I am responsible for overseeing and managing our clients' online advertising campaigns to ensure that their ads reach the right audience, at the right time, at the right price and thus generate the highest possible return on investment (ROI).My tasks include strategic planning, implementation, optimization, A/B testing, consultancy and analysis of Google Ads campaigns to maximize ROAS and achieve business goals.I further lead and mentor junior team members, helping them develop their skills within paid search and digital marketing.Notable clients: Realmæglerne, Visma Logbuy, Kvänum Køkken, Tandbro.dk, Mille og Lykke, Sikkerfraflytning, Flora Danica, SVEA Finans m.m.

As a Senior Paid Search Specialist turned PPC Manager, I've evolved by crafting impactful strategies, managing budgets, nurturing client relationships, and providing senior-level guidance within my team.Consistently driving economic efficiencies and remarkable growth for clients' PPC/SEM activities, I notably led the inception of Miele’s Nordic Google Shopping, achieving a six-digit monthly revenue in Euros by Q4 2023.Transitioning to Paid Search Manager, I've led strategy, mentored juniors, and coordinated off-site teams in India. My track record reflects successful client cases and a constant pursuit of innovation in paid search marketing, aiming for business growth and campaign optimization.Passionate about delivering unparalleled value, I leverage expertise to create enduring impact in the ever-evolving landscape of paid search marketing and management.Notable clients: Miele, Johnson & Johnson, Hybel, Øresundsbron, 7-Eleven, Bruun Rasmussen, Mattel, HRA Pharma, Lauritz Knudsen, Landal Greenparks, Pernod Ricard, Ryobi, Storcenter Nord, NyFortuna, Merck Sharp & Dohme (MSD Animal-health)

I helped clients build, maintain and optimize PPC activities based on strategies and objectives. From a performance marketing POV, I handled advertising from a ROAS driven perspective assuring that every action was considered and optimized for the highest possible return on ad spend.Key areas and responsibilities included but were not limited to:- Google Search Ads and Google Shopping management and optimization- Microsoft Search Ads (Formerly Bing) management and optimization- Keyword research- Google Shopping feed management (Data Feed Watch)- Ad copy development and optimization- Lead generation- Forecasting- New Bizz pitch development- Performance analysis and presentationsNotable clients: Tiger of Sweden, Montana Furniture, Luxplus, BlueCity (Now GreenMind), Adyen, Cykelgear.dk and more

I helped online- and fitness coaches develop and executive digital marketing activities in order to increase brand awareness, generate leads and grow their business in a sustainable and cost-effective manner.Key areas and responsibilities included but were not limited to:- Conversion optimized marketing- Lead generation- Brand Development and Positioning based on identification of pain-points and passions- Content development- Performance analysis- Educating Key Account Managers in Paid Social metrics- Monthly company-wide presentations and knowledge sharing sessions

OMI is an integrated advertising and media agency with an international perspective and client portfolio.I helped brands with their digital strategies, campaign execution and performance optimization. We optimize your marketing investment by creating unique media integrated customer experiences and brand relations – designed for an ever-changing digital reality.- Content Marketing Strategy- Paid Marketing: Inbound and Outbound (Google Ads, Facebook, LinkedIn, Snapchat)- Local (DK) & International Marketing (Nordics and Benelux)- Brand Strategy Developments- Google Analytics and Reporting- Paid Search Strategy Developments- Search Engine Marketing (SEM/PPC)- Keyword research- Customer Journey Analysis and Improvements- Presentations at Breakfast Briefings etc.

I helped Soulland improve and transform their online presence and website for continuous growth.During my employment at Soulland I was responsible for the development of new website features, implemented a successful remarketing program and took part in one of the biggest collaborations in brand history; the NIKE SB X SOULLAND FRI.DAY 0.2 for Nike SB's 15th anniversary. - E-commerce Optimisation (B2C+B2B; Direct to Consumer and Wholesale)- Online Marketing (Earned, Owned & Paid)- Brand Strategy- Social Media Operations (Paid Social, Brand & Reputation Management)- Email Marketing (B2C + B2B)- Press Relations; Coordination, Press Releases and Asset Management with both Danish and international high profile publications (Highsnobiety, Hypebeast, i-D, Soundvenue, Euroman and many more)- Copywriting for webshop, lookbooks and various brand media - Event and release coordination- International travels

- Customer Contact- Sales- Event Management

Part of the teaching staff for the AP degree in Multimedia Design and Communication. I taught communication, marketing and advertising in a modern perspective shaped by digital and social media; hereunder how such is useful to companies in crowd-sourcing, crowdfunding and how crowd participation alters business practices. During my employment I further was responsible for planning a interdisciplinary case-competition in collaboration with Danske Bank, as well as a 2-week exchange trip for 3rd semester students travelling to Universidad Europea de Madrid.Key duties:- Preparation of semester plans- Developing of course materials- Teaching, sparring and guidance within Marketing and Strategic Communication- Administrative tasks: Project Planning and Accreditation Applications for the Danish Ministry of EducationSkills and Experiences:- Trendspotting- Public speaking (from 30 to +400 attendees)- Compilation of accreditation applications

Make waiting Pleasant..Key duties:- Brand Development- Copywriting and proofreading- Development of content strategies and marketing material- Creating traffic and awareness through blogs and events

Kaospilot Hive is specially designed for early-stage entrepreneurs in the creative field.It's a community designed to fuse the culture of Kaospilot with emerging thinkers and develop their ideas in creative space. Kaospilot Hive provides an infrastructure that will connect and inspire entrepreneurs to create an international impact.Duties:- Content creation and curation- Event planning, promotion and execution- Documentation and debriefing- Storytelling and branding- Creating traffic and awareness through blogs and eventsResults: - 28% increase in likes on Facebook page

Part-time position at Shareplay (Now Interactive Denmark) where I served as a coordinator for the monthly event "SpilBar" that evolves around networking, entrepreneurship and knowledge sharing in the computer game industry.Duties:- Coordination of a recurring monthly event (SpilBar)- Identifying relevant speakers as well as arranging for their travels and accommodations- Anchorperson at networking events (SpilBar etc.)- Debriefing of meetings and events- Content marketing and lead generation- Communication with specific target audiences via social media accounts and newslettersEvents and Conferences I've been involved with:- SPOT Interactive 2013, 2014, 2015- Pixel Jam 2012- Game Changer Game Jam (Kaospilot exam project)- Media Architecture Biennale 2014- SpilBar (Recurring monthly event)

During my master I served as a mentor in a project at Aarhus University that seeks to match young bachelor students with experienced master students in order to give younger mentees guidance and support, in an attempt to lower dropout rates as well as increase students' grades and overall well-being.(Unpaid - volunteer basis)

The village of Sølund is a home for people with extensive physical and mental handicaps. They focus on a good life for the individual within a community, and one of the key aspects of the work is making sure that the individual resident has the essential fundament for personal growth and improvement in his or her life. The village consists of 14 independent residences with approximately 230 residents aging from 18 to 100 years old and 650 employees.

While studying for my bachelor in Marketing and Management Communicaton, I started a company with a fellow classmate. Our initial concept was to import low-cost HDMI converters for MacBooks and we managed to sell a smaller amount, before we abandoned the venture. While our short-lived company by no means can be considered a succeed, there was plenty of valuable experiences and insights into the entrepreneurial world.