Taylor White Email & Phone Number

• Works collaboratively with other team members to research, develop and support tactical communications plans, campaigns, and strategies that deliver focused and measurable results.
• Creates, posts, and updates content such as website copy, media items, feature articles, newsletter copy, social media posts, etc., on the City's internal and external platforms.
• Contributes creative and innovative ideas to the social media content calendar and actively supports social media operations with content writing and scheduling, and monitoring and responding.
• Collaborates with Senior Communications Advisors and other team members to assist with the delivery of project work.
• Assists with research, tracking and reporting for projects and communications activities, including gathering social analytics reports and monitoring for improvements or changes.
• Assists in coordinating the distribution of news releases.

Corporate Office

• Developed and implemented a communication strategy that includes media outreach and social media content creation.
• Acted as primary liaison with the PR agency to strategize earned media opportunities to maintain positive brand awareness and reputation.
• Wrote press releases, and coordinated media interviews, photo opportunities, and media kits.
• Assembled post-event media packages for earned media opportunities.
• Acted as Crisis Communications Team member to assist in the prevention of and response to negative media coverage.
• Acquired and maintained detailed knowledge of the company policies, principles, and strategies and kept up-to-date with relevant developments.

Corporate Office

• Assisted in writing internal and external communication pieces, including corporate policies, letters, memos, presentations, press releases, magazine articles, blogs, and others.
• Prepared toolkits, program plans, and task lists for corporate-driven initiatives.
• Updated the company website; reviewed and approved external SEO articles and attended regular website meetings with the service provider.
• Coordinated photo and interview requests from the media; assisted in preparing team members for press interviews.
• Assisted in the prevention and response to negative media coverage as needed under the direction of the Crisis Communication Team.
• Maintained an updated press list and media archive while keeping strong working relationships with local reporters and other members of the press.

• Launched dynamic corporate marketing and advertising campaigns to attract new customers and boost brand awareness.
• Crafted and scheduled social media content, aligning with audience insights and trending topics.
• Coordinated engaging email marketing campaigns, handling copywriting, scheduling, testing, database management, and analysis.
• Monitored web traffic and SEO performance, regularly updating the website to keep content fresh and relevant.
• Managed customer engagement software to track customer sentiment and promptly responded to reviews.
• Maintained positive working relationships with vendors and service providers through daily communication.

• Efficiently managed daily administrative tasks to ensure the Sales & Marketing departments operated seamlessly.
• Played a key role in trade show and event planning, creating and updating dynamic presentations, sales support materials, and eye-catching marketing collateral.
• Supported the launch of impactful traditional and digital campaigns, boosting the company’s market presence.
• Crafted and posted engaging content on the company’s website and social media platforms, following the Marketing Manager's strategic direction.
• Analyzed data and generated insightful reports on key metrics, identifying trends and uncovering opportunities for innovation.
• Kept the marketing database organized and up-to-date, preparing, formatting, and editing various documents for user-friendly access.

• Created, proofread, and polished a variety of communication materials, such as case studies, blogs, and web content, ensuring they were engaging and error-free.
• Optimized web content for SEO using best practices to enhance and maintain web performance.
• Conducted thorough market research and compiled detailed, actionable reports based on findings.
• Contributed to the development and timely implementation of internal and external communication strategies.
• Provided efficient and timely support to team members with daily administrative tasks, ensuring smooth workflow and collaboration.

Certificate, Public Relations Strategy (Online)

• Courses included Communicating with the Media, Strategic PR Planning, Hiring and Managing PR Agencies, Crisis Communication Planning and.

Bachelor Of Applied Arts, Media Communication Studies, Distinction

• Learned the historical, social, cultural and ethical contexts of the media and emerging trends, while being introduced to communication.

Diploma, Journalism, Distinction

• Learned the skills demanded by traditional and emerging news and information platforms, including print, broadcast, online and.