It’s all about the content - being strategic about how it's created, distributed, and delivered to drive needle-moving revenue and inbound results. Crafting content that not only customers through emotion-driven storytelling and authenticity, but also consistently goes above and beyond to ensure that performance goals and outcomes are met. Because it’s never about vanity metrics.Hi, I’m Taylor, and I specialize in building high-performance content and marketing teams from scratch.With over eight years of experience in creating and managing media for brand campaigns, demand generation campaigns, social media platforms, live national television, direct response marketing, live events, video education platforms, brand websites, and sales funnels, I understand this: video is an incredibly powerful tool in marketing, and it happens to be one of my special powers.Video, by its nature, is more engaging: it allows you to tell a compelling story by building a narrative through visuals and emotion. Video is memorable and versatile. Let’s face it, it dominates social media. From my early days producing television video content for a startup competitor to the Weather Channel, to all the roles I’ve held to date, video has been a cornerstone of my skill set. I’ve developed deep expertise in content creation, video production, marketing strategy, and creation direction, consistently delivering needle-moving metrics for all the companies I have worked for. Leading a team of 13 marketers and embracing both D2C and B2B business models, my work experience below provides a punchier overview of my accomplishments.Additionally, I’ve been the on-camera spokesperson for our D2C brand, developing trust, relatability, and thought leadership through our video production work. The bottom line: I thrive on delivering quick wins in the short term while aiming for long-term sustainable growth and success for your brand. If you’re keen to explore what’s possible, let’s connect for a chat.