Tom Brodeck Email & Phone Number

Durham, North Carolina, United States

Wayne, Pa

• Working with finance, operations, marketing and delivery teams to support the Contracts process life cycle • Preparation of change orders, price requests and contract execution • Maintaining change orders and files as well as data for price requests through Workfront • Using Salesforce to maintain data for price requests and change orders • Helping to develop and implement the Workfront process for use in pricing requests. • Developing change order budgets which range from thousands to millions of dollars. • Facilitating and organizing weekly business development operations contracts and status meetings. • Assists client services to resolve discrepancies in pricing and change orders relative to customer information.

Fort Washington, Pennsylvania

-Assisted the Digital Marketing team with day-to- day management of all digital marketing programs, including paid search (SEM) and display-Was responsible for the coordination, organization, execution, reporting, analysis and optimization of digital marketing acquisition campaigns (specifically paid search, display, affiliate, pay-for- performance, video, and re-targeting)-Used data (Google Analytics) to discover insight on specific promotions/campaigns that Nutrisystem ran on a daily basis-Used data to measure performance of specific channels in Nutrisystem (Paid Search, Display, Affiliate and Partnerships). -Managed the South Beach Diet Affiliate Program and assisted the management of the Nutrisystem Affiliate Program.

Port Washington, New York

Supported account team with deliverable's & insights from “Checkout Tracking” data systems with mass retailers Target, Sears, and Home Depot in cleaning categories.• Data Preparationo Facilitated all technical aspects of data compilation & delivery to account team/clients. Assured quality and “on-time delivery” of data.• Data Analysiso Analyzed retail sales data to develop insights & recommendations to account team.• Metrics Designo Identified and created “success metrics” for key clients; reported performance results on a weekly basis. Worked with account team to identify KPIs in a variety industries.

Greater Philadelphia Area

• Social Media o Monitored Dial For Men Facebook social media activity including likes, reach, & visitor engagemento Specifically tracked visitor interactions versus benchmarks for: posts (clicks, comments, average response rate), demographics, and page fans: identified insights & actions to improve productivityo Campaigns included engagement efforts such as “duck-tape Tuesday” and “box of tools” contestso Audited “The Color Run” celebrity posts for social media platforms including Tumblr and Facebook• Media Planningo Reviewed media plans for Dial For Men and Dockers campaigns; gained understanding of reach/frequency/impressions/target audience metricso Obtained regular media plan “optimization” summaries from OMD (media buying agency)• Marketplace Assessmentso Compiled data for competitive brands in the men’s body wash, shampoo, and body care categorieso Assisted in developing competitive category presentations including all media spending and identification of digital consumer communication platforms (Facebook, Twitter, Pintrest, You Tube)• Creative Developmento Participated in development of internal Under Armor creative development campaign

Oakland, Nj

Assisted the account team in all aspects of promotional development & execution for Coty US fragrances. Included “brand activation” platforms such as digital coupons, sweepstakes, in-store programs, and sampling.

Franklin Lakes, Nj

Assisted crew in demolition and basic building projects for residential construction.

Bachelor Of Science Major, Marketing

Activities and Societies: Lambda Chi Alpha Fraternity Member, Rugby Team, American Marketing Association

Education record