Tracy Benson Email and Phone Number
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An innovative and influential growth executive with over two decades of leadership in the sports, technology, and consumer marketing sector, I am renowned for my strategic, innovative, and results-driven approach in both startup environments and large-scale global operations. My expertise lies in developing new, high-growth platforms and guiding companies from inception to successful and sustainable scale. I have a proven track record of building, operating, and scaling global brands to widespread prominence, and crafting commercial strategies that significantly enhance brand visibility and profitability. As an expert in P&L management and adept at navigating complex stakeholder relationships, I excel in steering organizations through periods of rapid growth and market evolution, distinguishing myself as a dynamic and adaptable leader. As a former Division 1 volleyball player (and pro), current pickleball competitor, and a passionate advocate for women’s sports, I am deeply committed to leveraging my position and influence to elevate the visibility and impact of women's sports on a global scale for all stakeholders.Fractional executive helping companies throughout tech, consumer goods, and others of purpose and passion grow faster with less mistakes, when inspired by what you are trying to solve. DM to inquire, open to hearing.Global leader, people-centric, female-forward.
Subscription Dtc, Ai-Wellness, Ai-Remote Coaching, Advertising & Media Companies
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Fractional Cmo | Brand, Growth, Product And Commercial StrategySubscription Dtc, Ai-Wellness, Ai-Remote Coaching, Advertising & Media CompaniesUnited States
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Chief Marketing OfficerXti Dec 2023 - PresentGreeley, Co, UsXTi is the leading biotechnology company known for its innovative light products advancing human health, sleep, recovery and performance. I drive the company's go-to market efforts to establish a premium market position, commercialization, and serve as a strategic partner to the founders. - Vision and strategic direction setting: Establish and set the direction for its brand positioning, commercial strategies, revenue monetization, partnerships, product and marketing campaigns- Leadership and culture: Culture and team-building, relationship building, and capabilities building.- Resource management : Strategically recruit team members and material resources to optimize operational effectiveness and support expansion.- Commercial strategy development and GTM: Develop and execute strategies to maximize revenue, partnership development, influencer relationships, and targeted distribution. channels including online and B2B. -
Executive ConsultantMahdlo Executive Advisors Jan 2023 - PresentAlexandria, Virginia, UsFractional Executive Leader offering strategic guidance, commercial strategy formulation, team development, and on-demand CMO services. I assist consumer-focused startups, Boards, and CEO to accelerate progress and minimize errors. -
Ceo & CofounderObsesh Feb 2019 - PresentSan Francisco | Remote, UsObsesh is a sports technology platform and marketing group connecting sports experts to their audiences through 1-to-1 virtual coaching technology.Visionary Leadership: Engineered the strategic direction of a pioneering sports technology platform, enhancing athlete engagement and fan experience.Operational Excellence: Led the organization through various growth phases, including scaling operations and strategic planning.Commercial Strategy: Forged significant partnerships and sponsorships, boosting brand visibility and creating new revenue streamsInvestor Relations and Partnership development. -
Founding MemberChief May 2022 - PresentNew York, Ny, UsAdvisor, Mentor: Private membership network for women executives by women in leadership. -
Portfolio CompanyStadia Ventures Jun 2020 - Jan 2021St Louis, Missouri, UsObsesh is a portfolio company, accelerated by Stadia Ventures.The leading global Sports Innovation Hub for early-stage investment in sportstech. -
CofounderBealive Dec 2017 - May 2020Midland, Michigan, UsContent and media production studio brand creating original entertainment for the sports and outdoor lifestyle genre. -
