Taylor West

Taylor West Email and Phone Number

CMO @ Honeycomb Quill | Fractional CMO @ Honeycomb Quill
Taylor West's Location
Heber City, Utah, United States, United States
About Taylor West

Passionate, purpose-driven marketing leader with a love for championing big ideas and growing consumer brands. Eager experimenter and builder of digital, e-commerce, grassroots, and emerging marketing methods. Committed advocate of mission-oriented, holistic, natural/organic, and sustainable consumer products that do good. Huge fan of renewable energy and its technological transformation that is radically changing our everyday lives. Thrives in lean, entrepreneurial organizations with an aggressive growth mindset. Expertise includes: • Brand strategy: vision, positioning, and architecture • Brand marketing: campaigns, communications, and storytelling • Innovation and portfolio management • Packaging and brand design • E-commerce: online sales, website design & management, Amazon • Digital marketing: social media, SEO/SEM, email, content marketing, etc. • Grassroots, event and field marketing, influencer networks, cause platforms, and trade shows • Brand and influencer partnerships • Integrated shopper, in-store, and retailer marketing • Budget management: primarily small/lean/efficient organizations • P&L responsibility, strategic planning, and sales volume forecasting • Cross functional team leadership and agency relationships • Sales channels: grocery, organic/natural channel, drug, mass, sports, club, e-commerce, and Amazon • Performance data analytics and insights • Organic, natural, and sustainable food products • Sports, fitness, and wellness productsLeadership style preferences: • High energy and optimism • Entrepreneurial, close-knit teamwork • Prioritization discipline • Communication clarity • Curiosity and creativity • Learning and experimentation • Long-term vision • Attention to detail for superior executionOutside of work I love spending time with my wife and four children, baking bread, cooking barbecue, cycling, skiing, and hiking in the mountains.

