Tracy Baier Email & Phone Number

My coaching approach empowers ambitious professional moms to show up unapologetically in work, motherhood, and relationships so they can master embodiment and emotional regulation by releasing shame and perfectionism.* Reclaiming your power* Emotional intelligence + embodiment* Releasing perfectionism* motherhood + careerJoin the conversation.

Buffalo, New York, US

Collierville, TN, US

Hunt Valley, Maryland, US

• Develop and execute budgeting and allocation of digital marketing dollars through successful pricing negotiations with clients and search engines.
• Create and execute top conversion optimization plans and strategies to increase ROI.
• Create Customer Service scripts to increase sales and AOV through phone calls.
• Implement campaign, ad group, and keyword optimizations in Google AdWords and Bing Ads to increase click through rates as well as conversion rate, while decrease overall CPC.
• Apply call tracking for top campaigns within Google AdWords and Bing Ads.
• Work within Google Analytics to pull daily, weekly, and monthly deep dive data analyses

Baltimore, Maryland, US

• Effectively managed Search Engine Marketing (SEM), Facebook advertising and display banner campaigns, including overseeing vendor relationships and vendor campaign management by optimizing strategic and operational.
• Achieved efficient budgeting and allocation of marketing dollars through successful pricing negotiations.
• Developed specific methods to enhance quantitative analysis procedures of campaign management.

San Jose, CA, US

• Executed the end-to-end segment marketing plans
• Was the primary point of contact for day-to-day agency briefing and management to ensure quality of execution of creative briefs. Also, was the marketing lead for analytics, campaign operations, channel owners, brand.
• Submitted & tracked creatives for brand & legal review
• Managed the Credit Line Increase campaign and well as the Walmart holiday campaign for Bill Me Later customers
• Managed contact frequency/cadence for all campaigns for Bill Me Later consumer and PayPal consumer segmentation. Was the subject matter expert for the 3 key consumer segments (eBay Enthusiast, Credit Ready, Light.
• Created PowerPoint presentations: PayPal Segmented Communication Strategy for all segments

San Jose, CA, US

• Received the Spot Award for executing projects within the Marketing team to ensure positive ROI and customer engagement
• Managed and chose the merchants and offers that were placed in the customer e-mails that went out 12-15 times per month to the Bill Me Later and PayPal engaged customer base
• Managed the holiday promotional calendar that required e-mail and on site placements for over 150 merchants and offers, as well as maintained constant contact with merchants to negotiate the best offers to present to.
• Managed the Retention Program for Bill Me Later beginning with the brainstorming sessions and following through the implementation of the program to our customer targeted market
• Was the main point of contact for up to 300 affiliate account representatives and merchants to ensure that the offers that were placed on our site were accurate and correct, as well as negotiated revenue share.
• Continued to also do the Marketing Specialist responsibilities below

San Jose, CA, US

• Participated in the growth of the Bill Me Later affiliate program by developing strong verbal and written communication relationships with merchants, affiliate publishers, and relationship managers
• Supported the online publishing marketing campaigns enhancing customer engagement while simultaneously driving traffic and sales
• Assisted in the implementation of the new Shopping portal which provided a more efficient process for internal use that also increased customer engagement
• Entered in over 50 offers for Bill Me Later, PayPal, and PayPal Credit on a daily basis which ensured the best consumer interaction with the appropriate portals
• Uploaded new merchants for the launch of the new Shopping 2.0 Portal for Bill Me Later, PayPal, and PayPal Credit and continued to do so on a weekly basis which ensured that all merchants were properly represented on.
• Collected all statistical information for updating the Bill Me Later, PayPal, and PayPal Credit Affiliate Reports that were sent daily to the Web Publishing Team

• Reviewed and developed extensive keyword lists for client Search campaigns
• Maintained thorough knowledge of Search Engine creative and editorial requirements
• Developed titles and descriptions that were compelling and relevant, making use of appropriate and available keyword substitution methods
• Reviewed client site and mapped keywords to the most relevant URL on the client site
• Evaluated performance of keywords/creatives individually to determine overall value to portfolio
• Proactively made recommendations for expanding Search campaigns

• Bought media for all types of media including radio, print, TV, cable and internet
• Developed and managed the company internship
• Worked closely with sales representatives on a daily basis to discuss the media in question and its suitability for a specific client
• Aggressively negotiated client rates with publication, website, and radio and television station sales representatives
• Prepared Microsoft Excel added value reports as well as numerous media flow charts on a daily basis
• Developed and planned media and promotions for top clients such as Snyder’s of Hanover Pretzels, Tate Automotive, and Jim Walter Homes

Certified Life Coach, Life Coaching

Bachelors Degree, Business Management

Certified Holistic Health Coach, Nutrition

Education record