Tom Brodeck Email & Phone Number

Durham, North Carolina, United States

Wayne, PA

• Working with finance, operations, marketing and delivery teams to support the Contracts process life cycle
• Preparation of change orders, price requests and contract execution
• Maintaining change orders and files as well as data for price requests through Workfront
• Using Salesforce to maintain data for price requests and change orders
• Helping to develop and implement the Workfront process for use in pricing requests.
• Developing change order budgets which range from thousands to millions of dollars.

Fort Washington, Pennsylvania

-Assisted the Digital Marketing team with day-to- day management of all digital marketing programs, including paid search (SEM) and display-Was responsible for the coordination, organization, execution, reporting, analysis and optimization of digital marketing acquisition campaigns (specifically paid search, display, affiliate, pay-for- performance, video.

Port Washington, New York

• Supported account team with deliverable's & insights from “Checkout Tracking” data systems with mass retailers Target, Sears, and Home Depot in cleaning categories.
• Data Preparationo Facilitated all technical aspects of data compilation & delivery to account team/clients. Assured quality and “on-time delivery” of data.
• Data Analysiso Analyzed retail sales data to develop insights & recommendations to account team.
• Metrics Designo Identified and created “success metrics” for key clients; reported performance results on a weekly basis. Worked with account team to identify KPIs in a variety industries.

Greater Philadelphia Area

• Social Media o Monitored Dial For Men Facebook social media activity including likes, reach, & visitor engagemento Specifically tracked visitor interactions versus benchmarks for: posts (clicks, comments, average.
• Media Planningo Reviewed media plans for Dial For Men and Dockers campaigns; gained understanding of reach/frequency/impressions/target audience metricso Obtained regular media plan “optimization” summaries from OMD.
• Marketplace Assessmentso Compiled data for competitive brands in the men’s body wash, shampoo, and body care categorieso Assisted in developing competitive category presentations including all media spending and.
• Creative Developmento Participated in development of internal Under Armor creative development campaign

Oakland, NJ

Assisted the account team in all aspects of promotional development & execution for Coty US fragrances. Included “brand activation” platforms such as digital coupons, sweepstakes, in-store programs, and sampling.

Franklin Lakes, NJ

Assisted crew in demolition and basic building projects for residential construction.

Bachelor Of Science Major, Marketing

Activities and Societies: Lambda Chi Alpha Fraternity Member, Rugby Team, American Marketing Association

Education record