Taylor W. Email & Phone Number

Des Moines, Ia, Us

New York, Ny, Us

Atlanta, Georgia, Us

- Implemented the Qualified bot that generated over $1M in qualified pipeline in the first half of the year, provide recommendations each quarter to sales based on quarterly metrics of impressions, conversions, influenced pipeline, and closed won performance from Qualified bot experiences- Detect opportunities to increase the regulatory compliance standards within GDPR, CASL, and CAN-SPAM by working with the privacy and compliance teams- Integrated and maintained multiple additions to the Martech stack (Qualified, Goldcast, PathFactory, Knak)- Document projects, attribution, marketing technology, and marketing operation request process to provide transparency amongst internal stakeholders- Collaborated with marketing program owners to plan, create, and execute campaigns to drive Marketing KPIs, including customer engagement, demand conversion, and retention- Established a streamlined operational email protocol, coordinating communication efforts among cross-functional teams including bionic, product, and marketing to develop and implement a systematic approach for notifying customers about product and legal

Ames, Iowa, Us

- Collaborated with internal stakeholders to build and optimize marketing programs- Maintained marketing calendar with an average of 25 campaigns per month- Managed and maintained the CRM (Marketo) including data hygiene requirements, audience segmentation, and operational elements- Presented lead capture metrics weekly to internal stakeholders and identified channels and offers that are making an impact- Performed extensive QA activities across system prior to campaign deployment- Created a nurture process utilizing dynamic content that provided a personal experience for top of funnel leads- Deployed and managed day-to-day email campaigns of varying complexity through Marketo, including simple one-off emails, drip and nurture campaigns- Analyzed email campaign results including deliverability, open rates, click-through rates, and conversions

Ames, Iowa, Us

- Segmented audience based on stage in buying journey, intent, and behavior- Monitored the lead attribution process to insure accurate information for new and existing leads- Assisted in the recommendations for the overarching program strategy for all solutions- Provided data analysis and shared recommendations with global demand generation and marketing teams for tactical development

Ames, Iowa, Us

Clear Lake, Ia, Us