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Certified Pricing Professional (CPP) from the Pricing Professional Society (PPS). Passed all exams at 95% accuracy in July 2020. (only 3 people in the Adult Beverage Industry has passed this exam).20+ years of experience in pricing and revenue management within the adult beverage industry. Manage teams of 2 to 7 people with MBAs, CPAs, and members right out of college. Responsible for Budgets of $3 to $20 million. Responsible for over $2.5M in annual price promotion evaluations. Work with training Sales Forces of between 200 and 450 people on price structures and pricing tactics. Responsible for 25+ annual Brand Pricing Strategies.Why I love Revenue Management connected to Marketing:When Jack Daniels’ had four straight years of depletion declines in the US, I teamed with the marketing and sales team with an increase in brand expense of $7M ($36M to $43M). The key to successful growth was implementing a three-year price increase plan. It worked. The following year, the brand went from -2% to +2% volume growth. That started Jack Daniels' on its annual price increase plan.Skills:✪ Revenue Management✪ Margin Optimization✪ Process Improvement✪ Financial Planning and Analysis✪ Supplier Price Negotiations✪ Distributor Price Negotiations✪ Pricing Strategy✪ Price Structure Building and AnalyticsTechnology:✪ AC Nielsen✪ IRI✪ Stata Statistical Package✪ JMP by SAS Statistical Package✪ JDE✪ SAP✪ Spectra✪ Vistaar✪ Think-Cell add-in to PowerPoint✪ Envirocell
Grain & Barrel Spirits
View- Website:
- grainandbarrel.com
- Employees:
- 17
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Director Of Revenue ManagementGrain & Barrel SpiritsAtlanta, Ga, Us -
Sales Operations And Pricing DirectorBuzzballz, Llc / Southern Champion Feb 2022 - PresentCarrollton, Tx, Us* Built Numerator selling stories to sell in new brands to chain buyers. * Created 12 retail ad strategies by using the Numerator ad module. -
Sales Operations ManagerSapporo Vietnam Limited Feb 2021 - Sep 2023✪ Led price increase process that delivered $3.9M on an annual basis by optimizing FOBs and minimizing depletion allowances on Sapporo, Anchor, and Unibroue.✪ Built automated templates using VIP depletion data by retailers to evaluate the optimal quantity discounts.✪ Optimized Net Revenue by +20% by converting from High-Low pricing to EDLP in California and Hawaii. -
Financial Planning & Analysis, ConsultantPernod Ricard Nov 2019 - Feb 2021Paris, Ile-De-France, Fr✪ Increased California Chain Net Sales by 35% by identifying the primary pricing benchmark brand and the everyday price gap using Stata statistical software.✪ Created Off-Premise and E-commerce pricing strategy using retail and wholesale Bottle Price Indexing.✪ Engaged in the Price Structure simplification process for SGWS of California. 15 total deals to 7 total deals, 10 assortment deals to a maximum of 6. -
Pricing ManagerDelicato Family Wines May 2018 - Jun 2019Manteca, California, Us✪ Increased Chain Sales by 35% by creating a price elasticity model to determine where and when to spend price support dollars by State.✪ Price promotion effectiveness on Bota Box 3Ls led to 45% more Revenue for the Supplier and a 2% share-of-market gain for the retailer.✪ Complete oversight of national strategic pricing for all brands, including New Product Development.✪ Integrated two different Sales Teams on price structure best practices, which saved $245K in Discount Dollars paid to the distributors at the same time, growing volume by 3%. -
Price Strategy ConsultantDrinkworks Jul 2018 - Dec 2018✪ Led the Joint venture between Anheuser-Busch InBev (AB InBev) and Keurig Green Mountain, Inc. (Keurig) pricing strategy on Spirit PODs.✪ Created 50 advanced Excel pricing Models to game for All Open and Control States, including QD, Broker Commission, and Route-to-Market Costs for all State Sales Managers.✪ Developed 12 IRC, MIR, and Display strategies by State, by Chain incorporating pricing psychology and fact-based selling using Nielsen and IRI.
