Thiago Bersou Email and Phone Number
Thiago Bersou work email
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Thiago Bersou personal email
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I have been doing this brand thing for more than 15 years and have been lucky enough to work for great companies and brands like Nike, Unilever, Diageo and Pernod Ricard and world-class agencies such as Saatchi & Saatchi, Imagination, and Havas.Even had my own agency back in 2006, pioneering social media engagement and brand content. We did cool stuff like advergames and viral videos for both agencies and brand owners in a time pre-facebook and the term YouTuber or influence marketing didn't even exist. It was fun and painful!If you have already looked at my professional history you will notice that I've done a lot: launched new products, repositioned old classic brands, developed good old TV commercials, and also a branded 1h TV Show.Led global research studies and portfolio orchestration and had a blast launching a world-first Football/Soccer Fantasy League that you can play via SMS.A natural hybrid, I have an integrated and holistic approach to business challenges. Passionate about brands and narratives, I believe in the power of creativity to transform businesses and brands.
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Senior Vice President StrategyEdelman May 2022 - PresentNew York, Ny, UsUnilever North America Strategy lead/ Mark Anthony’s North America & Global lead (White Claw, Mike’s Hard Lemonade, Cayman Jack and Más +)
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Mentor - Brand PlanningThe 30 Minute - University Of Planning Jul 2020 - PresentDüsseldorf, De -
Brand Strategy ConsultantPanama Red Jan 2018 - PresentActive consultant for start-up organizations with focus on business set-up, Go-to-Market strategy, value proposition and brand proposition. Former acting as MD Americas for Speakeasy Knowledge BrokersClients: AB - Inbev, SpeakEasy Knowledge Brokers, Momentum, Midnight Oil, Box to Box Sports Marketing, Global Business Institute and Makers.Specialities, Brand positioning, Marketing Strategy, CPG, Drinks, Entertainment, Telco, Tech and Sports -
Group Strategy DirectorVmly&R May 2021 - May 2022New York, New York, UsStrategy lead for:BAT (growth brands)Modelo beer C&W (telco)BeIn - Sports channelNew biz -
Associate / Brand StrategistSpeakeasy — Knowledge Brokers Oct 2019 - May 2021Chicago, Illinois, UsSpeakeasy Knowledge Brokers is a nimble working model design to develop innovation and brand strategy freaking fast with depth and diversity.We’ve curated a global network of independent seasoned brand experts - Strategists, Creatives, Designers, Researchers and Entrepreneurs - and created a process built for the contemporarycreative economy. Just like speakeasies of old, Speakeasy - Knowledge Brokers has created its own secret society of “regulars” -- a diverse and eclectic mix of outstanding minds from around the globe, who have deep knowledge across many categories. They remain anonymous so their true self can flourish allowing the best and bold ideas to emerge not constrive by ego or hierarchy. Their experience leads them to generate ideas with consumer understanding and insight,category dynamics, and cultural fuel already built in. -
Senior Partner Insights And Strategy North AmericaFlamingo Jun 2019 - Oct 2019London, GbReporting to CEO, led the expansion of Flamingo – a British cultural insights consultancy – to the US. In charge of New Biz development and relationship with clients such as Hulu and Netflix. -
Head Of Creative Strategy (Contract)Imagination Mar 2017 - Dec 2017London, Gb- Globally responsible for leading the strategy for Shell account, overseeing its main project 'Make the Future', their global engagement experiential program.- EMEA - Creative Strategy lead for New business and current clients such as Majid Al Futtain (leading Leisure/Retail company in Middle East and North Africa), Canon, CRH and Warner Bros- Last role before relocated to USA with my wife's internal transfer. -
Brand Strategy Lead (Contract)Wham. Ckh'S International Brand Group. Oct 2016 - Feb 2017London, GbBrand and Comms strategy at Wham, leading strategy for clients such as Molson Coors (Miller brand), Marionnaud retail and Watsons. -
Global Creative Planning DirectorHavas Sports & Entertainment Mar 2015 - Jun 2016Puteaux, Île-De-France, FrLead and oversee creative output for global pitches.Advise planning and creative process in local markets - mainly in LatAm & Europe.Support development of Global studies such as Fans, Passions, Brands - pioneer project aimed to decode how fans engage with their passions and also how brands should interact with them.Infographic here: https://www.pinterest.com/pin/134263632618566452/Key member of the Entertainment Hub, hot-house created to bring Havas and Vivendi Group's* assets, skills and expertise as a benefit for both current and prospect clients. *(Universal Music, Studio Canal, Dailymotion, etc) -
