Theresa Canning Zast Email & Phone Number

New York City Metropolitan Area

Strategic creative consultant working with both startups and existing businesses to develop foundational brand positioning & meaningful creative executions. Clients include: Kate Spade, BrainPOP, Story at Macy's, Zappos, Rifle Paper Co., KiwiCo and Blueland.

Greater New York City Area

THE SMARTER WAY TO SHOP FOR KIDS CLOTHES.www.rocketsofawesome.com@rocketsofawesome #🚀💫ROCKETS OF AWESOME reinvents the way parents shop for kids by leveraging technology, data, brand, personalization, and supercool clothes. We make shopping for kids apparel convenient and fun. This is the future of vertical commerce.

Conceived and created the Kate Spade Saturday brand – a global, multi-channel lifestyle brand within the Kate Spade & Company portfolioResponsible for entire look and feel of the brand in product design, marketing, packaging, web & digital presence, brand voice, and store designPioneered innovative approaches in retail (eBay shop windows, executed primary brand launch in Japan) Hired, developed and directed a team of 20 which included, product design, visual… Show more Conceived and created the Kate Spade Saturday brand – a global, multi-channel lifestyle brand within the Kate Spade & Company portfolioResponsible for entire look and feel of the brand in product design, marketing, packaging, web & digital presence, brand voice, and store designPioneered innovative approaches in retail (eBay shop windows, executed primary brand launch in Japan) Hired, developed and directed a team of 20 which included, product design, visual merchandising, store design and brand creative. Show less

Responsible for all marketing creative at kate spade new york: advertising, print, packaging, website, social media, windows, pop-up shops and copy Developed new brand platform by taking elements of the heritage brand and transforming it into a global lifestyle brand with depth and personalityCreated distinctive aesthetic and brand voice. Implemented it across all media: web, print, TV, windows, copy, ad campaigns, store design, event design, packaging and pop-up… Show more Responsible for all marketing creative at kate spade new york: advertising, print, packaging, website, social media, windows, pop-up shops and copy Developed new brand platform by taking elements of the heritage brand and transforming it into a global lifestyle brand with depth and personalityCreated distinctive aesthetic and brand voice. Implemented it across all media: web, print, TV, windows, copy, ad campaigns, store design, event design, packaging and pop-up shopsCharged with creating a new retail concept that brought brand personality into the retail space. Execution was viewed as a “game changer” and was rolled out globallyWorked closely with Deborah Lloyd, to develop overarching annual themes that insured all departments throughout the company were telling the same story from initial concept to point of sale Built and led a strong in-house team to develop, protect and evolve the brand voice in all channelsLaunched social media platforms to playfully convey the brand personality in a richer way Show less

Oversaw idea generation, editorial content, and the style direction of Martha Stewart WeddingsLed team of style editors to create content from initial concept through production Collaborated with merchandising team to transform stationery, craft & décor ideas into productOther roles at Martha Stewart Weddings: Deputy Style Editor, Senior Style Editor, Associate Style Editor