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Manager Of Financial Planning AnalysisVistaar Technologies Jul 2017 - Dec 2017Parsippany, Nj, Us✪ Successfully developed and implemented 160+ retailer-specific pricing models.✪ Identified and recovered $2M in missing revenues through detailed review and analysis of 350+ customer accounts.✪ Increased net revenue by 30% through pricing strategies and quick identification and action on margin opportunities. -
Senior Director Of Pricing And Sales PlanningSte. Michelle Wine Estates Feb 2013 - Feb 2017Woodinville, Washington, Us✪ Led Vistaar price structure platform implementation from Data Requirements through Go-Live.✪ Optimized velocity by line-pricing pricing groups Nationally after vetting Financial, Marketing, and Sales Impacts.✪ Developed skill sets of four New pricing analysts and one Senior Manager of Pricing. All were promoted within 2 years!✪ Eliminated profit leakage points on retail prices below suggested price floors, which netted $1.7M annually even after volume loss by executing price increases. -
Director Of PricingTreasury Wine Estates Feb 2011 - Feb 2013Melbourne, Victoria, Au✪ Optimized FOBs by evolving company culture from national FOBs to State-Specific FOBs which drove $1.6 million in the first year of implementation.✪ Optimized Revenue by changing company culture from national pricing benchmark brands to chain / State- Specific pricing benchmark brands.✪ Created methodology to vet whether narrowing By-the-Glass wine pricing is gross profit accretive or dilutive to the company and implemented price changes accordingly.✪ Developed 160 EDLP vs. price pulsing tactical models to vet, validate, and own the scenario, optimizing volume, share-of-revenue, and incremental gross profit. -
Director Of Revenue Management And Fact-Based SellingBeam Global Spirits & Wine May 2006 - Sep 2010New York, Ny, Us✪ Selected to lead the Commercial-side of a new $3M Vistaar price structure solution. Train and Coach 400+ Field Sales / Sales Trainers on how to use this pricing solution to maximize FOBs for Beam Global and how to negotiate the price with our distributors.✪ Negotiated $1.6M in investments from major distributors through NDAs and LMF.✪ Netted $1.6M in Gross Profit on Maker’s Mark price promotion strategies. -
Sales Operations ManagerBrown-Forman Nov 1984 - May 2006Louisville, Ky, Us✪ Jack Daniels’ profits rose 48% in the top 3 grocery chains resulting from winning at the point-of-purchase – using category management planograms and pricing strategies secured out-of-department displays.✪ Earned 2005 “All-Star” honors based on outstanding results by a selection committee of my peers.✪ Planned, coordinated, and facilitated the entire annual budget process with sales of $1.0B, cost of sales of $446.0M, and brand expense of $145.0M.✪ Coached, developed, and led a staff of 6 CPAs / MBAs. All 6 promoted within two years.✪ Developed a core set of financial reports and forecasting models that were adopted by all marketing teams.
Tom Brzezinski Skills
Tom Brzezinski Education Details
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Wisconsin School Of BusinessFinance -
University Of Wisconsin-MilwaukeeAccounting And Finance
Frequently Asked Questions about Tom Brzezinski
What company does Tom Brzezinski work for?
Tom Brzezinski works for Grain & Barrel Spirits
What is Tom Brzezinski's role at the current company?
Tom Brzezinski's current role is Director of Revenue Management.
What is Tom Brzezinski's email address?
Tom Brzezinski's email address is to****@****hoo.com
What is Tom Brzezinski's direct phone number?
Tom Brzezinski's direct phone number is +142548*****
What schools did Tom Brzezinski attend?
Tom Brzezinski attended Wisconsin School Of Business, University Of Wisconsin-Milwaukee.
What skills is Tom Brzezinski known for?
Tom Brzezinski has skills like Pricing, Pricing Strategy, Sales, Analytics, Alcoholic Beverages, Customer Insight, Forecasting, Management, Strategy, Market Planning, Strategic Planning, Marketing.
Who are Tom Brzezinski's colleagues?
Tom Brzezinski's colleagues are William Holl, Tyler Rothenberg, Mba, Alan Vollmer, Emily Zaborowski, Grace Bass.
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