Brand Content Consultant (Contract )Aurora Media Worldwide Oct 2014 - Feb 2015Farringdon, London, GbEstablished Aurora’s brand content arm producing TV Shows, documentaries, series and short format films both digital and offline. Meeting brand purpose with audience desire. -
Head Of Participation Marketing Guinness AfricaDiageo Jan 2012 - Jun 2014London, GbLed the development of consumer engagement marketing activities and English Premier League broadcast deals for Guinness in Nigeria, Ghana, Cameroon and East AfricaTransformed Guinness football platform across Africa by bringing different and fragmented in market activities to a single-minded and cohesive Pan- Africa campaign.Recovered both Guinness brand awareness and engagement by producing Guinness Raise your Game TV show as part of the biggest Guinness activity ever done in Africa, reaching 63 million consumers and Guinness Football Manager. The first and biggest African Fantasy League game Guinness Football Manager developed to be played from desktops to non-internet enable feature phones (SMS) -
Consumer Planning ManagerDiageo May 2010 - Jan 2012London, GbUndertook major deep dive study into the Smirnoff brand in Brazil, revealing a different target group from what was considered leading to a new strategy approach for the brand in the market.Helped redefine Diageo LA&C portfolio strategy approach towards main vodka competitor by conducting extensive study across Brazil and Mexico which helped to reduce its growth rate
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Senior Planning ManagerF/Nazca Saatchi & Saatchi Jan 2008 - Jun 2010São Paulo, Sp, BrPlanner manager responsible for clients such as Skol, (Inbev's largest brand), Nike, Claro (second biggest mobile carrier) and Procter&Gamble (Ariel and Pampers) -
PartnerE-Pidemic/T-Viral Aug 2006 - Dec 2007Launched a subsidiary of T-Viral, (a British digital agency specialized in on line buzz and viral marketing strategies) in Brazil. Establishing the company’s business plan with sales targets, hiring staff and building key supplierPioneer in social media strategies launching the first agency of its kind in Brazil in 2006
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Group Brand ManagerPernod Ricard Nov 2002 - Aug 2006Paris, Ile-De-France, FrLocal Whisky's Group Brand Manager (2005 - 2006) Led all brand platforms, brand repositioning and local whisky portfolio strategy and accountable for 50% of company’s NSV.Executed the re-launch of the 3 biggest whisky brands in Pernod Ricard’s portfolio simultaneously which reduced the forecast launch time from 1,5 year to 6 months.Orloff Vodka Assistant/Brand Manager (2002-2005)Led consumer and customer marketing strategies and execution for Orloff Vodka, second biggest vodka brand in BrazilConvinced the leadership team to re-launch Orloff Vodka after 15 years with a 360o campaign resulting in a growth of 19% volume vs previous year -
Trainee/InternUnilever Jan 2000 - Dec 2001Blackfriars, London, Gb
Thiago Bersou Skills
Thiago Bersou Education Details
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Hyper IslandStorytelling -
Pontifícia Universidade Católica De São PauloPsychoanalysis Semiotic
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Espm Escola Superior De Propaganda E MarketingComunication
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Magno Escola IntegradaHigh School
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Nossa Senhora Das GraçasHigh School
Frequently Asked Questions about Thiago Bersou
What company does Thiago Bersou work for?
Thiago Bersou works for Edelman
What is Thiago Bersou's role at the current company?
Thiago Bersou's current role is SVP Group Strategy Director - Ex Diageo, Saatchi& Saatchi, VML.
What is Thiago Bersou's email address?
Thiago Bersou's email address is tb****@****.com.br
What schools did Thiago Bersou attend?
Thiago Bersou attended Hyper Island, Pontifícia Universidade Católica De São Paulo, Espm Escola Superior De Propaganda E Marketing, Magno Escola Integrada, Nossa Senhora Das Graças.
What skills is Thiago Bersou known for?
Thiago Bersou has skills like Strategy, Customer Insight, Marketing, Marketing Strategy, Advertising, Brand Management, Digital Marketing, Marketing Management, Fmcg, Entrepreneurship, Strategic Planning, Marketing Communications.
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