Taylor Zanette Email & Phone Number

Boston, MA, US

Santa Monica, California, US

Austin, Texas, US

• Achieved Sana’s most successful product launch ever by identifying the ideal target audience and executing comprehensive messaging and positioning for a new digital pelvic therapy solution
• Partnered with cross-functional teams including Sales, Marketing, and Product, to meet revenue, engagement, and adoption goals
• Used user research to convince key stakeholders to transition our physical facility to become a hybrid model, instantly tripling our prospective member audience
• Created and measured the success of pitch decks, emails, SMS, and articles to fit customer needs
• Led Women at Work Employee Resource Group fostering an environment that promotes the personal and professional development of women at Sana

Canton, Massachusetts, US

• Built messaging, positioning, and launch plan for the first virtual-only health plan in the nation
• Launched several go-to-market campaigns for telehealth providers, including messaging and positioning, launch plan, and audience segmentation, to improve access during COVID-19 and lead to better customer satisfaction.
• Increased virtual mindfulness class attendance by 200% via community building on social media, partnering with key stakeholders, and empowering brand advocates
• Built 700+ person virtual wellness community from scratch increasing brand advocacy, referrals, and loyalty
• Developed and analyzed emails, direct mail, social media, newsletters, SMS, and blog content increasing adoption of new products including virtual therapy and maternity support

Canton, Massachusetts, US

• Created and curated shareable wellness-related content across social platforms
• Produced engaging population health-centric emails for marketing campaigns
• Invented and executed social media ambassador program to increase brand awareness
• Partnered with key executives across the organization to generate thought leadership pieces

Salem, MA, US

• Managed and produced social campaigns, emails, direct mail, webinars, and decks to build a more comprehensive funnel to attract prospective students
• Partnered with subject matter experts and key stakeholders across the organization to rewrite, optimize, and test copy leading to a 15% increase in conversions sitewide
• Organized and engaged a 10-person student street team to capture the voice of our customers, evaluate key value propositions, and continually improve our products for existing and prospective students

Wakefield, Massachusetts, US

• Managed over 40 client accounts
• Monitored, engaged and created content on over 120 social media pages across Facebook, Twitter, Google+, Instagram, YouTube and Pinterest
• Managed targeted Facebook and Twitter ad campaigns
• Presented social strategies to new and existing clients

• Wrote over 100 blogs published to the professional attorney site
• Implemented proper internal linkage, keywords, and formatting for best search optimization
• Worked independently to research cases, legislature, and other aspects of family law used as blog content

Durham, New Hampshire, US

• Wrote, researched, and monitored content for UNH Health Services’ social media sites including Twitter, Facebook, Instagram, Pinterest, and YouTube
• Edited and updated UNH Health Services’ website content to better connect with a younger audience
• Instructed student-based focus groups for market research instrumental in changing the site’s navigation structure
• Wrote, researched, edited, and promoted content for Health Services’ Student Health 101 Magazine

• Researched, wrote, and interviewed to create 26 published articles
• Worked as a mentor to contributing writers to improve writing, researching, and interviewing skills

Boston, Massachusetts, US

• Observed and assisted Chief Executive Officer and Account Manager with accounts
• Assisted in writing press releases for clients including Cumberland Farms
• Achieved placements for clients in over 30 publications including The Boston Globe
• Assisted in creating media lists and reports for clients
• Pitched clients to top editors at publications including the Hartford Courant and Times Union

• Aided in the development of new marketing and product ideas
• Compiled, sorted, and interpreted customer reviews to provide feedback to game developers
• Participated in weekly staff meetings with top executives about product development, public relations, and budget

B.A., Communications

Holistic Health Coach Certification, Health And Physical Education/Fitness

Education record

Certified Integrative Health Coach