- Creating media strategies and workback plans to identify timely earned/paid media opportunities, delegating pitching assignments to teams and setting expectations for timelines and materials ownership.- Developing relationships with targeted top tier and trade media on behalf of clients by pitching executive interviews, bylines, survey data, event invitations, gift guides and embargo offers based on areas of coverage, relevant cultural/holiday observances and client announcements.- Coordinating paid media tactics, including sponsored articles, newsletters, AP photographers and more, from contracting to execution.- Supporting media relations and paid media efforts onsite at client events as needed.Clients include: Chase Ink, Chase for Business, J.P. Morgan Chase Middle Market Banking & Specialized Industries, JPMorgan Chase's Business Leaders Outlook survey (U.S. and International), EY Assurance, Belk, Crete United

- Developed relationships with targeted top tier and trade media on behalf of clients by pitching executive backgrounders, bylines and interviews based on areas of coverage, relevant cultural/holiday observances and announcements.- Served as a client/vendor liaison for paid media buys to ensure content was contracted, developed, reviewed, approved and submitted in accordance with workback plans.- Created and updated workback plans to ensure projects, events and content were executed in a timely manner and all parties were aware of their deliverables.Clients included: Chase Ink, Chase for Business, J.P. Morgan Chase Middle Market Banking & Specialized Industries, J.P. Morgan Chase Commercial Real Estate, JPMorgan Chase's Business Leaders Outlook survey (U.S. and International), Economic Development Partnership of North Carolina (EDPNC), EY Assurance, Quility Insurance, Pretty Brown Girl

- Vetted businesses, vendors, talent and media partners to identify storytelling opportunities, brand alignment and reputational/competitor flags- Drafted written materials, including pitches, bylines, sponsored articles and press releases, and oversaw editing process to incorporate all feedback prior to sharing with clients- Identified appropriate media contacts for client announcements, interview targets and bylines and maintained media lists to ensure all information remained up to date - Monitored for client media coverage and compiled coverage recaps inclusive of article publishing date, headline, link, sentiment and impressionsClients included: Chase Ink, J.P. Morgan Chase Middle Market Banking & Specialized Industries, J.P. Morgan U.S. Business Leaders Outlook Survey, Chase for Business, J.P. Morgan Chase Commercial Real Estate, Quility Insurance, Economic Development Partnership of North Carolina (EDPNC),

- Wrote press releases, pitches, thought leadership pieces, blog articles and social media copy for clients in a variety of different industries including health and wellness, private equity, nonprofits and sports- Created tailored media lists for client pitches, announcements and storytelling opportunities - Built strategies for three clients to guide team efforts and initiatives- Pitched story ideas and coordinated opportunities by phone, email and social to targeted trade and national media- Collaborated with the CEO to bring on 3 new retained clients in one year as the company's first full-time hire- Oversaw an intern throughout a semester-long program- Monitored media coverage and reported results during all phases of work; day-to-day, crises, launches and more

- Wrote press releases and pitches, blog articles and social media copy- Pitched story ideas by phone, email and social to national, regional and trade journalists in efforts to share client stories and executive insights- Arranged client interviews with reporters - in person or virtually- and facilitated meetings where appropriate- Monitored media coverage and reported results to wider team and clients- Managed clients' social media accounts and delivered analytics reports reporting on traffic, engagement and follower count

- Brought 10+ clients’ brands to life through copywriting for Facebook, Instagram, LinkedIn and Twitter profiles. - Built visibility and community engagement in accordance with client brand guidelines and campaigns.- Created content calendars, strategy and curated content for client pages in accordance with brand guidelines. Content included, but is not limited to: photographs, videos, links, graphics and event pages.- Acted as an advocate of the client’s brand in the community. Engaged in dialogue and answered questions where appropriate.- Monitored and moderated client pages, messages and feeds.- Communicated with clients regularly via email, Zoom or phone call to ensure content exceeded expectations.- Observed social media landscapes for trends, industry updates and new features to apply to social media strategies.- Proactively escalated issues and observations. Collaborated with business leads on means for measuring community growth and reporting on effectiveness of new initiatives. Regularly provided feedback and insights from community trend monitoring.

- Wrote copy and designed graphics for 7 clients from industries including healthcare, finance and podcasts for Facebook, Instagram, LinkedIn and Twitter.- Monitored client social media pages and direct message inboxes, notified team members of urgent messages.- Assisted with content calendar creation and curated content for clients in accordance with brand guidelines.- Attended weekly status meetings with the team to provide updates, ask questions and get new client assignments.

- Cut 2-3 pieces of b-roll per shift for tapings of the show NASCAR Race Hub.- Sourced b-roll, hero, ENG, ISO, scenic and hangar footage, edited in Adobe Premiere and submitted to editors.- Logged driver interviews of media day and race day coverage.- Attended production team meetings and observed directors, producers, and graphics teams in the camera control room during show recordings and live-racing events.

- Created content for The Dean's List’s Instagram account. Also covered live networking events via stories.- University Liaison for EmpowerCon, Charlotte's first empowerment convention. Encouraged college students to attend networking events and EmpowerCon in September 2019. Connected with student organizations and local universities to promote the event and sell tickets.- Director of Social Media for EmpowerCon. Grew the account following from 0 to 1,100 in three months. Managed Instagram, Facebook and Twitter pages before, during and after the conference. Shared the event’s schedule, engaged with attendees, posted livestream links, highlighted each of the 30 panel discussions and posted stories to highlight speakers, exhibitors, and sponsors to generate traction for the conference.The Dean's List is a digital branding and career consulting agency that empowers people to achieve their dream jobs and connects the trailblazers of Charlotte, North Carolina through networking events. The Dean's List created EmpowerCon, Charlotte's premier empowerment conference. EmpowerCon featured breakout sessions and panel discussions on a wide range of topics that affect the city. The conference also had local vendors, Instagrammable-booths, and exhibitors.

- Produced 1-3 different weekly shows for 200+ patients and families around Levine Children’s Hospital. Shows included curated playlists, games and activities patients could participate in by calling in or visiting the studio.- Recorded radio shows using VoxPro and OPX recording systems.- Utilized board hopping and camera control knowledge to allow patients to view studio events from their rooms.- Built relationships with patients and families, providing comfort and fun in an otherwise stressful environment.

- Filmed, edited, and published two travel videos. Filmed using Nikon 1 and GoPro cameras, edited using Apple iMovie, and posted on YouTube. Videos were posted on the ISA official YouTube channel to promote studying abroad.

- Shadowed the editor and publisher of the newspaper, Bill Moss- Edited stories before publication ensuring they were in accordance with AP Style- Received a first place award from the NC Press Association for the 2016 News, Editorial & Photojournalism Contest in the Educational Reporting category for "Less affluent Bruce Drysdale fast becoming fluent in Spanish" article- Wrote and edited articles for both internet and print publication- Conducted, recorded and transcribed interviews with community members for articles