Tom Betts Email & Phone Number

Grand Rapids, Mi, Us

Grand Rapids, Mi, Us

While at Calvin's School of Business, I have served as Associate Dean, Chair, Program Director, and Professor. I specialize in teaching Marketing, Consumer Behavior, Professional Selling and Business Internship classes to undergraduate business and marketing majors. We Integrate experiential learning (with business clients) into courses. I also do research on experiential learning, online learning, authentic relationships with stakeholders in Marketing, and book publishing trends in the U.S.

Business, Strategy, Marketing, and Research Consulting for small businesses, websites, direct marketing firms, publishers, film companies, hospitals, nonprofits and others. Examples below:• Reformed Benefits Association: Conducted research with their plan participants and on the employee benefits market to develop a marketing strategy for growth.• Breeze Church Management Software. Business analysis, marketing planning, and strategy. • Bowker: Book Publishing Market Intelligence Report. Analyzed the consumer book purchasing panel data and trends in the market to create publishing industry reports and presentations.• EthnoGrapic Media—Director of Strategic Partnerships: Coordinated partnerships for content, distribution, marketing, and strategy for this educational nonprofit organization that explores the critical issues of our time through film. • TrueSuccess: Marketing and strategy development for this youth character development curriculum used in schools and after school programs.• Ten Sixteen Recovery Network: Marketing and strategy development for a full-spectrum substance abuse program located throughout Mid Michigan.• NextWork. Partner in the launch of a new office and work model for businesses that want a flexibility and support services in a collaborative and innovative environment.• Christianity Today International/Your Church Resources. Led the strategy development for marketing, distribution, and products in their line of church leader resources.• Marketing Agency Support: Marketing, strategy, tactics, and client work for XLER Marketing and Brand Consultancy and The Image Group. • Nonprofit Marketing and Business Strategy for several clients.

Led marketing and sales to launch and grow this web-based tool. TheCommon.org connects people who have the ability and desire to serve with people who have needs, inside their community and throughout their network of ministries.

Lead a team of marketing and internet experts to bring a consumer focus to Zondervan’s strategies • Website strategy for Zondervan.com and related microsites • Internet marketing through email newsletters, blogs, podcasts, sampling, social networks, SEO/SEM, mobile • Direct-to-consumer sales through Zondervan ChurchSource and eZondervan (downloads) • Consumer convention strategy and execution (e.g. National Pastors Convention) • Broad-based research to drive product, marketing, sales, and corporate strategies • Analytics and tracking of marketing resultsOther Responsibilities: • Co-leader of digital/online team serving emerging markets with new formats of content (audio, ebook, video, mobile, subscription) • Co-lead category management teams with Borders/Walden, Wal-Mart • Managed marketing IT systems—consumer database, research, web. • Represented Zondervan to partners, authors, retailers, trade associations, and HarperCollins

Grand Rapids, Mi, Us

• Responsible for the development of strategies that maximize corporate selling and marketing efforts through key accounts across all sales channels and product lines to increase revenues, profits, and market share. • Lead the Sales and Marketing teams in the development process for new title strategies and product promotions. • Oversaw trade shows, catalogs, order forms, co-op advertising, product promotions (from approval through system implementation and analysis of effectiveness), market share research, and tracking of Sales and Marketing spending. • Lead company-wide projects to study issues and implement needed strategies for change—such as the overhaul of the complete product information database, trade show strategies, and Internet site subcommittees.

Grand Rapids, Mi, Us

Director with P&L responsibility for the $6.5 million Zondervan ChurchSource direct marketing division. Along with a staff of six people and a variety of out-sourced vendors (ad agencies, database, fulfillment, customer service, list rental, and collections) served the church and pastor market to “Equip them for Effective Ministry” through sales of Zondervan products. Grew the business from $3.8 million to $6.5 million with average profits of 13%. Also, directly responsible for all aspects of Zondervan’s church resource partnerships (Youth Specialties and The Willow Creek Association). Heavily involved in product development and author relations.

Grand Rapids, Mi, Us

Performed or managed all research for the company. Used a variety of techniques (direct mail, Internet, focus groups, etc.) to research customer satisfaction, retailer needs, product development preferences, consumer desires and habits. Responsible for the development of Marketing Department budgets and tracking systems. Managed the development of a consumer database strategy and a marketing/promotions planning database for the department. Served on the Marketing Leadership Team. Lead some cross-departmental task forces for special projects.

Responsible for all marketing, advertising sales, circulation, fulfillment, systems, research, and production for a denominational publisher's magazines. Led the marketing effort for foreign language books. Sales representative for all printing done for other organizations by the in-house printing plant. Increased sales and revenues consistently.

Lisle, Illinois, Us

Business Manager for The Journal of Christian Nursing. Responsible for all noneditorial functions including marketing, circulation, fulfillment, fundraising, computer systems, budgets, research, production, and buying and selling of advertising. Also helped with marketing of InterVarsity Press books.

Director for an active high school youth program. Managed a staff of eight volunteers, taught Bible classes and small group studies, and coordinated a wide variety of events. Was involved in Leading Youth Groups for over 10 years total.

Atlanta, Georgia, Us

Account Manager in the Financial Systems Division. Responsible for selling computer systems, teller stations, check-processing systems, and other equipment to banks, savings and loans, and credit unions.

Mba

Bba, Marketing

Education record