Global Chief Marketing OfficerSeek Thermal 2015 - 2018Santa Barbara, Ca, UsSeek Thermal is an innovator in affordable thermal imaging technologies and devices used for consumer, commercial and OEM-embedded applications, including body scanning (COVID-19).Global Brand Strategy & Operations: Led marketing, commercial, and product strategies that resulted in substantial growth in brand recognition and global revenue across retail, DTC, and distribution channels.Executive Team Leadership: Managed a diverse team of professionals in a dynamic environment to innovate and reach market-leading positions across the globe.Commercial strategy and revenue maximization across online and retail/distribution channels.Product development and customer engagement. -
Global Chief Marketing & Product OfficerMonster Inc. 2012 - 2015Brisbane, California, UsBeats & Monster is an consumer audio technology company that designs, develops and markets a wide range of audio products and accessories including high-performance, stylish headphones, earphones, speakers, and audio systems. Beat was acquired by Apple in 2014. I drove the company's marketing efforts to enhance brand visibility , revenue maximization, and market share. This leadership role involved overseeing the resources, vision, creation and execution of dynamic marketing strategies aimed at promoting our brand and boosting sales across various channels worldwide. I lead a team of global marketing talent and influence the executive team to align marketing objectives with the company's business goals. -
Head Of MarketingBest Buy 2008 - 2012Richfield, Minnesota, UsEnterprise marketing and digital executive leading marketing strategy and implementation, digital strategy, digital marketing, social marketing, advertising, events, partnerships, store design and customer experience across traditional and online channels. Led growth for iconic startup brands including Beats, GoPro, Fitbit and social tech start ups like Twitter, Foursquare, and more. Enterprise-wide P&L, reported to global CMO. -
Head Of DigitalBest Buy 2008 - 2010Richfield, Minnesota, UsHead of Digital, incubating Best Buy global consumer digital platforms including digital media, store media, social, advertising, and ecommerce/mobile commerce/social commerce and crm. Built and launched innovative platforms across all channels responsible for budget, operations, people, strategy, and sales. Strategic investor in Beats, GoPro, Garmin, and more.Reported to Global Chief Marketing Officer / EVP. -
Vice President MarketingImc² (Latterly Meplusyou Agency) 2007 - 2008Dallas, Texas, UsStrategy practice leader responsible for setting the future forward in commerce, ecommerce, mobile commerce, digital marketing, and advertising. -
Group Account DirectorRazorfish Global 2003 - 2007Agency practice leader for Retail, DTC, and eCommerce clients. And then Microsoft bought us and Atlas Technologies.
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Senior Account ExecutiveJack Morton Worldwide 1998 - 2002Boston, Massachusetts, UsExperiential brand marketing agency lead for Retail and Direct-to-consumer company clients. Creator of AT&T GNOC Experience. -
Hyper-Growth TeamThe Home Depot Sep 1992 - Sep 1998Atlanta, Georgia, UsScaled builder of new platforms, new products, new offerings, new services, and new markets. Good times. Pipe scale at its best. We developed the model for DIY. Build it and stack it high, watch it fly. Olympic work program creator. -
Professional AthleteVolleyball Jun 1988 - Nov 1991Heidelberg, Baden-W��Rttemberg, DeVB athlete
Tracy Benson Skills
Tracy Benson Education Details
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University Of Notre Dame - Mendoza College Of BusinessMarketing & Finance -
Western Illinois UniversityGeneral
Frequently Asked Questions about Tracy Benson
What company does Tracy Benson work for?
Tracy Benson works for Subscription Dtc, Ai-Wellness, Ai-Remote Coaching, Advertising & Media Companies
What is Tracy Benson's role at the current company?
Tracy Benson's current role is Fractional CMO | Brand, Growth, Product and Commercial Strategy.
What is Tracy Benson's email address?
Tracy Benson's email address is tb****@****mal.com
What is Tracy Benson's direct phone number?
Tracy Benson's direct phone number is +177381*****
What schools did Tracy Benson attend?
Tracy Benson attended University Of Notre Dame - Mendoza College Of Business, Western Illinois University.
What skills is Tracy Benson known for?
Tracy Benson has skills like Digital Marketing, E Commerce, Product Marketing, Marketing Strategy, Integrated Marketing, Digital Strategy, Strategy, Mobile Marketing, Marketing, Digital Media, Start Ups, Multi Channel Marketing.
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