Senior Vice President Strategy
CurrentUnilever North America Strategy lead/ Mark Anthony’s North America & Global lead (White Claw, Mike’s Hard Lemonade, Cayman Jack and Más +)
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@edelman.com
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Thiago Bersou is listed as SVP Group Strategy Director - Ex Diageo, Saatchi& Saatchi, VML at Edelman, based in United States, United States, United States. AeroLeads shows a work email signal at edelman.com and a matched LinkedIn profile for Thiago Bersou.
Thiago Bersou previously worked as Senior Vice President Strategy at Edelman and Mentor - brand planning at The 30 Minute - University Of Planning. Thiago Bersou holds Storytelling from Hyper Island.
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I have been doing this brand thing for more than 15 years and have been lucky enough to work for great companies and brands like Nike, Unilever, Diageo and Pernod Ricard and world-class agencies such as Saatchi & Saatchi, Imagination, and Havas.Even had my own agency back in 2006, pioneering social media engagement and brand content. We did cool stuff like advergames and viral videos for both agencies and brand owners in a time pre-facebook and the term YouTuber or influence marketing didn't even exist. It was fun and painful!If you have already looked at my professional history you will notice that I've done a lot: launched new products, repositioned old classic brands, developed good old TV commercials, and also a branded 1h TV Show.Led global research studies and portfolio orchestration and had a blast launching a world-first Football/Soccer Fantasy League that you can play via SMS.A natural hybrid, I have an integrated and holistic approach to business challenges. Passionate about brands and narratives, I believe in the power of creativity to transform businesses and brands.
Listed skills include Strategy, Customer Insight, Marketing, Marketing Strategy, and 53 others.
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New York, NY, US
Unilever North America Strategy lead/ Mark Anthony’s North America & Global lead (White Claw, Mike’s Hard Lemonade, Cayman Jack and Más +)
Active consultant for start-up organizations with focus on business set-up, Go-to-Market strategy, value proposition and brand proposition. Former acting as MD Americas for Speakeasy Knowledge BrokersClients: AB - Inbev, SpeakEasy Knowledge Brokers, Momentum, Midnight Oil, Box to Box Sports Marketing, Global Business Institute and Makers.Specialities.
New York, New York, US
Strategy lead for:BAT (growth brands)Modelo beer C&W (telco)BeIn - Sports channelNew biz
Chicago, Illinois, US
Speakeasy Knowledge Brokers is a nimble working model design to develop innovation and brand strategy freaking fast with depth and diversity.We’ve curated a global network of independent seasoned brand experts - Strategists, Creatives, Designers, Researchers and Entrepreneurs - and created a process built for the contemporarycreative economy. Just like.
London, GB
Reporting to CEO, led the expansion of Flamingo – a British cultural insights consultancy – to the US. In charge of New Biz development and relationship with clients such as Hulu and Netflix.
London, GB
- Globally responsible for leading the strategy for Shell account, overseeing its main project 'Make the Future', their global engagement experiential program.- EMEA - Creative Strategy lead for New business and current clients such as Majid Al Futtain (leading Leisure/Retail company in Middle East and North Africa), Canon, CRH and Warner Bros- Last role.
London, GB
Brand and Comms strategy at Wham, leading strategy for clients such as Molson Coors (Miller brand), Marionnaud retail and Watsons.
Puteaux, Île-de-France, FR
Lead and oversee creative output for global pitches.Advise planning and creative process in local markets - mainly in LatAm & Europe.Support development of Global studies such as Fans, Passions, Brands - pioneer project aimed to decode how fans engage with their passions and also how brands should interact with them.Infographic here.
Farringdon, London, GB
Established Aurora’s brand content arm producing TV Shows, documentaries, series and short format films both digital and offline. Meeting brand purpose with audience desire.
London, GB
Led the development of consumer engagement marketing activities and English Premier League broadcast deals for Guinness in Nigeria, Ghana, Cameroon and East AfricaTransformed Guinness football platform across Africa by bringing different and fragmented in market activities to a single-minded and cohesive Pan- Africa campaign.Recovered both Guinness brand.
London, GB
Undertook major deep dive study into the Smirnoff brand in Brazil, revealing a different target group from what was considered leading to a new strategy approach for the brand in the market.Helped redefine Diageo LA&C portfolio strategy approach towards main vodka competitor by conducting extensive study across Brazil and Mexico which helped to reduce its.
São Paulo, SP, BR
Planner manager responsible for clients such as Skol, (Inbev's largest brand), Nike, Claro (second biggest mobile carrier) and Procter&Gamble (Ariel and Pampers)
Launched a subsidiary of T-Viral, (a British digital agency specialized in on line buzz and viral marketing strategies) in Brazil. Establishing the company’s business plan with sales targets, hiring staff and building key supplierPioneer in social media strategies launching the first agency of its kind in Brazil in 2006
Paris, Ile-de-France, FR
Local Whisky's Group Brand Manager (2005 - 2006) Led all brand platforms, brand repositioning and local whisky portfolio strategy and accountable for 50% of company’s NSV.Executed the re-launch of the 3 biggest whisky brands in Pernod Ricard’s portfolio simultaneously which reduced the forecast launch time from 1,5 year to 6 months.Orloff Vodka.
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Thiago Bersou works for Edelman.
Thiago Bersou is listed as SVP Group Strategy Director - Ex Diageo, Saatchi& Saatchi, VML at Edelman.
AeroLeads has found 1 work email signal at @edelman.com for Thiago Bersou at Edelman.
Thiago Bersou is based in United States, United States, United States while working with Edelman.
Thiago Bersou has worked for Edelman, The 30 Minute - University Of Planning, Panama Red, Vmly&R, and Speakeasy — Knowledge Brokers.
You can use AeroLeads to view verified contact signals for Thiago Bersou at Edelman, including work email, phone, and LinkedIn data when available.
Thiago Bersou holds Storytelling from Hyper Island.
Thiago Bersou is listed with skills including Strategy, Customer Insight, Marketing, Marketing Strategy, Advertising, Brand Management, Digital Marketing, and Marketing Management.
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