Thiago B. Francisco Email & Phone Number

Valinhos, São Paulo, Brazil

o Above Premium & Sub Low price brands management (Dallas Classic, Luxor-Harmony, Parliament and Benson & Hedges).o Relaunch of “Dallas Classic” brand.o Innovation management (NPD).o Integrated marketing plan (POS activation, consumer and trade activation).o Nielsen / GFK analysiso Budget Management.

o Support development of Trade Engagement platforms in order to generate sales increase and clerk education through online and offline tools.o Support sales regionals to develop tactical activities.o Development of loyalty pay for performance program to replace visibility contracts.o Budget Management.o People Management (4 direct reports).- People.

o Repositioning of Café Pelé brand under new strategy, focusing on the special touch of every women in her process of making a good cup of coffee.o Integrated marketing plan (POS activation, consumer promotion, social media and TV advertising)o Marketing Intelligence management (Nielsen, Kantar & Ad Hoc researches).o P&L Management and evaluation.o People.

São Paulo Area, Brazil

o Repositioning of Kleenex brand from cold and flu to daily care solutions by re-launching entire portfolio under new visual identity, reaching facial tissue market leadership for the first time in Brazil (39% of SOM).o Drive category growth and ensure profitability by assortment revision and strategic execution plan focused on pharmacy channel (+23% of NS.

São Paulo Area, Brazil

o Responsible for planning and launching Scott line extension in Brazil: a new product line (12 SKUs), focused on delivering essential kitchen & care solutions through premium product mix and one shop stop POS execution. This launch increased Scott brand profitability in 1200 BPS.o Development of Scott Duramax cleaning cloths through educational campaign.o.

São Paulo Area, Brazil

o Development of concentrate platform for fabric conditioners in Brazil, by launching “Fofo Concentrado” (a low tier Fabric Conditioner Brand) and “Comfort 1 Enxague” (a product for semi-automatic machines) in order to increase category’s penetration and profitability.o Development of Fofo brand through integrated marketing plan focused in Northeast.o.

São Paulo Area, Brazil

o OMO brand innovation planning, which includes sales forecasting, price positioning, POS material and in store activation.o Coordination of S&OP process for the category.o Strategic pricing definition, implementation and tracking for solution wash category.o P&L Management and evaluation.

São Paulo Area, Brazil

o Development of Café do Ponto coffee shop channel by new product development, promotional activities and premium coffee beans sales growth. –o Strong relationship with main suppliers, such as Coca-Cola, Souza Cruz and General Mills, in order to generate co-branded activation and increase revenue.

Marketing

Education record