Taylor West's Current Company Details
Honeycomb Quill

Honeycomb Quill

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CMO @ Honeycomb Quill | Fractional CMO
Taylor West Work Experience Details
  • Honeycomb Quill
    President And Cmo
    Honeycomb Quill Jun 2023 - Present
    Leading a marketing services firm that provides both Fractional CMO support from a network of marketing executives and content/copywriting services from a network of talented content writers. We serve ambitious, growing, purpose-driven brands primarily in the consumer products, food, retail, outdoor, solar, and renewable energy industries.
  • Sunrun
    Sr. Vice President Of Marketing
    Sunrun Dec 2021 - Jun 2023
    San Francisco, Ca, Us
    Head of marketing for America’s leading solar and renewable energy company, leading brand marketing, product marketing, consumer insights, PR and external communications, digital marketing, e-commerce marketing, social media, and customer experience marketing.
  • Clarus Corporation (Clar)
    General Manager - Performance Sports Division (Consumable Products)
    Clarus Corporation (Clar) Sep 2019 - Dec 2021
    Salt Lake City, Utah, Us
    General Manager of Performance Sports (emerging brands in consumable products). Primarily focused on growing the climbOn Performance Skincare business as general manager, overseeing business strategy, P&L, brand marketing, digital advertising, e-commerce, Amazon, retail sales, retail channel expansion, production innovation, R&D, operations, and financial reporting.
  • Kt Tape
    Vp Of Marketing & E-Commerce
    Kt Tape Mar 2017 - Sep 2019
    American Fork, Utah, Us
    KT Tape is the leading brand of kinesiology sports tape, used for relieving pain and inflammation and providing support for muscles and joints. It is a product heavily used by professional and Olympic athletes as well as serious competitive and recreational athletes. Responsible for E-Commerce strategy and tactics: website design, online sales, digital content and promotions, email campaigns, SEO, SEM, digital display ads, digital video ads, affiliate program, digital personalization, e-commerce payments/shipping/logistics, e-commerce customer service, reporting and analytics. Also led KT Tape business on Amazon: Amazon sales and forecasting, Amazon vendor management relationship, online catalog, AMS and Amazon advertising, promotions and deals, reseller cleanup and MAP policy enforcement, and analytics.Responsibilities also included managing social media (content, calendar, advertising, platform strategy, customer service, analytics) and new product innovation (pipeline development, consumer research, product launch, sell-in, packaging, portfolio management) and collaborating across the team on sponsorships, brand communications, in-store marketing, etc.Led relationships with multiple external agencies and coordinated their teams' efforts and projects as an extension of our brand marketing team.
  • Kodiak Cakes
    Vp Of Marketing
    Kodiak Cakes Oct 2015 - Mar 2017
    Park City, Ut, Us
    Marketing leader for Kodiak Cakes: a fast-growing brand of whole grain, non-GMO, and high protein flapjack mixes, baking mixes, gourmet syrups, oatmeal, and more. Led consumer marketing, brand strategy, and innovation. Oversaw initiatives across digital, social media, content creation, grassroots, field events, shopper marketing, PR, talent recruiting, and product development.
  • General Mills
    Sr. Marketing Manager - Green Giant, Muir Glen, Cascadian Farm
    General Mills Jan 2015 - Jul 2015
    Minneapolis, Minnesota, Us
    Business team leader and brand marketing manager for Green Giant frozen and canned vegetables, Muir Glen Organic tomatoes, and Cascadian Farm Organic frozen fruit and vegetables. Led cross functional team, brand marketing, business strategy, new products, and P&L. Managed six direct reports and one contractor. Served on the General Mills Marketing Talent Council.
  • General Mills
    Sr. Marketing Manager - Cascadian Farm And Muir Glen Organic
    General Mills Jun 2013 - Jan 2015
    Minneapolis, Minnesota, Us
    Business team leader and brand marketing manager for the two organic brands within Small Planet Foods at General Mills: Cascadian Farm (cereal, granola, snacks, frozen fruit/veg) and Muir Glen (tomatoes, pasta sauce, salsa, ketchup). Led cross functional team, brand marketing, business strategy, new products, and P&L. Created the Bee Friendlier cause platform initiative for Cascadian Farm. Managed four direct reports. Served on the General Mills Marketing Talent Council.
  • General Mills
    Marketing Manager - Integrated Shopper Marketing
    General Mills Jun 2011 - Jun 2013
    Minneapolis, Minnesota, Us
    Led shopper marketing teams across two General Mills sales regions supporting business at Safeway, H-E-B, AWG, Winco, and Hispanic marketing at Grocers Supply and Unified South. Pioneered digital consumer-targeting touchpoints including cutting-edge experimentation as a leading manufacturing partner with Safeway's Just4U shopper marketing program. Also co-led a General Mills initiative reaching Hispanic consumers through a collaboration of shopper marketing, sales, brand marketing, and multicultural marketing. Managed four direct reports.
  • General Mills
    Sr. Associate Marketing Manager
    General Mills Jun 2008 - Jun 2011
    Minneapolis, Minnesota, Us
    Fulfilled assignments on various brands including Pillsbury Grands! Biscuits, Progresso Soup, Totino's Pizza. Led marketing initiatives for advertising, brand campaign, package design, innovation and new item launches, renovation and product improvement renovations, licensing partnerships, cost savings initiatives, etc.
  • General Mills
    Associate Marketing Manager
    General Mills Jun 2007 - Jun 2008
    Minneapolis, Minnesota, Us
    Led cost savings initiatives, Hispanic marketing projects, and other marketing projects for Pillsbury Frozen Breakfast: Toaster Strudel, Toaster Scrambles, Frozen Waffles and Pancakes.
  • Unilever
    Summer Associate Brand Manager
    Unilever Jun 2006 - Aug 2006
    Blackfriars, London, Gb
    MBA Summer Internship in brand management. Created new product launch plans and pipeline for Knorr Hispanic.
  • The Home Depot, Inc.
    Grassroots Manager - Government Relations
    The Home Depot, Inc. Aug 2004 - Aug 2005
    Atlanta, Georgia, Us
    Managed legislative grassroots campaigns among employees and affiliates, coordinated company events with federal and state officials, managed internal communication on government affairs, and directed the Get-Out-the-Vote campaign.
  • The Home Depot, Inc.
    Business Leadership Program
    The Home Depot, Inc. Aug 2002 - Aug 2004
    Atlanta, Georgia, Us
    Corporate leadership rotational program. Rotations included Store Operations Strategy (streamlining operational efficiencies), Acquisition Integration (recognizing and capturing synergies), Store Management (leading store staff, merchandising, and operations), and Government Relations (mitigating operational restrictions and leading advocacy efforts).
  • United States-Mexico Chamber Of Commerce
    Business Development Intern
    United States-Mexico Chamber Of Commerce Jun 2001 - Aug 2001
    Irving, Tx, Us
    Created and sold international trade business services and NAFTA research for businesses conducting cross-border business between the U.S. and Mexico. Worked with clients and conducted research in both English and Spanish.
  • Southwestern Company
    Door-To-Door Salesman
    Southwestern Company Jun 1997 - Aug 1997
    Nashville, Tn, Us
    Door-to-door summer salesman selling Education Handbooks and other books in the Tulsa suburb of Owasso. Winner of the Century Club for sales performance and the Gold Seal Gold Award for knocking doors 80 hours each week.

Taylor West Skills

Maya 3d Studio Max Animation After Effects Photoshop Video Games Integrated Marketing Competitive Analysis Cross Functional Team Leadership Leadership Marketing Market Research Retail Marketing Strategy Product Development Business Strategy Customer Insight Product Marketing P&l Management Forecasting Brand Development Product Management Advertising Marketing Communications Customer Service Digital Marketing Online Marketing Spanish E Commerce Customer Relations Public Policy Government Relations Promotions Digital Media Consumer Products Entrepreneurship Startup Marketing Amazon Search Engine Optimization Search Engine Marketing Social Media Brand Awareness Trade Shows

Taylor West Education Details

  • Harvard University
    Harvard University
    Economics
  • Duke University - The Fuqua School Of Business
    Duke University - The Fuqua School Of Business
    Marketing

Frequently Asked Questions about Taylor West

What company does Taylor West work for?

Taylor West works for Honeycomb Quill

What is Taylor West's role at the current company?

Taylor West's current role is CMO @ Honeycomb Quill | Fractional CMO.

What is Taylor West's email address?

Taylor West's email address is ta****@****ute.com

What is Taylor West's direct phone number?

Taylor West's direct phone number is +177582*****

What schools did Taylor West attend?

Taylor West attended Harvard University, Duke University - The Fuqua School Of Business.

What are some of Taylor West's interests?

Taylor West has interest in Bread Baking, Cross Country Skiing, Books, Health, Triathlon, Environment, Baseball, Outdoor Recreation, Biking, Fitness.

What skills is Taylor West known for?

Taylor West has skills like Maya, 3d Studio Max, Animation, After Effects, Photoshop, Video Games, Integrated Marketing, Competitive Analysis, Cross Functional Team Leadership, Leadership, Marketing, Market Research.

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