Tracy Benson

Tracy Benson Email and Phone Number

Fractional CMO | Brand, Growth, Product and Commercial Strategy @ Subscription DTC, AI-Wellness, AI-Remote Coaching, Advertising & Media Companies
United States
Tracy Benson's Location
Boulder, Colorado, United States, United States
About Tracy Benson

An innovative and influential growth executive with over two decades of leadership in the sports, technology, and consumer marketing sector, I am renowned for my strategic, innovative, and results-driven approach in both startup environments and large-scale global operations. My expertise lies in developing new, high-growth platforms and guiding companies from inception to successful and sustainable scale. I have a proven track record of building, operating, and scaling global brands to widespread prominence, and crafting commercial strategies that significantly enhance brand visibility and profitability. As an expert in P&L management and adept at navigating complex stakeholder relationships, I excel in steering organizations through periods of rapid growth and market evolution, distinguishing myself as a dynamic and adaptable leader. As a former Division 1 volleyball player (and pro), current pickleball competitor, and a passionate advocate for women’s sports, I am deeply committed to leveraging my position and influence to elevate the visibility and impact of women's sports on a global scale for all stakeholders.Fractional executive helping companies throughout tech, consumer goods, and others of purpose and passion grow faster with less mistakes, when inspired by what you are trying to solve. DM to inquire, open to hearing.Global leader, people-centric, female-forward.

Tracy Benson's Current Company Details
Subscription DTC, AI-Wellness, AI-Remote Coaching, Advertising & Media Companies

