Director, Strategic Partnerships
CurrentResponsible for developing and growing key relationships and marketing strategies with a portfolio of affinity partnerships including large consumer brands such as Sam's Club, USAA, Progressive, AAA, eBay, Synchrony Bank, and more. Focused on delivering growth minded action plans leveraging a variety of data sources and analysis to help increase traffic and conversion from external partners as well as our own branded marketplace. Managed marketing budgets, email campaigns, and lead nurture programs for both internal and external clients, and delivered creative assets to be used in targeted campaigns reaching millions of potential shoppers in the Recreational Vehicle industry.