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One abandoned career in law and a failed bid as rock star later, I’ve spent over twenty years in marketing communications working with some of the world’s most iconic brands.With agency leadership and client partner roles in both advertising and digital specialists, as well leading an independent start-up and strategic consultancy, my experience encompasses brand positioning, advertising, innovation and transformation strategy, as well as client service.Whether you’re a household name or ambitious challenger, I help untangle and solve today’s problems in all their myriad shapes and sizes, bringing multi-dimensional perspective and simplicity to push things forward for everybody.Oh, and I’m still working on that rock star bid so I should probably add tenacity and commitment to that list too…
Wdc
View- Website:
- whitedoorconsulting.com
- Employees:
- 112
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Client Partner And Strategic ConsultantWdcUnited Kingdom
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Client Partner & Strategic ConsultantWdc Mar 2024 - PresentLondon, GbWorking with a formidable team of former agency practitioners to help clients transform their marketing & creative operations to get better quality, more effective work, at less cost and with less pain.Clients - Sainsbury's, Pentland Brands
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Strategic ConsultantCrooked Rain Consulting Ltd Sep 2023 - Present
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Director & TrusteeThe 4814 Trust Jul 2022 - PresentWe partner entrepreneurial charities to help them better realise their potential through grants & advice.Recent grants : Bromley by Bow, Empowering Futures, Euan’s Guide, Food Behind Bars, Maytree, Mind of the Student, St Giles Trust, Thousand Year Trust, Trussell Trust, Turin Trust -
Managing DirectorFrontier Jan 2022 - Aug 2023London, Uk, Gb(an independent strategic consultancy, part of The Beyond Collective)In 2022 I handed over the reins of Above+Beyond and took on the group’s strategic consultancy Frontier, tasked with evolving its proposition and offering. From which, we went on to reposition Avon globally; create a whisky brand from scratch with Amazon; transform the organisational strategy for dementia charity Alzheimer’s Research UK; and pitch and be appointed as Global Strategic Leads for Dulux.Clients - Avon, Amazon (Own Label), Alzheimer's Research UK, Britvic, Penguin Audio, Up World/ Copy Club, Vimto, Akzo Nobel (Dulux), Trustpilot -
Client PartnerThe Beyond Collective Apr 2018 - Aug 2023London, London, GbIn 2018 building upon Above+Beyond’s momentum we launched The Beyond Collective; an independent creative group of specialist agencies comprised of creative, media, strategy and production. As Client Partner of the group, I helped define, implement and lead the right multi-disciplinary team drawing upon the Collective’s capabilities, ultimately aiming to streamline and simply the inefficiencies of other network models, without ever compromising on quality.Clients - No7 Beauty Company (Soap&Glory, Liz Earle, No7, Botanics), Premier Foods, Pure Electric, WARP Snacks (Proper Snacks, Eat Real), Four Star Pizza -
Managing DirectorAbove+Beyond Jul 2016 - Apr 2022London, Southwark, Gb(an independent creative agency, part of The Beyond Collective)Joining the Partners in full start-up mode to reposition and relaunch what was a content production agency as a full-service integrated creative agency, in my five years I worked across a hugely diverse portfolio of clients and wore an even greater number of diverse hats as we doubled in size, expanding our remit with founding client Amazon globally and winning the through-the-line Subway UK & Ireland business along the way.Clients - Amazon (Music, Prime Video, Student, Fashion, Fresh), Subway, OnePlus, Pokemon, Ornua Foods (Pilgrims Choice, Kerrygold), Danone, Beagle Street Life Insurance, Meantime Brewing Company, Unilever, WARP Snacks (Proper), Vita Coco, William Grant & Sons (The Balvenie) -
Managing Partner/ Joint Head Of Account ManagementMccann London Feb 2014 - Jun 2016Liverpool Street, England, GbBrought in by the newly formed Exec Team on a mission of creative transformation to help oversee and develop an Account Management department of 40, whilst also expanding the remit and output of longstanding client MasterCard from advertising to business partner.Clients - MasterCard UK -
Board Account Director (Maternity Cover)Amv Bbdo Apr 2013 - Feb 2014London, London, GbI helped run the Guinness Western European business, working across all aspects of their marketing portfolio from masterbrand and Rugby sponsorship through to digital and product innovation. The "Sapeurs" campaign went on to win a raft of creative and craft awards including seven Cannes Lions and a Grand Clio.Clients - Guinness, ExxonMobil -
Lead MotherMother Dec 2011 - Jan 2013London, England, GbAs part of the Leadership Team for the Global HTC business, I led the development of a series of integrated campaign productions for the smartphone brand from an account handling and production perspective.Clients - HTC, UKTV, Match.com -
Business DirectorWieden + Kennedy Feb 2011 - Sep 2011Portland, Or, UsThe very definition of short and sweet... I joined to lead the delivery of integrated strategic and creative solutions for Nokia UK across a range of channels from ATL to digital to PR to smartphone app development, before the business was Globally reassigned.Clients - Nokia UK -
Business DirectorAgency Republic Oct 2006 - Jan 2011London, Greater London, GbThrowing myself into the pure-play digital fray to broaden out my integrated experience, I ran the PlayStation UK business, helping them launch 3 new hardware platforms and more than 50 new games. 2010’s Killzone 2 Webgame won 13 national and international awards including a D&AD Graphite Pencil and a Silver Cyber Lion at Cannes.Clients - PlayStation UK, EA Games, COI (Smokefree), Unilever (Lynx), Samsung -
Account DirectorBbh London Oct 2002 - Oct 2006London, GbFresh-faced out of university I landed in the New Business team before moving into Account Management, cutting my advertising teeth on the Woolworths (RIP) retail business and falling hard for the power of a Big Idea across the Levi’s EMEA and British Airways accounts.Clients - Levi's, British Airways, Diageo (Baileys), Woolworths
Tom Bedwell Skills
Tom Bedwell Education Details
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King'S College LondonLaw
Frequently Asked Questions about Tom Bedwell
What company does Tom Bedwell work for?
Tom Bedwell works for Wdc
What is Tom Bedwell's role at the current company?
Tom Bedwell's current role is Client Partner and Strategic Consultant.
What is Tom Bedwell's email address?
Tom Bedwell's email address is to****@****mac.com
What is Tom Bedwell's direct phone number?
Tom Bedwell's direct phone number is +4420728*****
What schools did Tom Bedwell attend?
Tom Bedwell attended King's College London.
What skills is Tom Bedwell known for?
Tom Bedwell has skills like Strategy, Project Management, Integrated Marketing, Crm, Digital Strategy, Interactive Advertising, Account Management, Advertising, Marketing Communications, Creative Direction, Marketing, Brand Development.
Who are Tom Bedwell's colleagues?
Tom Bedwell's colleagues are Amy Tebbatt, Laurie Massey, Harriet Playford, Mujahid Rahim.
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