Tim Blaylock Email & Phone Number

Southern California

• Responsible for profit growth, depletion growth, and business development for Edrington Americas' brands (The Macallan, Highland Park, The Famous Grouse, Wyoming Whiskey, Noble Oak Bourbon, No 3 Gin, and Brugal Rum. *.
• Delivered Edrington Americas P&L objectives for Western Business Unit which increased Net Sales Value CAGR +13% FYTD March 2019. #1 growth division for 5 consecutive years.
• Reduced selling costs by $300K through pricing and margin management across the Edrington portfolio.
• Showcase and launch of Macallan 1824 Decanter Series in Las Vegas January 2015.
• Successful brand launches of Macallan Rare Cask, Highland Park Dark Origins, and Snow Leopard Vodka (Seattle focus) 2014.
• Successful brand launches of Brugal rum and Black Grouse blended whisky throughout the West region 2012/2013.

• Director of Sales (Consultant)Clients: Moutai Beer & Bai Jiu, M&C Tequilas
• Identify and present strategic sales plans to distributor network to include price structures, discounting and margin evaluation.
• Distributor management and brand development to include targeted channel focus and product positioning.
• Strategic consulting to include business plans, sales strategy development and forecasting.
• Advise clients and provide direction to capture successful route-to-market concepts.
• Create effective account focused marketing strategy to drive sales in key accounts.

• Responsible for the national sales and marketing brand initiatives for IS VODKA in the US. Conceived a national distribution strategy to develop and execute sales goals, events initiatives, price positioning and.
• Responsible for 10 direct reports located in CA, NV and NY selling to on premise, off premise and chain stores.
• Increased sales 64% August-December 2009 vs. 2008 through competitive pricing implementation and account based events.
• Implemented new sales structure in all markets resulting in a 30% reduction in overhead costs.
• Streamlined events management reducing general event spend by 50% in the first 90 days.
• Directed events and public relations management activities through internal sales team reducing annual PR costs by $60K.

• Recruited to investigate sales and business processes, modernize sales reporting systems, assess new product and/or category opportunities to augment existing portfolio. Concurrently accountable for business planning.
• Appointed transition lead for Nolet Spirits (Ketel One) joint venture to Diageo. Worked in partnership with Diageo and Booz Allen firm.
• Devised brand sales quotas for all regions to include by state, by size, by distributor for 5 consecutive years.
• Formulated and instituted sales reporting systems to track and monitor direction of sales, resulting in $500K annual savings in SG&A expenses.
• Provided monthly brand sales summaries and results of the top 5 markets to President, EVP Sales and Ownership.
• Presented multiple sales topics and industry specific presentations at national sales meetings.

• Implemented pricing strategy for all markets nationally. Evaluated distributor margins to optimize sales revenue through annual distributor price increases for all markets. Worked with sales, marketing, finance and IT.
• Crafted brand growth plan ($10M annual budget) for distributors to invest locally in trade, national accounts, marketing and events.
• Implemented 3 year pricing strategy for all markets. Average annual incremental revenue achieved over $4.5M.
• Evaluated distributor margins across all Ketel One sizes and markets. Developed a tactical plan to implement new distributor margin standards increasing Ketel One margins by 3%.
• Presented Ketel One brand value and margin standards to top wholesaler owners and senior management for implementation.
• Presented annual sales plans, industry category information and sales tools to regional sales teams with SVP National Sales.

• Created a 5-year plan that identified strategic opportunities for sales tracking, category management, pricing, sales reporting systems, budgeting/planning and new hire sales training initiatives.Results:
• Provided new monthly Nielsen category reviews to senior management, division managers and regional managers.
• Consolidated and presented industry and spirits category trends at annual national sales meetings.
• Developed a 2-week training program for new sales employees. Trained 25 sales employes from Janaury 2003 to June 2008.
• Co-created brand standards with senior management to include shelf merchandising, chain pricing, on premise pricing and profit comparison presentation for customers.
• Participated in regional sales account calls, distributor reviews, sales blitz's and retail shelf and display surveys.

• Responsible for growing depletions and gross profit on all Fetzer brands through chain, club and drug segments in the Southern California and Las Vegas markets. Concurrent accountabilities included distributor.
• Increased sales on Fetzer Premium Varietals by 7.2% FYTD May 2001-April 2002.
• Boosted Fetzer Barrel Select gross profit by $260K through distributor management, buyer calls and trade execution.
• Introduced major sales and marketing programs at headquarter level to Albertson's, Ralphs, Vons, Trader Joe's, Costco, Sam's and Gelson's.
• Completed my MBA the last 2 years as Area Sales Manager.

• Responsible for the sales execution on all Fetzer Premium Varietal Wines, Barrell Select, Bel Arbor and McPherson Wines in the Southern California market. Additional responsibilities to include weekly distributor field.
• Improved Fetzer's share of mind at the distributor through attending local district sales team meetings and providing valuable marketing support.
• Presented Nielsen grocery chain data to the distributor at monthly general sales meetings on all Fetzer brands while providing sales tools to achieve quotas.
• Provided hands-on leadership to distributor sales division through weekly sales calls and marketing follow up.
• Prepared and organized chain market surveys (250 stores) to include 6 survey teams in the Southern CA area. Teams were comprised of distributor managers and Brown-Forman brand managers.

• Responsible for the development of the Chain Account Sales Associate (CASA) program "feet on the street" initiative. Provided leadership and sales coaching for 3 direct reports in the Orange County, San Diego and San.
• Awarded "Presidential Bonus" for exceptional brand growth and CASA program success.
• Achieved record IRI scan growth and distribution on all GBIC brands in San Diego.
• Generated 39% growth on the GBIC brands (Guinness Stout, Bass Ale and Harp Lager imported beer brands.
• Established brand standards for off-premise on all GBIC brands.

• Responsible for growing sales on Guinness, Bass, Harp, Pilsner Urquell and Red Stripe beer brands in Los Angeles, Orange County and Inland Empire-focus on on-premise.Interfaced with wholesalers W.A. Thomson, Haralambos.
• Increased sales on GBIC brands by 35% in 1997 versus prior year.
• Achieved 23% sales growth on Bass Ale in 1997 driven by effective re-launch campaign for Harbor Distributing.
• Prepared and conducted trimester distributor business reviews and planning meetings.

Mba, Business Administration

One of the key "take-aways" that I learned throughout the program at Redlands was that each person within a group offers different skills.

Ba, Communications