Tom Burchard Email & Phone Number

Dublin 2, Ie

I am an Associate Director within Song, with a background in design and innovation. I focus on understanding and designing the complex encounters that constitute the rich and multi-dimensional relationships between people and our clients’ businesses. Within Song, Experience Design is the practice of strategy-led design that creates products, services, and brand engagements that make people think, feel, and behave differently.

Dublin 2, Ie

By combining Industry X's innovation, design and engineering expertise with Accenture’s industry knowledge and full range of consulting, technology and digital capabilities, we provide the vision and end-to-end capabilities to help clients become industry disruptors, innovate at the speed of a start-up and commercialize at scale.We recognize that human-centered innovation is the key to client's growth in the 21st century. The Boston Forge is the centerpiece, serving clients in the Life Sciences, Consumer Goods, Industrial, and Retail industries. Our goal is to help companies innovate new physical products, services, experiences and businesses in an age of smart connected products and environments.

Altitude is a collective of creative thinkers united in a common purpose: to bring our clients business success. We believe that true innovation arises when talent and spirited intellectual engagement meet business acumen and a deep understanding of consumer needs and desires. Our expertise in design strategy, design innovation, product realization, and brand expression allows us to help clients clearly define their goals, differentiate themselves from competitors, lessen their impact on the environment, and offer solutions that are wholly relevant to consumers.

Boston, Ma, Us

As Chief Experience Officer, I focused on understanding and designing the complex encounters that constitute the rich and multi-dimensional relationships between people and companies. At Continuum, Experience Design is the practice of strategy led design that creates products, services and brand engagements that make customers think, feel and behave differently.

Boston, Ma, Us

Vice President of Brand Experience at Continuum, a global innovation design consultancy with 150 employees, responsibilities include leading the company’s brand experience team in the use of human-centered methodologies to explore and deliver branded encounters. Envisioned and staffed an interdisciplinary team of brand strategists, communications designers and retail specialists in an effort to better assist clients in the definition and translation of their brand attributes into meaningful product, service and environment encounters. Lead creative professionals to identify new opportunities that connect brands and people in powerful ways by integrating all forms of communication and experience around a consistent visual, verbal and sensory message.

Medford, Ma, Us

Experience Design is a contemporary approach to innovation and design that places emphasis on the quality of the user experience. Traditional design practice has primarily focused on the functionality of the design, with the user experience as a secondary consideration. And while a working design is critical for success in the market, Experience Design recognizes that care must be given to the way in which the user interacts with, or experiences the design. By planning for positive experiences throughout the entire design process our creations, be them products, services or events, will reach higher impact, not only through their functionality, but through their cultural relevance and true ability to integrate themselves into the lifestyles of the people.

Amsterdam, Nederlands, Nl

Director of Industrial Design for the Polaroid Corporation, a provider of instant photography and high technology products worldwide. Initiated a corporate design group focusing on user based design processes and brand strategy. Charged with maximizing design and innovation as an integral part of Polaroid's revitalization, with a focus on ensuring its visual communications were meaningful, distinctive and consistent.Responsibility for the holistic integration of product development and brand strategy with the other corporate design functions including: graphic design, package design & engineering, instructional design, print production, and creative services. Lead Polaroid’s brand strategy initiative, which resulted in an immersive environment where the company could physically experience a viable and compelling future state as viewed through corporate identity, product, packaging and advertising.

Boston, Ma, Us

Principal Industrial Designer at Continuum, responsible for total project management at all levels in a multi-disciplinary design consultancy with 85 employees including: proposal generation, staff resourcing, design development, quality control, and schedule & budget accountability. Responsibilities also included recruiting all employment needs for the Industrial Design group often contracting professional recruiters.Developed products concurrently with Engineering from concept ideation and product definition through production and implementation, addressing such issues as ergonomics, user interface & interaction, product line extensions and market segmentation & positioning. Projects often included strategic design approach, leveraging in-depth consumer research & analysis to identify new opportunities and achieve both near and long term goals.

Design Director for The Design Works, an 8 person Industrial Design consultancy, coordinated and supervised all aspects of product development. Responsible for designing and developing products for a variety of industries including consumer, computer, industrial, toys and medical; many involving the integration of emerging technologies. Assisted client based Marketing and Engineering groups in bringing forth consumer products that aligned with corporate goals together with stringent time & budget constraints.Responsibilities included project management through client contact, budget & schedule tracking, as well as direction of support staff and outside consultants including mechanical engineering, model making, photography, and printing. Successfully guided projects through all design phases from concept ideation & development through documentation & implementation, including supporting engineering and manufacturing efforts.

Staff designer for a multi-disciplinary design consultancy specializing in product, environmental and graphic design with 15 employees. Provided product design & development for the high technology, industrial and contract furniture industries. Responsibilities included concept ideation & refinement, modeling, documentation and vendor liaison & follow through.Designed products for the contract furniture industry including corporate furniture & systems, desk accessories, and merchandising displays. Initiated corporate showrooms in conjunction with product development efforts for Neo-Con, IDCNY, and West Week while recognizing established corporate image and marketing objectives.

B.S., Industrial Design

Architecture

High School

Career Discovery Program, Intensive Summer Studio, Architecture

Leadership At The Peak (Lap) Program, C-Suite Leadership Training