong project management skills and the ability to lead a cross-functional team while traveling across country on a monthly basis. • Owned day-to-day customer relationships and lead conversations and presentations with both customer and agency teams• Developed an understanding of client organizations and needs to support executive teams with their success• Acted as a hub leader by coordinating between team members, setting priorities, and creating an environment where everyone is communicating openly and ensuring the project logistics are on track• Translated customer and internal questions into actionable research insights generated from our software and analytics products• Analyzed over $250MM of marketing campaign spend over Broadcast, Cable, Theatrical, Home Entertainment, and Subscription based clients including but not limited to On-Air, Synergy/Cross Channel, Affiliate, MVPD, Paid TV, Social, and Digital placements

Greater Los Angeles Area

Served as hub-leader across internal departments to facilitate both traditional and emerging media measurement and creative optimizations. Developed a way to assess initial audience profiling and budget pre-planning months prior to campaign launch. Drove the team to produce output to improve ROI of multiple Broadcast, Cable, Theatrical, Home Entertainment, and Subscription based companies in Entertainment.• Created end-to-end project timelines across multiple internal departments• Produced and presented timely and actionable deliverables to research, brand, creative, media, and finance executives• Developed ongoing recommendations and insights on the intent and execution of Broadcast, Cable, Theatrical, Home Entertainment, and Subscription products, diving into custom research studies to guide the media allocation, creative execution, and overall strategy of current and future campaigns• Managed and developed survey questionnaires, assembled vendor requirements, solicited bids, oversaw sample collection, tested survey links, reviewed data/tabs, cleaned and coded open-ended data as needed, and summarized relevant data into digestible key insights

Greater Los Angeles Area

Managed and developed reporting and insights that drove executive marketing dashboards and read-outs used for marketing optimization, and the execution of ad-hoc analytics and reporting projects of varying size and scope with quick turnaround. Ensured that other teams in Marketing Evolution as well as external suppliers delivered their contributions in time and met the quality specifications.• Managed tight deadlines and prioritized across multiple TV and Film accounts, including 2 of the Big Six film studios, 1 Broadcast network, and 3 Cable networks• Analyzed data and created deliverables in Excel and PowerPoint • Presented results from dashboard and decks to senior and executive level clients • Lead the internal end to end process liaising between operations, analytics, and media departments• Maintained relationships and managed day to day communication with vendors, agencies, and research and media clients

Greater Los Angeles Area

Supported team lead by gathering and analyzing quantitative and qualitative data for final client deliveries. Owned the writing and reviewing of questionnaires, testing survey links, reviewing data/tabs, cleaning and coding open-ended data as needed, and summarizing relevant data into digestible deliverables. Developed a way to assess kids entertainment via a co-viewing based survey distributed to both parents and their children. • Assessed On-Air, Synergy, Affiliate, and Off-Air creative insertions• Analyzed both Theatrical and Home Entertainment movie campaigns• Optimized media plans and creative rotation for TV and Film clients• Created, maintained, implemented, and analyzed consumer surveys

New York, New York

Provided support to Customer Success department via survey management, data gathering, and basic insights generation. Worked across a number of Fortune 500 companies in Retail, Pharma/OTC, Construction, Entertainment, CPG, etc.• Gathered, structured, and analyzed data from both primary and secondary sources• Created deliverables depicting data findings for our clientele• Assisted CDO with marketing campaign operations

• Taught introductory marketing course to over 400 college students• Collaborated with professors on materials and grading• Assisted students with research and development of marketing plan

• Conducted research for Business Law Professor• Administered and graded multiple exams for 230+ students• Managed grade book and enrollment process for the course

Greater Atlanta Area

• Built rapport with clients• Communicated with clients about their personal and business needs• Addressed and overcame client objections • Engaged in customer relationship management

San Luis Obispo, California Area

• Manage PR team• Manage booth at CES and generate business leads• Establish and maintain relationships with industry leads• Assist CEO with company decisions

• Manage the store front and incoming inventory to maximize sales• Contributed to record sales for the business

Central Coast

All throughout school, up until I left my hometown, I have always been a babysitter or nanny. During college, I provided childcare to 13 different families and 33 children in total, juggling my availability and sometimes watching multiple families at the same time. I learned how to interact with children and build a foundation of trust and respect. I developed a soft place in my heart for kids as well as a passion for kids entertainment both in and out of the home.

• Supervised and assisted new employees for box office• Adapted procedures in order to optimize customer service• Maintained cleanliness for the front lobby, restrooms, and movie theaters