Professional Experience• Web Management: Spearhead the comprehensive management of SouthHaven.org, including daily content updates, SEO optimization, and dynamic event calendar oversight. Streamline user experience to foster engagement and drive higher website traffic.• Digital Asset Management: Curate and manage a growing archive of visual assets in the cloud and Crowdriff platforms. Establishing partnerships with local photographers & creatives to ensure diverse, up-to-date imagery.• Content Creation: Design eye-catching visual content—graphics, flyers, and digital/print media—that enhances brand consistency across platforms. Develop cohesive narratives that align with our marketing goals.• Data Analytics & Reporting: Generate actionable insights through Google Analytics, Meta Business Suite, Placer.ai, and booking engines. Crafting reports that inform data-driven marketing strategies. Track and report KPIs to enhance digital strategy, recognize opportunities and maximize reach.• Community Engagement: Developed a weekly event bulletin after recognizing a need for readily available resources, and leveraged it as a marketing tool to drive traffic to designated web elements. Distributed weekly across multiple platforms. Implements robust event marketing strategies to promote signature events, and to broaden the typical shoulder season.Key Skills• Digital Marketing Strategy: Campaign Development, Content Marketing, Brand Awareness• Data Analytics: Google Analytics, Placer.ai, Meta Insights, BookDirect, Beaconstac, Linktree• Web Management: Tempest CRM, iDSS Cyclone, Wix, Google Analytics, Content Optimizationt• Community Outreach: Stakeholder Engagement, Newsletters, Public RelationsAchievementsMoody on the Market 40 Under 40 Class of 2024 | Recognized for work with the South Haven CVB

Established a marketing agency in 2020 to support individuals and businesses in building resilient digital infrastructures amid Pandemic-era challenges. Over four years of experience in website creation and management as a Wix Web Partner, specializing in integrated sales platforms, SEO optimization, and traffic generation. Proficient in social media management, content creation (newsletters, photos, videos, podcasts), event promotion, email and MMS marketing, and the development of digital and print marketing materials. Led local fundraising efforts to strengthen community connections and brand visibility.

Implemented a standardized bar with popular brunch cocktails and signature beverages. Increased business and positive customer reviews through targeted in-house marketing, social media engagement, and web promotions. Spearheaded restroom renovations to exceed ADA standards, enhancing overall experience for handicapped guests. Engaged with local organizations & business associations to increase awareness and effectively partner for collaborative events. Managed transactions, inventory, and cleanliness standards to ensure smooth operations and compliance. Collaborated with team members to streamline workflows, boosting overall satisfaction.