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Throughout a 30-year career, I had the pleasure of leading a number of digitally-focused business units, delivering consistent top-line sales and revenue growth by optimizing functionality and user experience, and developing and executing innovative marketing strategies with a strong focus on performance metrics, profitability and ROI.
Tac Digital, Llc
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FounderTac Digital, LlcCamarillo, Ca, Us
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Digital Marketing & Merchandising LeaderPlanetart Mar 2021 - Aug 2023Calabasas, Ca, UsWith specific focus on the Cafepress brand, I oversaw all aspects of retention marketing strategy, building and maintaining retention marketing programs and calendars, while utilizing data-driven analysis to grow conversion and average order value. Developed existing product lines and prioritized development and merchandising roadmaps to enhance the overall customer journey. -
FounderTac Digital, Llc Oct 2020 - Feb 2021Provided consulting services and support to meet client needs in the areas of digital strategy, marketing, operations, product management and more.
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Senior Director, Digital Product ManagementMarriott International Feb 2011 - Aug 2020Bethesda, Md, UsLed an omni-channel rebuild of a global business unit, including new merchandising storefronts, new digital commerce platforms, call center teams handling telesales and customer care and multi-year vendor agreements, generating booking conversion and gross sales growth of more than 200% in a three-year period. -
Area Director, EcommerceMarriott International Mar 2007 - Feb 2011Bethesda, Md, UsHelped establish and define the field eCommerce practice for the largest organization of its type in the hospitality industry, delivering more than $15 million in combined digital revenue growth during a three-year period for hotels and resorts across multiple brands, including Courtyard, Marriott, JW Marriott and Ritz-Carlton.
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Staff Vice President, EcommercePleasant Holidays Mar 2001 - Mar 2007Westlake Village, Ca, UsEstablished the digital platforms and eCommerce business at Pleasant Holidays, growing the company's eCommerce sales from $2 million to more than $200 million over a six-year period. Built an extensive team focused on digital media and merchandising, analytics and KPIs, customer support and multi-million dollar partner marketing programs. -
Director Of Marketing & CommunicationsHawaiian Hotels & Resorts Oct 1994 - Feb 2001Led all marketing and public relations initiatives, built the hotel group's first web site, and spearheaded development of the company's first eCommerce booking platform.
Todd Castor Skills
Todd Castor Education Details
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San Diego State UniversityMarketing Communications -
Stanford University
Frequently Asked Questions about Todd Castor
What company does Todd Castor work for?
Todd Castor works for Tac Digital, Llc
What is Todd Castor's role at the current company?
Todd Castor's current role is Founder.
What is Todd Castor's email address?
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What is Todd Castor's direct phone number?
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What schools did Todd Castor attend?
Todd Castor attended San Diego State University, Stanford University.
What skills is Todd Castor known for?
Todd Castor has skills like E Commerce, Online Marketing, Online Advertising, Marketing Strategy, Product Management, Strategic Partnerships, Management, Sales, Hotels, Strategic Planning, Online Travel, Analytics.
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