Subscription Dtc, Ai-Wellness, Ai-Remote Coaching, Advertising & Media Companies

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Fractional CMO | Brand, Growth, Product and Commercial Strategy
United States
Tracy Benson Work Experience Details
  • Subscription Dtc, Ai-Wellness, Ai-Remote Coaching, Advertising & Media Companies
    Fractional Cmo | Brand, Growth, Product And Commercial Strategy
    Subscription Dtc, Ai-Wellness, Ai-Remote Coaching, Advertising & Media Companies
    United States
  • Xti
    Chief Marketing Officer
    Xti Dec 2023 - Present
    Greeley, Co, Us
    XTi is the leading biotechnology company known for its innovative light products advancing human health, sleep, recovery and performance. I drive the company's go-to market efforts to establish a premium market position, commercialization, and serve as a strategic partner to the founders. - Vision and strategic direction setting: Establish and set the direction for its brand positioning, commercial strategies, revenue monetization, partnerships, product and marketing campaigns- Leadership and culture: Culture and team-building, relationship building, and capabilities building.- Resource management : Strategically recruit team members and material resources to optimize operational effectiveness and support expansion.- Commercial strategy development and GTM: Develop and execute strategies to maximize revenue, partnership development, influencer relationships, and targeted distribution. channels including online and B2B.
  • Mahdlo Executive Advisors
    Executive Consultant
    Mahdlo Executive Advisors Jan 2023 - Present
    Alexandria, Virginia, Us
    Fractional Executive Leader offering strategic guidance, commercial strategy formulation, team development, and on-demand CMO services. I assist consumer-focused startups, Boards, and CEO to accelerate progress and minimize errors.
  • Obsesh
    Ceo & Cofounder
    Obsesh Feb 2019 - Present
    San Francisco | Remote, Us
    Obsesh is a sports technology platform and marketing group connecting sports experts to their audiences through 1-to-1 virtual coaching technology.Visionary Leadership: Engineered the strategic direction of a pioneering sports technology platform, enhancing athlete engagement and fan experience.Operational Excellence: Led the organization through various growth phases, including scaling operations and strategic planning.Commercial Strategy: Forged significant partnerships and sponsorships, boosting brand visibility and creating new revenue streamsInvestor Relations and Partnership development.
  • Chief
    Founding Member
    Chief May 2022 - Present
    New York, Ny, Us
    Advisor, Mentor: Private membership network for women executives by women in leadership.
  • Stadia Ventures
    Portfolio Company
    Stadia Ventures Jun 2020 - Jan 2021
    St Louis, Missouri, Us
    Obsesh is a portfolio company, accelerated by Stadia Ventures.The leading global Sports Innovation Hub for early-stage investment in sportstech.
  • Bealive
    Cofounder
    Bealive Dec 2017 - May 2020
    Midland, Michigan, Us
    Content and media production studio brand creating original entertainment for the sports and outdoor lifestyle genre.
  • Seek Thermal
    Global Chief Marketing Officer
    Seek Thermal 2015 - 2018
    Santa Barbara, Ca, Us
    Seek Thermal is an innovator in affordable thermal imaging technologies and devices used for consumer, commercial and OEM-embedded applications, including body scanning (COVID-19).Global Brand Strategy & Operations: Led marketing, commercial, and product strategies that resulted in substantial growth in brand recognition and global revenue across retail, DTC, and distribution channels.Executive Team Leadership: Managed a diverse team of professionals in a dynamic environment to innovate and reach market-leading positions across the globe.Commercial strategy and revenue maximization across online and retail/distribution channels.Product development and customer engagement.
  • Monster Inc.
    Global Chief Marketing & Product Officer
    Monster Inc. 2012 - 2015
    Brisbane, California, Us
    Beats & Monster is an consumer audio technology company that designs, develops and markets a wide range of audio products and accessories including high-performance, stylish headphones, earphones, speakers, and audio systems. Beat was acquired by Apple in 2014. I drove the company's marketing efforts to enhance brand visibility , revenue maximization, and market share. This leadership role involved overseeing the resources, vision, creation and execution of dynamic marketing strategies aimed at promoting our brand and boosting sales across various channels worldwide. I lead a team of global marketing talent and influence the executive team to align marketing objectives with the company's business goals.
  • Best Buy
    Head Of Marketing
    Best Buy 2008 - 2012
    Richfield, Minnesota, Us
    Enterprise marketing and digital executive leading marketing strategy and implementation, digital strategy, digital marketing, social marketing, advertising, events, partnerships, store design and customer experience across traditional and online channels. Led growth for iconic startup brands including Beats, GoPro, Fitbit and social tech start ups like Twitter, Foursquare, and more. Enterprise-wide P&L, reported to global CMO.
  • Best Buy
    Head Of Digital
    Best Buy 2008 - 2010
    Richfield, Minnesota, Us
    Head of Digital, incubating Best Buy global consumer digital platforms including digital media, store media, social, advertising, and ecommerce/mobile commerce/social commerce and crm. Built and launched innovative platforms across all channels responsible for budget, operations, people, strategy, and sales. Strategic investor in Beats, GoPro, Garmin, and more.Reported to Global Chief Marketing Officer / EVP.
  • Imc² (Latterly Meplusyou Agency)
    Vice President Marketing
    Imc² (Latterly Meplusyou Agency) 2007 - 2008
    Dallas, Texas, Us
    Strategy practice leader responsible for setting the future forward in commerce, ecommerce, mobile commerce, digital marketing, and advertising.
  • Razorfish Global
    Group Account Director
    Razorfish Global 2003 - 2007
    Agency practice leader for Retail, DTC, and eCommerce clients. And then Microsoft bought us and Atlas Technologies.
  • Jack Morton Worldwide
    Senior Account Executive
    Jack Morton Worldwide 1998 - 2002
    Boston, Massachusetts, Us
    Experiential brand marketing agency lead for Retail and Direct-to-consumer company clients. Creator of AT&T GNOC Experience.
  • The Home Depot
    Hyper-Growth Team
    The Home Depot Sep 1992 - Sep 1998
    Atlanta, Georgia, Us
    Scaled builder of new platforms, new products, new offerings, new services, and new markets. Good times. Pipe scale at its best. We developed the model for DIY. Build it and stack it high, watch it fly. Olympic work program creator.
  • Volleyball
    Professional Athlete
    Volleyball Jun 1988 - Nov 1991
    Heidelberg, Baden-W��Rttemberg, De
    VB athlete

Tracy Benson Skills

Digital Marketing E Commerce Product Marketing Marketing Strategy Integrated Marketing Digital Strategy Strategy Mobile Marketing Marketing Digital Media Start Ups Multi Channel Marketing Retail Analytics Advertising Online Advertising Crm Social Media Marketing Competitive Analysis Customer Experience Strategic Planning Strategic Partnerships

Tracy Benson Education Details

  • University Of Notre Dame - Mendoza College Of Business
    University Of Notre Dame - Mendoza College Of Business
    Marketing & Finance
  • Western Illinois University
    Western Illinois University
    General

Frequently Asked Questions about Tracy Benson

What company does Tracy Benson work for?

Tracy Benson works for Subscription Dtc, Ai-Wellness, Ai-Remote Coaching, Advertising & Media Companies

What is Tracy Benson's role at the current company?

Tracy Benson's current role is Fractional CMO | Brand, Growth, Product and Commercial Strategy.

What is Tracy Benson's email address?

Tracy Benson's email address is tb****@****mal.com

What is Tracy Benson's direct phone number?

Tracy Benson's direct phone number is +177381*****

What schools did Tracy Benson attend?

Tracy Benson attended University Of Notre Dame - Mendoza College Of Business, Western Illinois University.

What skills is Tracy Benson known for?

Tracy Benson has skills like Digital Marketing, E Commerce, Product Marketing, Marketing Strategy, Integrated Marketing, Digital Strategy, Strategy, Mobile Marketing, Marketing, Digital Media, Start Ups, Multi Channel Marketing.

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