Passionate about advancing the future of industrial technology, I lead globally dispersed teams in building, scaling, and launching groundbreaking products, technologies, and applications in both large and startup environments. Currently, as part of the executive leadership team at 120 Water, I am leading a technical team of software developers and Saas/Cloud Operations and a team of product managers. Our team is focused on transforming the water industry by delivering ground breaking products that are helping our customers remove lead from their freshwater infrastructure.In my prior capacity as Chief Software Officer at Xylem (XYL), I lead a global software R&D team, an enterprise SaaS business and our Software Center of Excellence. Additionally, I help with M&A activities and am a part of our executive team driving digital transformation. I love mentoring and coaching my team to reach their full capacity and knowing when to stay out of their way.Career Highlights:✔ Founded startup and led successful exit of Verdeeco (sold to private equity backed Sensus); later acquired for $1.7B by Xylem.✔ Oversee Fortune 1000 Xylem’s global software R&D team, enterprise SaaS business, and Software Center of Excellence.✔ Directed M&A due diligence and integration strategy as part of executive team driving digital transformation.Areas of Expertise:📌Global Energy & Utilities Thought Leader📌Water, Gas & Electric Utilities📌 Solution Design & Implementation📌 Process Change Management📌 Forecasting📌 Analytics📌 BI | Financial Intelligence | Supply Chain Intelligence📌 Data Warehousing📌 AMR | AMI📌 Risk Intelligence📌 Product Management📌 Continuous ImprovementAdditional Strengths: P&L Ownership | Investor & Board Relations | Data Science & Analytics | Solution Design & Selling | Private Equity | Technical Leadership | Digital Transformation | Smart Grid | Business Strategy | Risk Management & Mitigation | Operations Management | Public & Private Cloud | Strategic Planning & Vision | Continuous Process Improvement | Cyber SecurityOpen to meeting like-minded utility and industrial technology industry enthusiasts, I welcome connection requests!
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Vice President OperationsMaplargeAtlanta, Ga, Us
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Chief Product Officer120Water May 2024 - PresentZionsville, Indiana, Us -
Vice President Of Engineering & Chief Software OfficerXylem Nov 2018 - Dec 2023Washington, District Of Columbia, UsAs Chief Software Officer, I lead 400+ direct and indirect reports across 5 teams in the US, Canada, India, China, Germany, and UK, as well as outsourced contracts in South America and Eastern Europe. I drive planning and execution of enterprise strategy for global software, analytics, and big data, and oversee:✔GLOBAL SOFTWARE GOVERNANCE – Partnered with Chief Cybersecurity Officer on design of enterprise software governance.✔GLOBAL CLOUD OPERATIONS – Lead product managers and sales engineers in continuously improving Sensus IOT devices and communications product lines with cutting-edge Software Applications.✔DIGITAL CONTINUOUS IMPROVEMENT – Key executive partner in M&A and digital transformation activities✔SOFTWARE ENGINEERING & ARCHITECTURE – Manage $45M R&D budget and 300+ global engineers/architects that deliver key software solutions.✔SaaS – Grew business to $50M ($17M at hire), leading 80+ application engineers in data centers utilizing private and public cloud infrastructure.Highlights:►Delivered enterprise initiatives, including first corporate single sign on solution for 50+ software packages, an enterprise data lake, and an inner-source program to end duplication in basic coding practices. ►Drove cost-saving initiatives to keep business profitable during and after COVID-19. ►Created enterprise IoT data management and product integration platform.►Support Corporate ESG goals through energy and water reduction of cloud facilities and software development application.►Nurture culture of high performance and excellence – 50% senior leaders under my leadership were promoted to enterprise level roles in Xylem.►Created process controls and policies for North America, Europe, and Asia. Advise on cyber regulatory policy decisions and implement controls to meet regulatory needs. -
