Tim Burdon Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, Australia

Sydney, Australia

Managing partnerships for Westpac, St. George, Bank of Melbourne, and Bank of South Australia's Consumer Bank. Building competitive advantage by deriving new and fostering existing partnerships driving customer acquisition, engagement, loyalty, and digital integration. Designed and launched the Rewards & Offers platform in Westpac Live (April 2018).

Sydney, Australia

Managing Unsecured and Secured Personal Lending product portfolios for Westpac, St. George, Bank of Melbourne and Bank of South Australia. Ensuring product design achieved an optimal balance between acquisition, retention, and credit risk. Managing product pricing costs drivers to achieve portfolio plan and P&L targets. Identifying opportunities to improve product performance through cost reduction, revenue enhancement initiatives, and process improvement. Led Westpac to market leading system growth in FY17. Initiated successful new refinancing marketing campaigns.

Sydney, Australia

Managing the Card product portfolio including developing and where appropriate implementing new products and product enhancements. Leading the delivery of online origination and benefit restructure projects in line with Card marketing strategy. Managing project teams to develop and implement product enhancements and new product introductions consistent with Marketing’s business plan and the overarching Caltex brand strategy to maximise sales and EBIT for each channel card product. Creating and maintaining an up to date value proposition and supporting training materials for Sales, Customer Service and Channels. Successfully digitalised the Starcard gift card product. Implemented SME fuel card plan to enable a product solution for smaller fleets and businesses. Implemented a new product development and marketing strategy for the card portfolio. Executed a campaign that grew sales of the targeted product by 38% and influenced customers purchasing behavior.

Sydney

Managing all market research and insights activities for Caltex. Working with the business to identify areas which research would make a tangible impact to business decisions and informing product strategy. Implemented a market tracker with monthly outputs of NPS, average spend, store visitation, etc. which has been used by the business to explain impacts of market activity on the consumer. Designed and executed a major qualitative research project for the Retail Star Mart brand. Post tender Win/Loss research with large, medium and small B2B customers which has led to key insights about factors of choice in several different B2B segments, as well as further understanding of the tender/bid process.

Sydney

Management of 23 franchised and 8 company operated service stations. Responsible for fuel supply and logistics planning. Developing and growing shop and fuel sales by driving execution, re-merchandising plans and Local Area Marketing initiatives. Constructing merchandising layouts which drew upon customer insights from each store to match layout with customer behaviour and demand.- Franchise Network (Aug 2010 - Apr 2012)- Company Operated (Apr 2012 - Jan 2013)

Three rotations in the Caltex graduate program:- Retail Operations Analyst- NSW/ACT Retail Support Analyst- Retail Management Secondment