Marketing, creative, and digital solutions for the pool and spa industry.

- Manage 13 digital marketing accounts (avg.); including 3 accounts worth a total of $25,000+ /month.- Develop digital and content strategies based on client goals and expected growth- SEO best practices, implementation to improve search visibility and ranking- PPC and paid advertising through social media platforms- Ensure brand is consistent across all digital media and platforms

Develop tailored communication/promotional campaign plans based on clients’ needs, including market research to target audiences, promote brand awareness and reputation, influence purchasing decisions, and increase sales• Design print/digital collateral materials to market and boost the company’s brand to their individual target markets• Website design; SEO strategies• Understand market trends and identify target audiences

Responsible for marketing and communications for all entities created under Leisure Pools USA Trading, including Leisure Pools and Spas Manufacturing (North America), Imagine Pools, and Orion Composites, Inc.• Application of communication and design toward brand creation; global brand positioning and market strategy; created logos for new companies• Responsible for internal and external corporate communications• Deliver marketing presentations at company events; marketing services and offerings to recruit potential dealers• Development of promotional items and literature from design concept to execution• Communication liaison between company and media; appeared in "World's Greatest!..." TV show, and the International Pools, Spas & Patios magazine• Point of contact to manage dealer inquiries and requests; processed POS orders• Generated B2C marketing strategies for pool builders to their local market• Managed company websites, content for corporate blog, Facebook business account• Created corporate PowerPoint presentations• Local and international trade shows; organized conferences and corporate events

Responsible for graphics and artwork for North American branch; assisted brand manager with marketing initiatives• Designed artwork for brochures, flyers, advertisements, and other POS items; enhanced pictures and graphics• Created PowerPoint presentations for Leisure Pools events and meetings• Assisted with smaller trade show details, including booth setup, travel, room accommodations, and reservations• Arranged for small package and LTL shipments to dealers; maintained inventory and billing of POS items and literature

• Created promotional materials (advertisement and brochure)• Created company website• Ensured rental property was clean and ready for check-in upon the arrival of each tenant

Texas State student-run PR group working for real clients on local level; oversaw promotional efforts for Blanco Vista account, a new master-planned community in San Marcos, Texas, to generate more awareness across university campus, including employees and staff, students and/or local families• Responsible for production of collateral materials, in-print advertising, and radio spots• Planned and coordinated promotional events at sports events as well as open house events on-site• Arranged for media placement in The University Star and on KTSW-FM 89.1• Successful campaigns resulted in real estate purchases by various new faculty and staff, including new head football coach