Thomas B. Email & Phone Number

Kirkland, WA, US

Seattle, Washington

• Utilized Microsoft Dynamics CRM to track, maintain, and organize client information and leads
• Created promotional materials of successfully completed projects on InDesign to attract future leads
• Conducted Market Research on competitors and architecture firms to fulfill common client needs
• Promoted Arup’s structural, civil, and electrical engineering services to potential project bids and clients

Greater Seattle Area

• Reported and analyzed weekly SEM updates to track ROAS, impressions, bidding, conversion rate optimization, as well as user engagement
• Conducted competitor and quality score analysis which conversion rate optimization team used to guide upcoming landing page testing
• Created and tested ad copies, landing pages, and A/B testing for various digital marketing campaigns, resulting in 23% increase in LTV, 17% increase in CTR, and 6% increase in conversion rate
• Became certified in Google AdWords while also frequently using Bing Ads and Yahoo Gemini

Renton, WA

• Assisted in writing 820 user stories for the new eCommerce platform, allowing the eCommerce team to finalize project implementation plan
• Mapped out extensive and complicated eCommerce fleet integration process to identify gaps and improve quality of dealer trainings
• Created training guide for eCommerce fleet integration, ultimately reducing manual tasks, errors by vendors/employees, and increased efficiency in online orders
• Through excel, analyzed Online Parts Counter contract information, RSL Display orders, and MAAP fleet discount program to reduce deficiencies and costs

Greater Seattle Area

• Assisted students in preparing speeches for academic and professional purposes
• Helped students improve on speech delivery to demonstrate confidence, organization, and ethos

Greater Seattle Area

• Promoted club through social media growth strategies, resulting in 166 new members in first two quarters
• Informed UW community of the mission via direct/digital marketing like flyers, social media, and email

Greater Seattle Area

• Led quarterly events like Tiger Launch and Startup Showcase to promote entrepreneurial spirit
• Assisted members in starting their own business through mentorship and providing resources

Seattle, Washington

• Utilizing Agile CRM, reported on and monitored digital analytics on key performance indicators to measure success of content marketing and branding campaigns
• Integrated email and social media marketing within Agile CRM to increase web/digital engagement to promote brand message to clients
• Collaborated with multiple team members to design, implement, and execute marketing strategies such as content marketing, social media, and public relations on Agile CRM

Seattle, Washington

• Collaborate with Buerk Center to promote and market entrepreneurship workshops, startup resources, and events like Build Your Own Business, Tiger Launch, Bark Tank, and Lavin
• Speak to large classes, clubs, and student organizations to empower them to expand their entrepreneurial drive
• Assist students in bringing their startup ideas to reality and further educate them on how to flourish in the startup world

Greater Seattle Area

• Crafted and enhanced advertisements, informational marketing videos, content marketing, and email marketing to grow active users by 22%
• Managed social media marketing campaigns to improve B2B and B2C marketing efforts, resulting in 12% more business partnerships and 18% more website traffic
• Conducted market research on online consumer behavior and CSR to report marketing strategies in order to identify marketing opportunities and effectively engage target audience

Greater Seattle Area

• Created professional and engaging content on blogs, social media platforms, and email marketing campaigns, resulting in 61.7 million media impressions, 538k website visits, and 31k eNews subscriptions
• Crafted media alerts and press releases to promote events around Washington and Idaho

Sammamish, Washington

• Recruited members, alumni, and professionals
• Guided Skyline DECA to becoming the largest chapter in Washington DECA history
• Coordinated chapter campaigns for DECA Inc. International Campaigns
• Earned Skyline DECA THRIVE Level Achievement in Promotional, Membership, and Community Service Campaigns
• Organized chapter bonding events

Bachelor Of Arts - Ba, Communication And Media Studies, Junior

Activities and Societies: Unite UW, UW Department of Communication Speaking Center, Startup UW, UW American Marketing Association, Society.

Education record

High School Diploma

Activities and Societies: Track and Field Scholar Athlete 2013, 2014, and 2015, National Honors Society Member, DECA member 2013-2016.