As GTA's Senior Vice President of Sales and Marketing, I have been leading the sales and marketing team for more than 18 years, delivering cutting-edge Trading Cost Analysis (TCA) and Routing/Venue Analysis (RVA) solutions to a diverse range of clients in the trading industry. I have an Executive Education Certificate in Selling Skills and Sales Operations from Northwestern University - Kellogg School of Management, and I am skilled in new business development, investments, and equities.My mission is to help our clients achieve optimal trading performance and compliance outcomes while staying abreast of the latest trends and developments in the TCA and RVA fields. I leverage my expertise and network to help our clients implement and manage effective TCA and best execution programs. I also partner with leading academic and industry institutions to advance the state of the art in TCA and RVA analytics. I also enhance GTA Babelfish's reputation as a leader in the TCA and RVA space by showcasing our solutions at various conferences and events.