Thiago B. Francisco Email and Phone Number
Tenho mais de 15 anos de experiência em grandes empresas de bens de consumo nas áreas de marketing e trade marketing. Atuei como gerente de marca, de produto e de engajamento do varejo, liderando projetos de planejamento estratégico, branding, NPD, campanhas de comunicação (on e off-line), captação e conversão de leads, estratégia comercial multi-canal e pricing. Atuando como gestor de pessoas e times multidisciplinares.Nos últimos 5 anos tenho desbravado os desafios de empreender no varejo de moda geek e acessórios, exercendo resiliência, criatividade e diversos skills de marketing e vendas.Sou um profissional hands-on, com perfil altamente analítico e focado em resultados.
Piticas Moda Criativa Ltda.
View- Employees:
- 115
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Franchise OwnerPiticas Moda Criativa Ltda. Dec 2019 - PresentValinhos, São Paulo, Brazil
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Brand Manager Sub Low & Above PremiumPhilip Morris International Feb 2016 - Jan 2017o Above Premium & Sub Low price brands management (Dallas Classic, Luxor-Harmony, Parliament and Benson & Hedges).o Relaunch of “Dallas Classic” brand.o Innovation management (NPD).o Integrated marketing plan (POS activation, consumer and trade activation).o Nielsen / GFK analysiso Budget Management. -
Trade Engagement ManagerPhilip Morris International Feb 2015 - Feb 2016o Support development of Trade Engagement platforms in order to generate sales increase and clerk education through online and offline tools.o Support sales regionals to develop tactical activities.o Development of loyalty pay for performance program to replace visibility contracts.o Budget Management.o People Management (4 direct reports).- People Management (4 direct reports).
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Brand ManagerCia. Cacique De Café Solúvel Jan 2014 - Jan 2015o Repositioning of Café Pelé brand under new strategy, focusing on the special touch of every women in her process of making a good cup of coffee.o Integrated marketing plan (POS activation, consumer promotion, social media and TV advertising)o Marketing Intelligence management (Nielsen, Kantar & Ad Hoc researches).o P&L Management and evaluation.o People Management (2 direct reports). -
Kleenex Brand ManagerKimberly-Clark Mar 2012 - Oct 2013São Paulo Area, Brazilo Repositioning of Kleenex brand from cold and flu to daily care solutions by re-launching entire portfolio under new visual identity, reaching facial tissue market leadership for the first time in Brazil (39% of SOM).o Drive category growth and ensure profitability by assortment revision and strategic execution plan focused on pharmacy channel (+23% of NS growth / +400 BPS of GM).o Development of Kleenex brand digital media platform.o Launch of Kleenex Facial Cleansing Wipes.o P&L Management and evaluation.o People Management (3 direct reports). -
Scott Household Product ManagerKimberly-Clark Sep 2010 - Feb 2012São Paulo Area, Brazilo Responsible for planning and launching Scott line extension in Brazil: a new product line (12 SKUs), focused on delivering essential kitchen & care solutions through premium product mix and one shop stop POS execution. This launch increased Scott brand profitability in 1200 BPS.o Development of Scott Duramax cleaning cloths through educational campaign.o People Management (1 direct report).o P&L Management and evaluation.
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Fabric Conditioners Market Development CoordinatorUnilever Sep 2009 - Sep 2010São Paulo Area, Brazilo Development of concentrate platform for fabric conditioners in Brazil, by launching “Fofo Concentrado” (a low tier Fabric Conditioner Brand) and “Comfort 1 Enxague” (a product for semi-automatic machines) in order to increase category’s penetration and profitability.o Development of Fofo brand through integrated marketing plan focused in Northeast.o Coordination of S&OP process for the category.o Comfort and Fofo in store activation and POS execution.o P&L Management and evaluation.o People Management (1 direct report). -
Solution Wash Trade Marketing AnalystUnilever Jul 2008 - Sep 2009São Paulo Area, Brazilo OMO brand innovation planning, which includes sales forecasting, price positioning, POS material and in store activation.o Coordination of S&OP process for the category.o Strategic pricing definition, implementation and tracking for solution wash category.o P&L Management and evaluation.
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Marketing AnalystSara Lee Cafés Do Brasil Jul 2007 - Jul 2008São Paulo Area, Brazilo Development of Café do Ponto coffee shop channel by new product development, promotional activities and premium coffee beans sales growth. –o Strong relationship with main suppliers, such as Coca-Cola, Souza Cruz and General Mills, in order to generate co-branded activation and increase revenue.
Thiago B. Francisco Education Details
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Colegio Agostiniano Mendel
Frequently Asked Questions about Thiago B. Francisco
What company does Thiago B. Francisco work for?
Thiago B. Francisco works for Piticas Moda Criativa Ltda.
What is Thiago B. Francisco's role at the current company?
Thiago B. Francisco's current role is Marketing Manager | Brand Manager | Product Manager | Category Manager | Trade Marketing Manager.
What schools did Thiago B. Francisco attend?
Thiago B. Francisco attended Escola Superior De Propaganda E Marketing, Colegio Agostiniano Mendel.
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