Accounts I’ve worked on: National Foods | Oreo | KFC | Engro Corporate | Sunridge | Tapal Tea | Morinaga | Pepsi | Dawlance | Nestlé Everyday | Toyota | Head & Shoulders | Total Parco - Devised brand positioning strategies, and brand messaging based on consumer data and market analysis- Developed long-term and short-term communication strategy plans. - Extracted cultural, category, product, and consumer insights. - Conducted market analysis, covering both communication activities and media channels as well as business performance including price points, sales channels and product formats. - Collaborated with the creative team, helping them meet the brand’s objectives while staying within the strategic realm. - Developed brand architectures to ensure consistency across communications and product formats. - Analysed BHT reports, U&A studies, FGDs, and concept testings to drive strategic plans.

- Integrated Marketing Planning- Brand Communications - PR & Media Outreach - Market Research & Analysis- Partnership Marketing - Social/ Digital Content

- Social media management and strategy- Paid social advertising (digital - Meta Suite & Google Ads)- Reporting and analytics - Creative ideation and curation of all marketing collateral - Community management

- Completing writing projects, meeting deadlines and following content requirements in terms of style and project specifications. - Working with clients to define their content needs. - Ensure all-around consistency - style, font, images. and tone. - Produce well-researched content for online publication and in-print.- Write and update website content as needed using SEO guidelines.- Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs.