A passionate marketer with a discerning acuity for brand management, strategy, and planning. Currently reading a degree in Marketing, I am dedicated to unravelling the intricacies of brands, understanding the various nuances of consumer behaviour, and crafting compelling narratives. Martin Lindstrom once said, "Great brands are built on great stories," and I strive to develop strategic campaigns that captivate audiences, drive brand growth, and foster meaningful connections. With a passion for brand storytelling and deciphering consumer insights, I am driven to create impactful marketing initiatives that leave a lasting impression. My focus and expertise, my enthusiasm and my innate resolve - make me a trove of value addition for any brand.
Starfish Creatives
View- Website:
- starfishcreatives.com
- Employees:
- 9
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Senior Brand StrategistStarfish CreativesKarachi, Pk -
StrategistIal Saatchi & Saatchi Dec 2023 - PresentKarāchi, Sindh, PakistanAccounts I’ve worked on: National Foods | Oreo | KFC | Engro Corporate | Sunridge | Tapal Tea | Morinaga | Pepsi | Dawlance | Nestlé Everyday | Toyota | Head & Shoulders | Total Parco - Devised brand positioning strategies, and brand messaging based on consumer data and market analysis- Developed long-term and short-term communication strategy plans. - Extracted cultural, category, product, and consumer insights. - Conducted market analysis, covering both communication activities and media channels as well as business performance including price points, sales channels and product formats. - Collaborated with the creative team, helping them meet the brand’s objectives while staying within the strategic realm. - Developed brand architectures to ensure consistency across communications and product formats. - Analysed BHT reports, U&A studies, FGDs, and concept testings to drive strategic plans. -
Marketing Communications SpecialistTapmad Jul 2023 - Dec 2023Karāchi, Sindh, Pakistan- Integrated Marketing Planning- Brand Communications - PR & Media Outreach - Market Research & Analysis- Partnership Marketing - Social/ Digital Content -
Social Media Lead | Digital MarketingTapmad May 2022 - Jun 2023Karāchi, Sindh, Pakistan- Social media management and strategy- Paid social advertising (digital - Meta Suite & Google Ads)- Reporting and analytics - Creative ideation and curation of all marketing collateral - Community management -
Social Media ExecutiveTapmad Jun 2021 - Apr 2022Karāchi, Sindh, Pakistan -
Assistant EditorRunway Pakistan Jan 2021 - Jun 2021Karāchi, Sindh, Pakistan- Completing writing projects, meeting deadlines and following content requirements in terms of style and project specifications. - Working with clients to define their content needs. - Ensure all-around consistency - style, font, images. and tone. - Produce well-researched content for online publication and in-print.- Write and update website content as needed using SEO guidelines.- Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs. -
Content WriterRunway Pakistan Sep 2020 - Dec 2020Karāchi, Sindh, Pakistan
Tayyab Atif Education Details
-
Business Administration, Marketing -
Gce O Level -
A* A B
Frequently Asked Questions about Tayyab Atif
What company does Tayyab Atif work for?
Tayyab Atif works for Starfish Creatives
What is Tayyab Atif's role at the current company?
Tayyab Atif's current role is Senior Brand Strategist.
What schools did Tayyab Atif attend?
Tayyab Atif attended Royal Holloway, University Of London, Bay View High School, University Of Cambridge.
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Tayyab Atif
Channel Sales Manager @Pearl Residencia Sargodha, Digital Marketer, Accountant, Tally Erp 9.Sargodha1zameen.com -
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Tayyab Atif
Search Engine Optimization Specialist At Seo (Sponsors For Educational Opportunity)Sādiqābād -
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