Adetayo Adesokan Email & Phone Number

Ontario, Canada

• Driving sustainable growth by building collaborative partnerships with retailers and key accounts and implementing customer-centric category strategies to support revenue growth.• Synthesised multiple sources of Data, Market research, Nielsen, and audience insights to develop growth strategies and actionable business recommendations.• Simplified complex data for strategic decision-making, innovation planning, competitive analysis, financial analysis, trend recommendations, and monitoring of category performance.• Developed selling stories to guide a dynamic sales team in swiftly adapting to market trends to leverage opportunities.• Led optimisation of planograms to increase retail assortments, consequently driving market share and in-home penetration.• Own relationship and drive regular negotiations with syndicated data partners.

Client Marketing & B2B Client Manager:• Managed localisation of Visa's global marketing strategy with clients' partners (banks, merchants, and Fintech) to scope projects and explore opportunities, delivering a 500bps improvement in NPS.• Execution of strategic portfolio diversity initiatives and product launches to increase the share of cards to the total portfolio, delivering an incremental payment volume of 89%.• Provided strategic consulting to banks for growth strategies across different consumer segments.• Drove execution of the Win-share business strategy to drive payment volume growth.Product, Creative, Digital & Consumer Marketing:• Played a crucial role in campaigns and project management, driving campaign strategy and content development, working closely with agencies to lead brilliant execution.• End-to-end management of Visa’s Paid, Owned and Earned media channels, expanding digital footprints and growth of direct reach and social media followers.• Drove the execution of a payment form factor launch employing a two-pronged mass awareness and education approach across the value chain to grow penetration.• Managed execution of the Where You Shop Matters Small Business campaign to support SMEs with digital tools and education in the wake of the COVID-19 pandemic, with 18,000+ SMEs impacted.Regional Sponsorship Management and Operations:• Managed Visa sponsorship properties, planning and operations for the region – Olympics, FIFA & AFCON, leveraging market insights to deliver ROI on the investment.• SSA sponsorship conversations with internal, agency and clients to increase brand relevance.• Supported strategy development and execution of AFCON Football property and campaign for the SSA region, delivering a 360-degree campaign execution across multiple countries.

• Managed brand strategy development, internal marketing, campaign execution, agency management, content development and delivery of insightful content to grow brand preference and Love.• Supported the development and execution of the Data is Life communication strategy and campaign plan across channels (TV, Radio, Digital, OOH) to deliver Data revenue growth and improve brand relevance among the youth.• Played a crucial role in executing a brand asset and online series – “The In-laws”, which has garnered millions of views on YouTube, won International Awards, driven brand love and drove incremental revenue.• Drove execution of insightful marketing campaigns across channels to increase the brand share of voice through collaboration with creative and media agencies to drive optimal media mix.• Developed and executed a tactical digital campaign leveraging targeted digital tools to recruit new Data subscribers from the competition and increase market share.

• Owned Brand and Portfolio P&L Management with expertise in Net Revenue Management and levers to achieve top and bottom-line growth through portfolio optimisation and strategy development. • Executed Innovation and category optimisation, growing brand revenue and increasing Gross Margin. • Developed brand Price Pack Architecture and accelerated portfolio growth and Gross Margin.• Executed roll-out of a brand-led social impact program to drive brand penetration, expand brand usage, and improve communities' livelihoods to grow revenue.• Led a multi-agency team to execute a 360 Campaign to drive adoption and increase brand love across TV, radio, digital, PR and consumer activation, winning awards for marketing excellence.

• Led execution of a national activation involving management of celebrities across TV, digital media, and radio to improve brand perception by on and increased brand usage.• Drove the execution of a community outreach program to raise awareness of diarrhoea, partnering with NGOs to reach 1.2 million households and increase brand penetration.• Supported the growth of penetration packs of the portfolio by and increased Gross Margin. • Managed innovation funnel and marketing plan development, ensuring optimal budget management.• Directed a team of 20 sales reps to lead superior marketplace execution in territory management, delivered monthly revenue and attained annual revenue growth.• Developed new Route-to-Market and implemented projects to expand retail sales, mitigating against concentration risk on wholesale to enhance cash flow by 20% and Numeric Distribution by 8%.• Managed category Supply & Operations Processes and ensured forecast accuracy to improve inventory management and GM.

Master Of Business Administration - Mba, Entrepreneurship, Finance Management & Strategy

Key Modules: Business Strategy & Practice, New Venture Creation, Innovation Management, Entrepreneurship & Intrapreneurship.

Certificate, Business & Sustainability

Activities and Societies: Business & Sustainability Systems & Design Thinking ESG

B.Sc., Biochemistry

Activities and Societies: AIESECDepartmental Association Vice President, Leadership roles in AIESEC, etc.