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Senior level Marketing executive focused on building brands, customer acquisition, revenue focused marketing and growth strategies for technology companies. Experience ranges from early stage startups and high growth SaaS companies to Fortune 1000. Tom has experience growing results-oriented marketing teams including; Brand, Growth, Web, Digital, Creative, Inbound, Demand Generation, ABM, Advertising, SEM, SEO, Content Marketing, Marketing Operations, Analytics, Communications, Developer Relations
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Vp Of MarketingSift May 2024 - PresentEl Segundo, California, UsAll things Marketing -
Gtm AdvisorSift Mar 2024 - PresentEl Segundo, California, UsGTM advisory role with Sift, a game-changing startup reshaping telemetry with its end-to-end stack, simplifying machine data analysis at scale. -
Head Of MarketingBiorender Dec 2022 - Mar 2024Toronto, Ontario, CaMarketing executive leadership role to build GTM strategy and team for Product Marketing, Events, Growth Marketing supporting PLG, Revenue Marketing supporting Sales via ABM -
Startup AdvisorWayscript Feb 2018 - Jun 2023Brooklyn, New York, UsGTM advisor for early stage startup building a rapid development platform for developers -
Vice President MarketingBolt May 2020 - Dec 2022San Francisco, California, UsResponsible for scaling the marketing function and leading all GTM marketing activities for Bolt from 150 employees/Series B through $11B valuation. Responsible for all marketing functions including; B2B ABM demand generation, digital, growth marketing, content marketing, product marketing, brand, PR, customer marketing, partner marketing. -
Vp MarketingDigitalocean May 2017 - Feb 2020New York, Ny, UsBuilding a world-class distributed Marketing organization focused on PLG, customer growth and revenue. Built out all functions and grew team to 50 team members with heavy focus on inbound and product-led growth. Responsible for developer focused GTM strategy, customer acquisition and growth marketing, self-serve funnel, B2B demand generation, brand, communications, customer marketing, developer relations and community content marketing and building a world-class marketing team for a high-growth cloud infrastructure/PaaS business -
Vp Digital MarketingProgress Software Jan 2015 - Apr 2017Burlington, Massachusetts, UsResponsible for digital/growth marketing and customer acquisition for all business units supporting both PLG and Enterprise sales. Funnel optimization, content marketing, SEO, demand capture, digital and paid media advertising. Developed the strategy for a unified customer experience to reach prospects and personalize the buying journey across all digital channels to drive online sales and qualified leads sales pipeline. -
Director Of Global Digital MarketingIron Mountain Jun 2012 - Jan 2015Boston, Massachusetts, UsResponsible for driving customer growth through online channels and driving sales pipeline. SEM, SEO, web optimization, funnel, ABM, marketing operations for both SMB and Enterprise. Instrumental in forming and evangelizing an inbound content marketing strategy, team and technology infrastructure to support the change in buying process of B2B customers. -
Director Of Global Digital MarketingSafenet - Global Leader In Information Security Mar 2010 - Jun 2012Meudon, FrDigital Marketing and Creative Director focused on brand, customer acquisition, growth and demand generation through digital channels -
Vice President MarketingCompete-At.Com - Saas Software For Event Management Feb 2007 - Apr 2010Bethesda, Md, UsLead Marketing and GTM strategy for SaaS start-up -
Director Global Web MarketingCiena Corporation Jan 1998 - Feb 2007Hanover, Maryland, UsBuilt and led digital marketing function, marketing operations for enterprise GTM. Spent first two years leading UX design for customer facing applications. -
Director Of Interactive MarketingHanlon Dorsey Advertising Jan 1996 - Jan 1998
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Agency Creative DirectorLam Yuk Fai - Hong Kong Sep 1994 - Nov 1995Creative and Design Director for multiple agencies in Taipei and Hong Kong
Tom Berger Skills
Tom Berger Education Details
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Carnegie Mellon UniversityFine Arts -
Calvert Hall
Frequently Asked Questions about Tom Berger
What company does Tom Berger work for?
Tom Berger works for Sift
What is Tom Berger's role at the current company?
Tom Berger's current role is Marketing Executive for Early Stage Startups.
What is Tom Berger's email address?
Tom Berger's email address is th****@****ail.com
What is Tom Berger's direct phone number?
Tom Berger's direct phone number is +164657*****
What schools did Tom Berger attend?
Tom Berger attended Carnegie Mellon University, Calvert Hall.
What skills is Tom Berger known for?
Tom Berger has skills like Lead Generation, Seo, Sem, Digital Marketing, Strategy, Ppc, Saas, User Experience, Crm, Sales, Online Marketing, Integrated Marketing.
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