Taylor White Email & Phone Number

• Works collaboratively with other team members to research, develop and support tactical communications plans, campaigns, and strategies that deliver focused and measurable results.• Creates, posts, and updates content such as website copy, media items, feature articles, newsletter copy, social media posts, etc., on the City's internal and external platforms.• Contributes creative and innovative ideas to the social media content calendar and actively supports social media operations with content writing and scheduling, and monitoring and responding. • Collaborates with Senior Communications Advisors and other team members to assist with the delivery of project work.• Assists with research, tracking and reporting for projects and communications activities, including gathering social analytics reports and monitoring for improvements or changes.• Assists in coordinating the distribution of news releases.• Researches and stays up-to-date on new trends on social media platforms and in public relations, communications, and public engagement.• Acts as an effective collaborator and team player to support the goals and vision of the Strategic Communications and Initiatives Division. • Participates as required within the Strategic Communications and Initiatives emergency response team.

Corporate Office

• Developed and implemented a communication strategy that includes media outreach and social media content creation. • Acted as primary liaison with the PR agency to strategize earned media opportunities to maintain positive brand awareness and reputation.• Wrote press releases, and coordinated media interviews, photo opportunities, and media kits.• Assembled post-event media packages for earned media opportunities.• Acted as Crisis Communications Team member to assist in the prevention of and response to negative media coverage.• Acquired and maintained detailed knowledge of the company policies, principles, and strategies and kept up-to-date with relevant developments.• Assisted in pre-media interview preparation for all team members.• Oversaw social media platforms by creating and scheduling content and monitoring comments, reviews and engagement.• Worked closely with sales and media companies to align business and traffic-generating goals with social media strategy; used data to pivot and evolve strategy as needed.• Collaborated on the content calendar for PR and marketing purposes.• Researched and writes blogs, magazine articles, marketing collateral, web content, infographics, speeches and presentations.

Corporate Office

• Assisted in writing internal and external communication pieces, including corporate policies, letters, memos, presentations, press releases, magazine articles, blogs, and others.• Prepared toolkits, program plans, and task lists for corporate-driven initiatives.• Updated the company website; reviewed and approved external SEO articles and attended regular website meetings with the service provider. • Coordinated photo and interview requests from the media; assisted in preparing team members for press interviews.• Assisted in the prevention and response to negative media coverage as needed under the direction of the Crisis Communication Team.• Maintained an updated press list and media archive while keeping strong working relationships with local reporters and other members of the press. • Coordinated pitches to local and national media outlets to secure earned media placement to build exposure outside of paid advertising. • Worked closely with the Sales & Marketing teams to ensure consistent messaging and contributed to strategies to meet and exceed sales and occupancy goals.

• Launched dynamic corporate marketing and advertising campaigns to attract new customers and boost brand awareness.• Crafted and scheduled social media content, aligning with audience insights and trending topics.• Coordinated engaging email marketing campaigns, handling copywriting, scheduling, testing, database management, and analysis.• Monitored web traffic and SEO performance, regularly updating the website to keep content fresh and relevant.• Managed customer engagement software to track customer sentiment and promptly responded to reviews.• Maintained positive working relationships with vendors and service providers through daily communication.• Delivered exceptional customer service via phone and email, ensuring a positive client experience.

• Efficiently managed daily administrative tasks to ensure the Sales & Marketing departments operated seamlessly.• Played a key role in trade show and event planning, creating and updating dynamic presentations, sales support materials, and eye-catching marketing collateral.• Supported the launch of impactful traditional and digital campaigns, boosting the company’s market presence.• Crafted and posted engaging content on the company’s website and social media platforms, following the Marketing Manager's strategic direction.• Analyzed data and generated insightful reports on key metrics, identifying trends and uncovering opportunities for innovation.• Kept the marketing database organized and up-to-date, preparing, formatting, and editing various documents for user-friendly access.• Maintained professional and effective communication with external creative service providers.

• Created, proofread, and polished a variety of communication materials, such as case studies, blogs, and web content, ensuring they were engaging and error-free.• Optimized web content for SEO using best practices to enhance and maintain web performance.• Conducted thorough market research and compiled detailed, actionable reports based on findings.• Contributed to the development and timely implementation of internal and external communication strategies.• Provided efficient and timely support to team members with daily administrative tasks, ensuring smooth workflow and collaboration.

Certificate, Public Relations Strategy (Online)

• Courses included Communicating with the Media, Strategic PR Planning, Hiring and Managing PR Agencies, Crisis Communication Planning.

Bachelor Of Applied Arts, Media Communication Studies, Distinction

• Learned the historical, social, cultural and ethical contexts of the media and emerging trends, while being introduced to communication.

Diploma, Journalism, Distinction

• Learned the skills demanded by traditional and emerging news and information platforms, including print, broadcast, online.