Vice President Engineering, Data Science & Saas SolutionsSensus Oct 2014 - Oct 2016Morrisville, North Carolina, UsSensus – a part of Xylem’s digital portfolio – provides remotely-managed products and services that deliver the right data at the right time for investor-owned utilities, cooperatives, and municipalities.I was part of the executive team that led the $1.7B sale of Sensus from private equity – backed by the Jordan Group – to publicly traded Xylem. Following the acquisition, I integrated Sensus into Xylem portfolio of companies.Highlights:►Grew SaaS business to 1000+ customers and revenue from $17M revenue to $50M. ►Led software development team. Modernized standalone platform to multi-tenant operational platform increasing efficiency in cloud operations and reducing operational cost.►Participated in creation of management presentation for company sale. Presented software and data science information to key stakeholders and potential investors; led technology Q&A in due diligence. ►Integrated Verdeeco platform into Sensus corporate roadmap for SmartGrid, SmartWater, SmartGas, and Smart Cities.►Developed analytic strategy for Data Analytics solutions group, focused on delivering analytic applications to utilities that enhanced investment in communications, AMI, and SCADA networks. Created internal Analytics to reduce RMA cost and detect manufacturing defects in field saving company $5M in balance sheet reserves. -
Ceo And CofounderVerdeeco 2010 - 2014I co-founded Verdeeco, an early-stage big data and analytics company that built cutting-edge cloud-based software to bring utility’s legacy data to life.I led all strategic operating activities to scale the innovative big data and analytics company that served clients in the utilities sector including:✔Equity funding raise✔Team restructuring✔Investor relations✔Product management✔Software engineering✔Sales✔cloud operations✔Financial analysis✔Business development. Key Accomplishments:►Successfully led acquisition by Sensus USA (Private Equity backed by the Jordan Group) – resulting in positive ROI for all investors. Presented to management and Board of Directions; spearheaded negotiations, closing, and integration with Sensus.►Educated current and future customers on power of cloud computing and big data management. ►Negotiated outsourcing contracts for 3rd-party software development to speed products to market. ►Nurtured key partnerships and acquired angel investment for business. Led complex customer deals, business planning, and solidified beta customers for disruptive new business launch.►Verdeeco was recognized by Gartner in 2013 as a “Gartner Cool Vendor”
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Sr Account Executive - National Utility PracticeSas Oct 2007 - Apr 2010Cary, Nc, UsAs a Sr. Account Executive, I worked closely with solution architects and product managers to build out innovative solutions for the utility practice. Key Accomplishments:►Led complex solution sales in close collaboration with sales engineers, solutions architects, and product managers to design utility industry offerings. ►Met annual quota each year in role and closed largest utility analytic software sale to date.►Authored several thought leadership articles for the emerging data science market in utility space.►Partnered to deliver energy trading and risk analysis platform to our customer base. -
ConsultantCrow Family Farms Jan 2003 - Dec 2007
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Utilities Acount ManagerEsri May 2004 - Oct 2007Redlands, Ca, UsLeading solution sales for the Southeast in ESRI’s utility division, I: ►Interfaced with product managers to develop innovative add-ons to the ESRI platform for utilities. ►Led a solution engineering team and sales strategy to deliver ESRI technology in competitive utility environments. ►Collaborated with ESRI business partners to ensure ESRI technology was implemented in an impactful way for the customer ►Helped develop partner strategy in the utility industry. -
Sr. Account DirectorUai 1999 - 2004I was the twelfth person hired in this start up. Started as project manager and quickly moved to product management, sales engineer and eventually solutions sales lead for the south east. UAI built one of the first mobile engineering platforms on the ESRI software stack for utility design.
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Distribution Engineer IJackson Emc 1994 - 1999Jefferson, Georgia, Us
Brian Crow Education Details
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The University Of GeorgiaEngineering
Frequently Asked Questions about Brian Crow
What company does Brian Crow work for?
Brian Crow works for Maplarge
What is Brian Crow's role at the current company?
Brian Crow's current role is Vice President Operations.
What schools did Brian Crow attend?
Brian Crow attended The University Of Georgia.
Who are Brian Crow's colleagues?
Brian Crow's colleagues are Paul Calhoun, Caleb Carter, Matthew Dinh, Madison Treat, Dereck Angeles, Brian Roy, Bryan Pikaard.
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